Is buaiteoir an-mheasúil den ghradam fíor-ardghradamach 2024 Duais Cré-umha A' Design Award sa Chatagóir Comórtais Dearadh Clóite é an dearadh RE MAX Daelim Tacar Bróisiúr le Sang Ryu.
Cré-umhaCló· 2024
RE MAX Daelim Tacar Bróisiúr
le Sang Ryu
Cliant: RE/MAX Daelim
Buaiteoir an ghradaim Duais Cré-umha A' Design Award sa Chatagóir Cló
Buaiteoir Gradaim Fíoraithe
Fíoraigh Stádas Gradaim do #155961An Dearadh
Maidir le RE MAX Daelim Tacar Bróisiúr
Tá an tacar bróisiúr deartha do RE MAX Daelim, sealbhóir ceadúnais nua den sheainséis idirnáisiúnta eastáit réadaigh, Real Estate Maximums (RE MAX), sa Chóiré Theas. Áirítear ann eagráin dhátheangacha i gCóiréis agus i mBéarla agus fillteán comhaid chun gníomhaíochtaí díola na ngníomhairí eastáit a chur chun cinn do chliaint ionchasacha. Spreagtha ag comhoibriú leis na gníomhairí eastáit, bhainistigh an dearthóir cumarsáid an bhranda do tháirgí an tsealbhóra ceadúnais chun a gcuid seirbhísí agus feidhmíochta a chur ar an margadh. Tá ábhar eolasach sa bhróisiúr, agus freastalaíonn an fillteán comhaid ar cháipéisíocht díola chun comhairliúchán le cliaint a éascú.
An Aitheantas
Maidir leis an Duais Cré-umha A' Design Award
Bhuaigh an dearadh RE MAX Daelim Tacar Bróisiúr Duais Cré-umha A' Design Award, aitheantas an-ghradamach a bhronntar ar dhearaí sármhaithe a mbíonn cruthaitheacht, aireagacht agus géarchúis mar shaintréithe acu. Is déantúsáin ghlic agus chruthaitheacha go suntasach iad buaiteoirí Cré-umha a dhearbhaíonn taithí fhairsing, samhlaíocht agus acmhainneacht a ndearthóirí. Táthar ag súil go mbeidh an dearadh RE MAX Daelim Tacar Bróisiúr ina rud a bhfuil an-mheas air, a n-ardaítear agus a ghráitear, atá thar a bheith gairmiúil agus nuálach. Ionchorpraíonn an dearadh seo a bhuaigh Duais Cré-umha A' Design Award na cleachtais is fearr san ealaín, san eolaíocht, sa dearadh agus sa teicneolaíocht, agus tá sé sármhaith as a aird ar mhionsonraí. Sásaíonn an dearadh RE MAX Daelim Tacar Bróisiúr riachtanais go hálainn, bainíonn sé le mianta, cuireann sé draíocht ar mhothúcháin agus tarraingíonn sé fiosracht.
Taobh Thiar den Dearadh
Pacáiste Preasa
Creidiúintí, baill foirne agus sonraí teicniúla curtha ar fáil ag an dearthóir.
- Airíonna Uathúla
- The designer and the realtors applied their expertise and experience in co-creating the collateral brief and deliverables. The bilingual editions are published to reach clients of all socioeconomic, geographic, and national backgrounds. The branded brochure and file folder promote the franchise as a powerhouse brand and the franchisee as a trusted operator. The brochure kit is designed to be all-inclusive, especially in empowering the realtors to perform a wider range of sales tasks.
- Toisí & Pacáistiú
- 210 x 297 mm
- Clibeanna
- RE/MAX Daelim, Brochure, Co-Design, Sang Ryu
- Teicneolaíocht Táirgthe
- The designer executed the brochure kit to communicate the franchise brand image and the franchisee service. The cover features the cityscape of Yeouido in Seoul, where the franchisee is headquartered, as a design motif. The spreads feature the slogans, reference map, graphic figures, alphabetically indexed tables, and brandmark elements as navigable section signposts. The brochure is saddle-stitched, finished with spot coating on its cover illustrations, and printed on A4-sized paper, along with the file folder.
- Dúshlán Deartha
- What real estate sales collateral is essential to the realtors' sales activities? How can the designs represent the realtors as deserving professionals? Where are the opportunities for co-design to make practical and meaningful impacts?
- Taighde
- The brochure kit is designed for RE/MAX Daelim, a new franchisee of the international real estate franchise, Real Estate Maximums (RE/MAX), in South Korea. It includes bilingual editions in Korean and English and a file folder for promoting the realtors' sales activities to prospective clients. Inspired by collaboration with the realtors, the designer managed the brand communications for the franchisee products to market their services and performance. The brochure features informative content, while the file folder accommodates sales documentation to facilitate client consultation.
- Inspioráid
- RE/MAX Daelim briefed on the collateral to be used in their realtors' sales activities. It is a tool for them to build client relationships leading to increased commissions. As a result, the designer co-created their first brochure kit with about 20 realtors who participated. For the brochure, participants contributed original text and photos to publish translated editions. For the file folder, they expressed its need to carry up-to-date listings and contracts for client consultation.
- Fad an Tionscadail
- RE/MAX Daelim launched the brochure kit in South Korea in July 2023. The designer and the realtors participated in its co-creation from March to June 2023.
- Sreabhadh Oibríochta
- The brochure kit is primarily used by the realtors for client consultations. With the brochure and file folder designs, they can locate information about their work, track records, and even research for sales purposes. The English edition is used to consult with clients and businesses at home and overseas. These opportunities come from the franchisee networks and client relations to utilize a translated edition as well as a PDF file.
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