World Vision Organization Overview Príomhfheidhm: Dearadh Leabhair by Yunsik Son is a highly esteemed winner of the very prestigious 2024 Duais Cré-umha A' Design Award in Dearadh Clóite Competition Category.
Cré-umhaCló· 2024
World Vision Organization Overview Príomhfheidhm: Dearadh Leabhair
by Yunsik Son
Client: World Vision
Duais Cré-umha A' Design Award Winner in Cló Category
Verified Award Winner
Verify Award Status for #158580The Design
About World Vision Organization Overview Príomhfheidhm: Dearadh Leabhair
Téacs Leabhair: Is leabhar é Forbhreathnú ar Eagraíocht World Vision a chuireann i láthair stair seachtó bliain agus tionscadail eagraíochta cabhrach idirnáisiúnta. Is é Creideamh, Aontacht, Comhtháthú, Beatha agus Aisling coincheap an dearaidh, arna achoimriú mar BUILD. Ar an gclúdach, cuireann an clóghrafaíocht na litreacha seo i mullach a chéile ina n-eilimint ghrafach shoiléir, arna cur i bhfeidhm le grabhálstampáil te oráiste. Nochtann scannán trédhearcach a chlódh trí scáileán síoda agus leathanaigh pholláirithe idir na caibidlí aghaidheanna leanaí. Tá an leabhar 210 x 210 milliméadar, tá clúdach maiteach-bhrataithe air agus tá 112 leathanach ann.
The Recognition
About the Duais Cré-umha A' Design Award
Bhuaigh an dearadh World Vision Organization Overview Príomhfheidhm: Dearadh Leabhair Duais Cré-umha A' Design Award, aitheantas an-ghradamach a bhronntar ar dhearaí sármhaithe a mbíonn cruthaitheacht, aireagacht agus géarchúis mar shaintréithe acu. Is déantúsáin ghlic agus chruthaitheacha go suntasach iad buaiteoirí Cré-umha a dhearbhaíonn taithí fhairsing, samhlaíocht agus acmhainneacht a ndearthóirí. Táthar ag súil go mbeidh an dearadh World Vision Organization Overview Príomhfheidhm: Dearadh Leabhair ina rud a bhfuil an-mheas air, a n-ardaítear agus a ghráitear, atá thar a bheith gairmiúil agus nuálach. Ionchorpraíonn an dearadh seo a bhuaigh Duais Cré-umha A' Design Award na cleachtais is fearr san ealaín, san eolaíocht, sa dearadh agus sa teicneolaíocht, agus tá sé sármhaith as a aird ar mhionsonraí. Sásaíonn an dearadh World Vision Organization Overview Príomhfheidhm: Dearadh Leabhair riachtanais go hálainn, bainíonn sé le mianta, cuireann sé draíocht ar mhothúcháin agus tarraingíonn sé fiosracht.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The inspiration was drawn from the word "happiness" accumulated over 70 years. The concept is "Belief + Unity + Integration + Life + Dream = B.U.I.L.D," and it utilizes typography on the cover, stacking letters to create an intuitive graphic element. When you open the book, the transparent film and perforated design between each chapter, shaped in a specific form, shine a light on the faces of children, adding a playful element.
- Dimensions & Packaging
- Width 210mm x Height 210mm x Depth 13mm, 112 pages, matte-coated cover, orange hot foil stamping.
- Tags
- World Vision, Art Book, Illustration, Editorial design, Graphic Design, Typography
- Production Technology
- The case is designed with black hardboard, and hot foil stamping on the visible part of the cover effectively represents the 'BUILD' stacking concept. In the introduction section of the booklet, an orange silk-screen printed transparent film is overlaid, intending to create a stacking effect of alphabets when the pages are overlapped.
- Design Challenge
- The primary goal is to consolidate various departments into a cohesive whole while maintaining a design that feels unified yet non-monotonous. Additionally, since it's an art book, the challenge was to incorporate the 'BUILD' concept seamlessly into the design. Typography and visual elements were utilized to provide a direction for achieving this objective.
- Research
- As a person from South Korea, this project was meaningful to be part of World Vision, which originated from the ruins of the Korean War. Our challenge was to seamlessly integrate manuscripts from various project teams into a cohesive project and narrate the story of World Vision's 70-year history. We designed layouts with meticulous attention to detail, incorporating the 'BUILD' conceptual ideas, and infused meaning into the project concept with visually engaging elements.
- Inspiration
- World Vision, born in the ruins of the Korean War, has compiled its diverse projects into a single book. The goal is to reflect on the history of the past 70 years and provide basic information in an easily understandable way, even for those unfamiliar with World Vision. Each project aims to serve as a medium for experiencing a design that is both simple and interesting, avoiding monotony while enhancing awareness.
- Project Duration
- This project commenced in August 2021 in Seoul, South Korea, and concluded in February 2022. The content produced during this period has been distributed to customers since March 2022.
- Operation Flow
- The target audience is corporate and institutional PR managers. The goal is to engage their interest in World Vision's activities that have been a part of our lives for the past 70 years, focusing on assistance to children and their local communities. The material includes a booklet and a summary leaflet, with the leaflet having undergone three additional printings to continuously introduce it to a wider audience. This book serves as a valuable opportunity to establish the footprint and history of World Vision in the past seventy years.
- Team Members
- Creative Director : Sun-nam Kim
Creative Director : Yun-sik Son
Designer : Bommina Choi
Designer : Hye-ryun Jung
Planning : Su-jin Bang
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