Moments Of Speed Grianghraif by Martin Hoffmann

Moments Of Speed Grianghraif by Martin Hoffmann is a highly esteemed winner of the very prestigious 2024 Duais Cré-umha A' Design Award in Dearadh Grianghrafadóireachta Competition Category.

Cré-umhaGrianghrafadóireacht· 2024

Moments Of Speed Grianghraif

by Martin Hoffmann

Client: Fuchs Neue Technologien (Team FNT)

Duais Cré-umha A' Design Award Winner in Grianghrafadóireacht Category

70,589

Verified Award Winner

Verify Award Status for #158638

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Moments Of Speed Grianghraif

I Moments of Speed, éiríonn an luas sofheicthe go suntasach. Ar an gcéad amharc, léiríonn na híomhánna aeistéitic agus dinimicí na gluaiseachta agus ligeann siad do dhéine agus d'fhuinneamh na nóiméide a bhraith. Ag an am céanna tá aistriú suimiúil ann ón luas amhairc go suaimhneas sa mhótíf. Sa ghluaiseacht léirithe, scaipeann na híomhánna suaimhneas dá gcuid féin a chruthaíonn éifeacht shuaimhneach thaitneamhach. Ligeann an t-athrú tuisceana seo don bhreathnadóir leibhéal nua, níos doimhne a thaithi. Cruthaíonn an chumadóireacht, na mionsonraí, an dathúchán, an géire agus an doiléiriú íomhá dhramatúil agus ag an am céanna íomhá de shuaimhneas i ngluaiseacht.

The Recognition

About the Duais Cré-umha A' Design Award

Bhuaigh an dearadh Moments Of Speed Grianghraif Duais Cré-umha A' Design Award, aitheantas an-ghradamach a bhronntar ar dhearaí sármhaithe a mbíonn cruthaitheacht, aireagacht agus géarchúis mar shaintréithe acu. Is déantúsáin ghlic agus chruthaitheacha go suntasach iad buaiteoirí Cré-umha a dhearbhaíonn taithí fhairsing, samhlaíocht agus acmhainneacht a ndearthóirí. Táthar ag súil go mbeidh an dearadh Moments Of Speed Grianghraif ina rud a bhfuil an-mheas air, a n-ardaítear agus a ghráitear, atá thar a bheith gairmiúil agus nuálach. Ionchorpraíonn an dearadh seo a bhuaigh Duais Cré-umha A' Design Award na cleachtais is fearr san ealaín, san eolaíocht, sa dearadh agus sa teicneolaíocht, agus tá sé sármhaith as a aird ar mhionsonraí. Sásaíonn an dearadh Moments Of Speed Grianghraif riachtanais go hálainn, bainíonn sé le mianta, cuireann sé draíocht ar mhothúcháin agus tarraingíonn sé fiosracht.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This depiction of movement creates an almost contradictory effect in the photos. The strength of the photographs lies in the contradiction in content of perceiving speed as an element of inner calm. A moment of speed is frozen, free for relaxed contemplation. Details, sharpness and blurring result from the speed, creating their own drama and giving the static image a permanent dynamic, but the interesting feature is the creation of a simultaneously contradictory effect: an image that conveys calm in all the movement. The selection extends the described effect to different motifs.
Dimensions & Packaging: The pictures were published in a 297 x 210 mm book.
Tags: Photography of Historic Racing, Speed, Technical Impression, Image Processing, Angle of View, Perspective, Dynamics and Tranquillity,
Production Technology: Live shots at the Mugello race track. Camera Canon EOS 7D MkII, lenses Canon EF 24-105 f/4L IS, Canon EF 70-200 f/2.8L IS USM. Gopro Hero 11, post-processing with Adobe Lightroom (cor-rections, presets) and Photoshop if necessary.
Design Challenge: The most difficult thing is that there is little time for the recordings. Regulations and safety standards must be adhered to. The image concept, position and timing determine the result, as many photos cannot be repeated. Circumstances such as the weather influence the process, but create interesting backgrounds and moods that enable unique results. Shooting from an escort vehicle creates authentic impressions and unusual perspectives, but also requires the right timing and perfect equipment.
Research: Type of research: How can the same subjects be visualised in a new way. The goal: Finding a new, different visualisation. Methodology: Experiments in test series with perspectives, settings, shifting of tension points, inclusion of surroundings e.g. weather situations. Experiments with new shooting positions and suitable shooting techniques. Post-processing to optimise with colour fine-tuning. The result is a new image look, new image statements, very good reactions. This approach continues to be further optimized and refined.
Inspiration: Speed and its perception. The moment of speed, suitably frozen to create an effect, was the inspiration. This effect is the transformation of the tension of the fast moment into the alternation of tension and relaxation in contemplation. Fleeting time that can even radiate calm in its depiction. Framing, elements of the immediate surroundings, lighting and contrast as well as the choice and reduction of colors give the picture a coherent look.
Project Duration: The photos were taken during 2-day events in Italy in May, August and October 2023. Editing and optimization of the images as well as the presentation in the yearbook took place in November 2023 in Neu-Ulm, Germany.
Operation Flow: The photographs are part of a limited edition yearbook commissioned by the client. This represents a documentation and memory for selected people. It presents impressions, highlights and glimpses behind the scenes of various client events.
Image Credits: Image #1 : Photographer Martin Hoffmann, Moments of Speed Abarth, 2023