Dreavita Mental Wellness Brandáil by Cansu Dagbagli Ferreira

Dreavita Mental Wellness Brandáil by Cansu Dagbagli Ferreira is a highly esteemed winner of the very prestigious 2024 Duais Cré-umha A' Design Award in Dearadh Grafach Competition Category.

Cré-umhaGrafaic· 2024

Dreavita Mental Wellness Brandáil

by Cansu Dagbagli Ferreira

Client: Cansu Dagbagli Ferreira

Duais Cré-umha A' Design Award Winner in Grafaic Category

20,229

Verified Award Winner

Verify Award Status for #158644

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Colors

The Design

About Dreavita Mental Wellness Brandáil

Is branda folláine dul chun cinn agus cuimsitheach é Dreavita. Bhí sé ar intinn go mbeadh an fhéiniúlacht amhairc íogair, measúil agus tuisceanach, ag léiriú charachtar cuimsitheach an bhranda. Rugadh an coincheap ón smaoineamh ar nádúr láidir agus tugtar Athléimneacht Spreagtha ag Simplíocht air. Mar a thugann patrúin an nádúir leid maidir le comhsheasmhacht, neart agus fás, tá sé mar aidhm ag an mbrandáil na teachtaireachtaí seo a chur ar aghaidh trí dhearbhuithe agus cur chuige dearaidh íosta. Tá na léaráidí dírithe ar phatrúin an nádúir, ag léiriú go n-éiríonn leis an athrá agus leis an athléimneacht chun ratha a bhaint amach sa saol.

The Recognition

About the Duais Cré-umha A' Design Award

Bhuaigh an dearadh Dreavita Mental Wellness Brandáil Duais Cré-umha A' Design Award, aitheantas an-ghradamach a bhronntar ar dhearaí sármhaithe a mbíonn cruthaitheacht, aireagacht agus géarchúis mar shaintréithe acu. Is déantúsáin ghlic agus chruthaitheacha go suntasach iad buaiteoirí Cré-umha a dhearbhaíonn taithí fhairsing, samhlaíocht agus acmhainneacht a ndearthóirí. Táthar ag súil go mbeidh an dearadh Dreavita Mental Wellness Brandáil ina rud a bhfuil an-mheas air, a n-ardaítear agus a ghráitear, atá thar a bheith gairmiúil agus nuálach. Ionchorpraíonn an dearadh seo a bhuaigh Duais Cré-umha A' Design Award na cleachtais is fearr san ealaín, san eolaíocht, sa dearadh agus sa teicneolaíocht, agus tá sé sármhaith as a aird ar mhionsonraí. Sásaíonn an dearadh Dreavita Mental Wellness Brandáil riachtanais go hálainn, bainíonn sé le mianta, cuireann sé draíocht ar mhothúcháin agus tarraingíonn sé fiosracht.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Dreavita is a progressive and inclusive wellness brand dedicated to providing empowering mental health services and resources to underserved communities, fostering emotional healing, personal growth, and a sense of belonging, so that every individual can thrive and embrace a life filled with purpose, resilience and joy.

Visual identity was intended to be sensitive, respectful and considerate, reflecting the brand's inclusive character.
Dimensions & Packaging: The brand was applied on to various sizes of items including printed items and digital. Some examples are business cards, posters, web design and social media designs.
Tags: wellness, mental, health, psychology, identity, inclusive, community, nature
Production Technology: Three logo versions were created to be flexible to adapt in any graphic media and to underline the brand’s inclusivity. The design thinking method of Diverge and Converge was used. All work was done digitally as vector based assets with Adobe Creative Suite.
Design Challenge: The biggest challenge was to reflect Dreavita’s abstract characteristics and find a way to connect with the audience. The aim was differentiating the brand from the usual self-growth brands to create an identity that feels genuinely intimate. Young adults with mental health issues have strong feelings: they want to be understood, and they’re very sensitive. So, something that doesn’t feel real and intimate would be ingenuine. Nature was the biggest inspiration: life passes by it, and it stays there, strong, but not overwhelmingly in your face. Nature gives you power and support on a deeper level.
Research: In the research phase, the focus was the needs of people from underserved communities who are looking for emotional support.
Inspiration: The concept was born from the idea of strong nature and we called it "Simplicity inspired resilience". As the patterns of nature hints us to consistency, strength and growth, the branding aims to pass these messages through affirmations and minimal design approach. Frames combined with natural patterns support the growth and resilience feeling. Illustrations are focused on the patterns of nature, demonstrating the repetition and the resilience result in success in life.
Project Duration: 2 months, 2023, United States and France
Operation Flow: Project Steps follows as Brand Strategy, Design Discovery, Presentation, Refinement and Delivery