Lax Brandáil le Jonathan Ramirez and Juliana Betancur

Is buaiteoir an-mheasúil den ghradam fíor-ardghradamach 2024 Duais Cré-umha A' Design Award sa Chatagóir Comórtais Dearadh Grafach é an dearadh Lax Brandáil le Jonathan Ramirez and Juliana Betancur.

Cré-umhaGrafaic· 2024

Lax Brandáil

le Jonathan Ramirez and Juliana Betancur

Cliant: Written and Drawn Studio

Buaiteoir an ghradaim Duais Cré-umha A' Design Award sa Chatagóir Grafaic

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Buaiteoir Gradaim Fíoraithe

Fíoraigh Stádas Gradaim do #158898

Tabhair Cuairt ar an Suíomh Féach ag A' Design Award Preasráiteas Suaitheantas Gradaim

Dathanna

An Dearadh

Maidir le Lax Brandáil

Bhí an tasc lógó a chruthú do chuideachta bailithe sonraí agus teachtaireachtaí CRM, le mothú digiteach nua-aimseartha. Tagann an t-ainm Lax ó ChiLax nó ReLax, ag cur mothú suaimhnis in iúl d'úsáideoirí. Chun idirdhealú a chur leis, cuireadh siombail croí san áireamh, ag léiriú cúram custaiméara nach dtugtar aird air go minic i ngnóthaí CRM uathoibríocha. Comhtháthódh picteilíní chun tábhacht sonraí agus digiteachas a léiriú. Dá bhrí sin, chomhcheangail sé na príomheilimintí: croí le haghaidh grá don chustaiméir, picteilíní le haghaidh sonraí, agus an X le haghaidh suaimhnis.

An Aitheantas

Maidir leis an Duais Cré-umha A' Design Award

Bhuaigh an dearadh Lax Brandáil Duais Cré-umha A' Design Award, aitheantas an-ghradamach a bhronntar ar dhearaí sármhaithe a mbíonn cruthaitheacht, aireagacht agus géarchúis mar shaintréithe acu. Is déantúsáin ghlic agus chruthaitheacha go suntasach iad buaiteoirí Cré-umha a dhearbhaíonn taithí fhairsing, samhlaíocht agus acmhainneacht a ndearthóirí. Táthar ag súil go mbeidh an dearadh Lax Brandáil ina rud a bhfuil an-mheas air, a n-ardaítear agus a ghráitear, atá thar a bheith gairmiúil agus nuálach. Ionchorpraíonn an dearadh seo a bhuaigh Duais Cré-umha A' Design Award na cleachtais is fearr san ealaín, san eolaíocht, sa dearadh agus sa teicneolaíocht, agus tá sé sármhaith as a aird ar mhionsonraí. Sásaíonn an dearadh Lax Brandáil riachtanais go hálainn, bainíonn sé le mianta, cuireann sé draíocht ar mhothúcháin agus tarraingíonn sé fiosracht.

Taobh Thiar den Dearadh

Pacáiste Preasa

Creidiúintí, baill foirne agus sonraí teicniúla curtha ar fáil ag an dearthóir.

Airíonna Uathúla: Our task was to craft a logo for a data collection and CRM messaging company, aiming for a digital, modern feel. The name "LAX" derives from "ChiLAX" or "ReLAX", conveying a sense of calm to users. To add distinction, we included a heart symbol, representing customer care often overlooked in automated CRM businesses. Pixels were integrated to signify data importance and digitalization. Thus, we combined key elements: a heart for customer love, pixels for data, and the "X" for relaxation.
Toisí & Pacáistiú: The sizes depend of the media where it is applied
Clibeanna: Visual Identity, Brand Identity, Logo Design, Brand IP, Modern, Data, CRM, Artwork, merch
Teicneolaíocht Táirgthe: This brand design was made using different softwares of Adobe, like Illustrator and Photoshop
Dúshlán Deartha: Craft something distinctive that articulates the technology, costumer care and digitalization
Taighde: This passed trhough 3 steps
1. Planning and strategy: During this process, the research needed a bígaros effort on the investigation about the proportions and about the history about the humankind shape, to anderstand the sthetic surgery
2. Conceptualice and creative: then this creation mas easier que to all the insights and Information found about the history
3. Designing: lastly but not less important, design nene many sketches and darás to find the simples way to get together all the symbols
Inspioráid: The inspiration comes from the need to capture the essence of a data and CRM company in a modern, digital manner. The name 'LAX' signifies calmness, while the heart symbolizes customer care often overlooked in CRM. Pixels reflect digitalization and data importance, merging these elements to create a logo conveying love, tranquility, and modernity.
Fad an Tionscadail: Strategy; one week
Creativity: 2 weeks
Designing: 1 Week
Sreabhadh Oibríochta: This branding Will help to the company to find the correct costumers, this logo is applied on different media like stationery, social media, ETC.
Baill Foirne: Directora Creativa: Juliana Betancur
Head of Art: Jonathan Ramirez
Clients: Daniel Restrepo, Sergio Arango, Alejandro Arango
Creidiúintí Íomhá: Directora Creativa: Juliana Betancur
Head of Art: Jonathan Ramirez
Clients: Daniel Restrepo, Sergio Arango, Alejandro Arango