Yuan Li Sheng Huo Dearadh Lógó Branda le Fullspeed Network Technologies Hangzhou

Is buaiteoir an-mheasúil den ghradam fíor-ardghradamach 2024 Duais Cré-umha A' Design Award sa Chatagóir Comórtais Dearadh Grafach é an dearadh Yuan Li Sheng Huo Dearadh Lógó Branda le Fullspeed Network Technologies Hangzhou.

Cré-umhaGrafaic· 2024

Yuan Li Sheng Huo Dearadh Lógó Branda

le Fullspeed Network Technologies Hangzhou

Cliant: Meituan

Buaiteoir an ghradaim Duais Cré-umha A' Design Award sa Chatagóir Grafaic

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Buaiteoir Gradaim Fíoraithe

Fíoraigh Stádas Gradaim do #159091

Féach ag A' Design Award Preasráiteas Suaitheantas Gradaim

Dathanna

An Dearadh

Maidir le Yuan Li Sheng Huo Dearadh Lógó Branda

Is lógó branda é Yuan Li Sheng Huo a cruthaíodh do bhranda miondíola a chuireann earraí laethúla feabhsaithe ar fáil. Tá an lógó tógtha as heicseagán a chruthaítear trí thriantáin a ghearradh as cearnóg, rud a fhágann cruth a mheabhraíonn bosca atá in ann go leor míreanna a choinneáil. Tugann na ciorcail laistigh den mharc le fios go bhfuil pláinéid bheaga i gceist, agus tagann siad le fuaim ainm an bhranda. Úsáidtear oráiste bríomhar mar phríomhdhath, agus tarraingítear na carachtair le línte líofa ag uillinneacha claonta comhsheasmhacha. Cuirtear an lógó i bhfeidhm ar phacáistíocht táirgí chun aithint an bhranda i measc daoine óga fásta a neartú.

An Aitheantas

Maidir leis an Duais Cré-umha A' Design Award

Bhuaigh an dearadh Yuan Li Sheng Huo Dearadh Lógó Branda Duais Cré-umha A' Design Award, aitheantas an-ghradamach a bhronntar ar dhearaí sármhaithe a mbíonn cruthaitheacht, aireagacht agus géarchúis mar shaintréithe acu. Is déantúsáin ghlic agus chruthaitheacha go suntasach iad buaiteoirí Cré-umha a dhearbhaíonn taithí fhairsing, samhlaíocht agus acmhainneacht a ndearthóirí. Táthar ag súil go mbeidh an dearadh Yuan Li Sheng Huo Dearadh Lógó Branda ina rud a bhfuil an-mheas air, a n-ardaítear agus a ghráitear, atá thar a bheith gairmiúil agus nuálach. Ionchorpraíonn an dearadh seo a bhuaigh Duais Cré-umha A' Design Award na cleachtais is fearr san ealaín, san eolaíocht, sa dearadh agus sa teicneolaíocht, agus tá sé sármhaith as a aird ar mhionsonraí. Sásaíonn an dearadh Yuan Li Sheng Huo Dearadh Lógó Branda riachtanais go hálainn, bainíonn sé le mianta, cuireann sé draíocht ar mhothúcháin agus tarraingíonn sé fiosracht.

Taobh Thiar den Dearadh

Pacáiste Preasa

Creidiúintí, baill foirne agus sonraí teicniúla curtha ar fáil ag an dearthóir.

Airíonna Uathúla: This logo is specially designed for the brand yuanlishenghuo, aiming to establish a youthful and vigorous brand image, promote a positive lifestyle, and meet the aesthetic needs of young people. It combines the brand name with a unique geometric shape, and takes a bright and vibrant orange as the main color, which is visually appealing. This also creates a lasting impression on consumers, thus improving the brand competitiveness in the market.
Toisí & Pacáistiú: Yuanlishenghuo targets young adults aged 20 to 35 as its core audience, who are predominantly keen on self pleasing consumption and are more willing to spend on daily goods with exquisite designs. To cater to their aesthetic preferences, the design team has created an aesthetically pleasing logo radiating vigor, which advocates for an optimistic attitude towards life.
Clibeanna: logo design, vigor, refinement, super symbol, geometric elements
Teicneolaíocht Táirgthe: The design team has cut triangles off from a square to form a hexagon as the background of the logo, making it more recognizable and impressive. A vibrant orange as the main color, and the brand name designed with fluid lines, imbuing the logo with a youthful vibe. Additionally, the strokes of characters maintain consistent slant angles, improving overall harmony.
Dúshlán Deartha: The biggest challenge of this project was aligning the logo with the brand image and concept. The design team has shaped the logo into a geometric figure reminiscent of box for storing articles of everyday use, which suggests that the brand boasts multiple core products featuring wide adaptability to various scenarios, embodying its goal of creating a refined collection store for daily essentials.
Taighde: As society rapidly develops and undergoes digitalization, young people are gradually becoming one of the major consumer forces. To cater to their aesthetic preferences and establish a brand image, the design team has crafted a logo using a vibrant orange, cute circles and a sharp geometric background, which blends modernity with vitality, leading to strong visual impact and reflecting the inclusiveness and creativity of the brand.
Inspioráid: The Chinese character for yuan in the brand name yuanlishenghuo has the same pronunciation of circle in Chinese. Inspired by that, the logo incorporates circles reminiscent of small planets, which is interesting and pays a tribute to the movie Star Wars.
- The logo resembles a box able to contain multiple items. Such a design suggests that the brand boasts diverse products and can provide solutions for mainstream emergency scenarios.
Fad an Tionscadail: The project was designed in September, 2022 in Hangzhou, and launched in June, 2023 in Hangzhou.
Sreabhadh Oibríochta: The brand can imprint this logo on product packaging, which enhances the visual appeal of the products and thus boosts brand recognition and competitiveness in the market. Furthermore, the vigorous logo can resonate emotionally with young people aged 20 to 35, increasing brand favorability and establishing an emotional connection between the brand and consumers.