Xuannao Master Cha Féiniúlacht Branda by Chushan Design

Xuannao Master Cha Féiniúlacht Branda by Chushan Design is a highly esteemed winner of the very prestigious 2024 Duais Airgid A' Design Award in Dearadh Grafach Competition Category.

AirgeadGrafaic· 2024

Xuannao Master Cha Féiniúlacht Branda

by Chushan Design

Client: Shenzhen Chushan Design Culture Group Co., Ltd.

Duais Airgid A' Design Award Winner in Grafaic Category

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Verified Award Winner

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Colors

The Design

About Xuannao Master Cha Féiniúlacht Branda

Is féiniúlacht branda é Xuannao Master Cha a cruthaíodh do bhranda tae súilíneach Síneach. Léiríonn an lógó panda ag cleachtadh Qi Gong Síneach faoin gcarachtar do Qi, scríofa i bpeannaireacht flannbhuí gheal. Tá dreach maorga ar fhíor an phanda, ar a dtugtar Da Qi Xia, agus tugann sé le fios laochas agus spiorad bríomhar. Tá na cáilíochtaí seo nasctha leis na boilgeoga sa tae. Fréamhaíonn an pheannaireacht agus an panda an branda i gcultúr an Oirthir agus déanann siad an deoch aithnidiúil do thomhaltóirí áitiúla. Níl aon mhéid seasta ag an lógó, mar sin is féidir a chuid staideanna agus a scála a chur in oiriúint do gach feidhmchlár.

The Recognition

About the Duais Airgid A' Design Award

Bhuaigh an dearadh Xuannao Master Cha Féiniúlacht Branda Duais Airgid A' Design Award, aitheantas an-ghradamach a bhronntar ar dhearaí ardchaighdeáin, álainn agus drámatach. Is saothair thar a bheith drithleacha agus an-chruthaitheach iad buaiteoirí Airgid a léiríonn saineolas, tallann agus géarchúis shármhaith a ndearthóirí. Táthar ag súil go mbeidh an dearadh Xuannao Master Cha Féiniúlacht Branda ina shaothar iontach, ina léiriú sampla, thar a bheith gairmiúil agus go domhain nuálach. Is aireagán an-suntasach, ionadmhuirthe é an dearadh seo a bhuaigh Duais Airgid A' Design Award a dhéanann leas do theorainneacha na healaíne, na heolaíochta, an deartha agus na teicneolaíochta agus a chuireann chun cinn iad. Is cruthú é an dearadh Xuannao Master Cha Féiniúlacht Branda a bhfuil formad mór leis, a mhúsclaíonn mianta, a thugann mothúcháin dhearfacha agus a adhnann iontas agus ionadh.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The brand logo depicts a panda practicing Chinese Qi Gong under the vibrant orange calligraphy character for "Qi." The IP, "Da Qi Xia" exudes a dignified facial expression, reflecting the serious attitude of Chinese people towards their bubbly tea. Incorporating qualities like heroism, chivalry, and a lively spirit, we metaphorically relate these attributes to the bubbles in the tea, encapsulating the essence of Chinese bubbly tea with the word "Da Qi" – encouraging users to drink "Da Qi Cha" and become great achievers.
Dimensions & Packaging: The dimensions of the brand logo are not strictly defined, allowing flexibility for customization based on practical production considerations.
Tags: Brand Design, Logo Design, Brand Identity, IP Design, Tea, Panda
Production Technology: Rooted in emotional and functional values, the logo's depiction of Qi and the panda is the brand's core identity element and spiritual carrier. The design draws strength from the logo's interesting and dynamic vitality, allowing for the portrayal of different states through the movements of "Da Qi Xia."
Design Challenge: The challenge lies in incorporating the brand's cultural DNA to strengthen the Eastern visual experience. Effective communication with users to convey the brand's values is crucial.
Research: "Xuannao · Oriental Sparkling Tea " is a Chinese bubbly tea brand from Chongqing that creatively explores the world of Chinese original leaf tea, closely following market trends and catering to the youth. Focusing on the core quality of selecting 0 additives high-quality Chinese original leaf tea, the brand resonates with the youth through bubbly vibrations, incorporating 100% seasonal fresh fruit for a unique fruity touch, ultimately becoming the pioneer in "Fresh Fruit Bubbly Tea."
Inspiration: To minimize the foreign cultural unfamiliarity for Chinese consumers and provide a compelling reason to enjoy bubbly tea, we have integrated the expression of the Chinese character "Qi" from Eastern calligraphy. Embracing the national treasure, the panda, practicing Chinese Qi Gong, the brand features a majestic panda IP named "Da Qi Xia" . This symbol injects a healthy and friendly visual concept into the brand, resonating with the essence of the product.
Project Duration: The project commenced in June 2023 in Shenzhen and successfully concluded in December 2023, also in Shenzhen.
Operation Flow: Personalized application of the brand logo in different scenarios provides consumers with varying visual experiences, allowing them to perceive the brand's interesting and dynamic vitality.
Team Members: Yin Peng
Li Linlin
Liu Xingyu
Image Credits: Chushan Design