The Imperial Patek Philippe Feachtas Margaíochta le Phillips

Is buaiteoir an-mheasúil den ghradam fíor-ardghradamach 2024 Duais Airgid A' Design Award sa Chatagóir Comórtais Dearadh Fógraíochta é an dearadh The Imperial Patek Philippe Feachtas Margaíochta le Phillips.

AirgeadFógraíocht· 2024

The Imperial Patek Philippe Feachtas Margaíochta

le Phillips

Cliant: Phillips

Buaiteoir an ghradaim Duais Airgid A' Design Award sa Chatagóir Fógraíocht

186,891

Buaiteoir Gradaim Fíoraithe

Fíoraigh Stádas Gradaim do #160427

Tabhair Cuairt ar an Suíomh Féach ag A' Design Award Preasráiteas Suaitheantas Gradaim

Dathanna

An Dearadh

Maidir le The Imperial Patek Philippe Feachtas Margaíochta

Feachtas ilmheán domhanda ag Phillips i gcomhar le Bacs agus Russo chun díol uaireadóir annamh Patek Philippe a chur chun cinn, a bhain tráth le Aisin Gioro Puyi, ar a dtugtar ar fud an domhain An tImpire Deireanach, lena n-áirítear dearadh lógó, treallóir scannánúil, físeán faisnéiseach stairiúil, catalóg, agus turas taispeántais le stopaí i Nua-Eabhrac, Londain, Taipei, Singeapór agus Hong Kong; ag tabhairt beatha do stair uathúil agus do bhunús an uaireadóra.

An Aitheantas

Maidir leis an Duais Airgid A' Design Award

Bhuaigh an dearadh The Imperial Patek Philippe Feachtas Margaíochta Duais Airgid A' Design Award, aitheantas an-ghradamach a bhronntar ar dhearaí ardchaighdeáin, álainn agus drámatach. Is saothair thar a bheith drithleacha agus an-chruthaitheach iad buaiteoirí Airgid a léiríonn saineolas, tallann agus géarchúis shármhaith a ndearthóirí. Táthar ag súil go mbeidh an dearadh The Imperial Patek Philippe Feachtas Margaíochta ina shaothar iontach, ina léiriú sampla, thar a bheith gairmiúil agus go domhain nuálach. Is aireagán an-suntasach, ionadmhuirthe é an dearadh seo a bhuaigh Duais Airgid A' Design Award a dhéanann leas do theorainneacha na healaíne, na heolaíochta, an deartha agus na teicneolaíochta agus a chuireann chun cinn iad. Is cruthú é an dearadh The Imperial Patek Philippe Feachtas Margaíochta a bhfuil formad mór leis, a mhúsclaíonn mianta, a thugann mothúcháin dhearfacha agus a adhnann iontas agus ionadh.

Taobh Thiar den Dearadh

Pacáiste Preasa

Creidiúintí, baill foirne agus sonraí teicniúla curtha ar fáil ag an dearthóir.

Airíonna Uathúla: On May 23, 2023 Phillips in Association with Bacs & Russo sold a Patek Philippe Ref. 96QL once belonging to Aisin-Gioro Puyi, the last Emperor of the Qing Dynasty, for HK$49 million/US$6.2 million in Hong Kong. Offered at auction were also artifacts, including a red paper fan. The global multimedia marketing campaign included a video trailer, viewings in New York, London, Taipei, Singapore and Hong Kong, a catalogue set; further, a video documentary telling the story of the friendship between Puyi and his Soviet interpreter to whom he gifted his watch, presented on a bespoke video tablet. The exhibition display featured a custom case with the watch appearing to be floating in space, turning around its axis, and a magnifying glass to appreciate the details of the watch dial.
Toisí & Pacáistiú: As this project was a multimedia campaign, including print, digital, packaging and architectural components, the established branding needed to be scalable and applicable across all touch points of the campaign.
Clibeanna: Patek Philippe, the last Emperor, Phillips, Phillips in Association with Bacs & Russo
Teicneolaíocht Táirgthe: The striking red color accent was carried through all elements of the campaign: a grand catalogue design featuring a slip case, further a video tablet, both wrapped in red book cloth with red foil stamping of the logo. The custom exhibition space appeared as if entering a red lacquered box with the watch display case as centerpiece masterfully engineered by Dietlin, framed by video screens displaying the trailer on each side.
Dúshlán Deartha: The task was to balance the historical context and provenance of the watch with a visually impactful campaign.
The production challenge was to make the watch appear floating with invisible support mechanism in the display case. A further challenge was to scale the global exhibition tour according to venue size and restrictions. The New York exhibition for example was the first stop of the tour and a far more open space. There, the stairs became a significant part of the exhibition experience with a long red carpet runner. The custom watch case wasn't ready yet at that time and another case alternative had to be found.
Taighde: The documentary film was the result of years of research including the authentication of the watch involving experts.
Inspioráid: The story and provenance behind this watch is unique: the friendship between Puyi (the last emperor) and his Soviet interpreter to whom he gifted his Patek Philippe while in captivity. Phillips’ Marketing department developed a logo reminiscent of a movie title, drawing inspiration for the campaign trailer from Bertolucci's "The Last Emperor", which was incorporated into the global exhibition design on video screens. The striking red color accent was carried through all elements of the campaign, including catalogue design, video tablet, and custom exhibition space which was inspired by the Forbidden City.
Fad an Tionscadail: The global marketing campaign was realized in Spring 2023 with exhibitions of the watch in New York, London, Taipei, Singapore and Hong Kong.
Sreabhadh Oibríochta: The interaction with the campaign was multifaceted: The global exhibition could be experienced in person with the Patek Philippe watch presented floating in a custom display case. The video documentary, in addition to being available for viewing online, was presented on a bespoke video tablet (Vpak) that appeared like a conventional book, however when opened, revealed a video screen that auto played.
Paitinní: Watch display case by Lekoni
Baill Foirne: CMO: Amy Wexler
Creative Director: Martin Schott
Creative Director: Gertrude Wong
Creative Director: Mark Mayer
Creative Director: Arthur Touchot
Designer: Tirso Montan
Designer: Grace Neighbour
Production Manager: Ally Mintz
Production Manager: Chris Ward
Production Manager: Cherub Ng
Director, Trailer: Alan Williams, Imaginary Forces
Documentary Animation: Pastèque Productions
Documentary Production (Chicago): Converge Crew
Documentary Production (Hong Kong): AEM Productions Limited
Documentary Production (London): Thomas de Cruz Media
Documentary Editor: Richard Rogers
Catalogue Printer: CA Design
Video book: VPak
Exhibition Architect: Lekoni
Display case: Dietlin
Creidiúintí Íomhá: Phillips