Seawool Tionscadal Brandála by Chungsheng Chen and Eddie Wang

Seawool Tionscadal Brandála by Chungsheng Chen and Eddie Wang is a highly esteemed winner of the very prestigious 2024 Duais Iarainn A' Design Award in Dearadh Grafach Competition Category.

IarannGrafaic· 2024

Seawool Tionscadal Brandála

by Chungsheng Chen and Eddie Wang

Client: Tainan University of Technology/Product Design Deparment

Duais Iarainn A' Design Award Winner in Grafaic Category

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Verified Award Winner

Verify Award Status for #160731

View at A' Design Award Press Release Award Badge

Colors

The Design

About Seawool Tionscadal Brandála

An branda a chumasann faisean agus inbhuanaitheacht, ag comhtháthú sliogáin oisrí athchúrsáilte le teicnící gairmiúla agus stíl i saol laethúil. Léiríonn an lógó, curtha i láthair i gcás uachtair, spiorad na nuálaíochta leanúnaí agus seasann an litir dhúbailte o don inbhuanaitheacht chiorchlach, rud a chomharthaíonn athnuachan buan. Scaoileann an dearadh iomlán galántacht, ag léiriú tóir ar fhaisean agus ar cháilíocht. Comhtháthaíonn an cló caighdeánach eilimintí tonnta agus gluaiseachta aníos, ag léiriú meas ar an dúlra agus ar dhul chun cinn leanúnach. Tá an branda beoga, nuálach agus ina cheannaire i dtreonna faisin agus comhshaoil araon.

The Recognition

About the Duais Iarainn A' Design Award

Bhuaigh an dearadh Seawool Tionscadal Brandála Duais Iarainn A' Design Award, aitheantas gradamach a bhronntar ar dhea-dhearaí a chomhlíonann na riachtanais ghairmiúla agus thionsclaíocha a bhíonn á n-éileamh ó chruthuithe a ndearnadh go maith iad. Léiríonn buaiteoirí Iarainn scil mhór, speisialtóireacht ard, tuiscint saineolaí agus cumas cruthaitheach a gcruthaitheoirí. Táthar ag súil go mbeidh an dearadh Seawool Tionscadal Brandála ina chruthú a bhfuil an-mheas air, a n-ardaítear agus a ghráitear atá praiticiúil agus nuálach. Comhtháthaíonn an dearadh seo a bhuaigh Duais Iarainn A' Design Award na cleachtais is fearr sa tionscal agus tá saintréithe teicniúla inniúla aige nasctha le heolas agus le tallann. Tá meas ar an dearadh Seawool Tionscadal Brandála as a dhúthracht agus dearadh é chun feabhsuithe cáilíochta beatha a sholáthar a chabhraíonn leis an domhan a dhéanamh ina áit níos fearr.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Seawool the brand logo incorporates elements of wave, upward motion and intricate details, symbolized respect for the natural environment, continuous progress, and top quality. The dual letter o represent perpetual sustainability and ever-evolving. It is vibrant, innovative, that leads both fashion and eco-friendly trends. Put on seawool as the brand slogan, encourage people to discover warmth and enjoyable when wearing seawool apparel, experiencing a unique lifestyle attitude towards sustainability.
Dimensions & Packaging: SEAWOOL Logo: Letters are all in uppercase
Color system : primary color is Sustainable Blue, supplemented by Wool Yellow and Oyster Grey.
Tags: Branding, Oyster shell, Recycle, Sustainability, Visual Identity, Logo.
Production Technology: The Branding project all done in Adobe Illustrator and Photoshop software.
Design Challenge: The challenge lies in imbuing the Seawool brand with a sense of sophistication while embodying the brand spirits of sustainable, innovative, and approachable. To achieve this goal, the design team has crafted a completely new brand image for Seawool based on these criteria.
Research: Seawool is a brand that blends fashion and sustainability, integrating recycled oyster shells with professional techniques and style into everyday life. Moreover, it continuously develops new technologies to explore future possibilities, creating more choices for the brand and establishing a new paradigm. By merging expertise with fashion, Seawool focuses on the quality of clothing, emphasizing softness, comfort, and the pursuit of individual style.
Inspiration: The excessive oyster shell waste along Taiwan coastal line has caused serious environment issue. By recycled the discarded oyster shells and mixed with recycle PET bottle to develop the functional fiber. Seawool yarn, the word derived from sea and wool, means this innovative yarn with woolen touch which develop from the sea resources. Seawool served a strong image to the new brand, deepen consumer awareness of its distinct characteristics, a brand that leads both fashion and sustainability.
Project Duration: The Branding project commenced in Sept.2022 and concluded in May,2023.
Operation Flow: The logo can be used in many places, not only on clothing labels and packaging but also on business cards, websites, and social media platforms. This helps maintain visual consistency for the brand and enhances its visibility and recognition, attracting more people to learn about the brand.
Patents: Trademark: Creative Tech Textile Co., Ltd.
Team Members: ChungSheng Chen
Eddie Wang
TingYuan Lin
EnYang Chen
Tainan University of Technology/Product Design Dept
Acdesign Associates International Co.,Ltd
Creative Tech Textile Co., Ltd
Hans Global LLC.
Image Credits: All images copyright: Acdesign Associates International Co.,Ltd.