Borna Sazegan Aitheantas Branda by Doraj Design House is a highly esteemed winner of the very prestigious 2025 Duais Cré-umha A' Design Award in Dearadh Grafach Competition Category.
Cré-umhaGrafaic· 2025
Borna Sazegan Aitheantas Branda
Client: Doraj Design House
Duais Cré-umha A' Design Award Winner in Grafaic Category
Verified Award Winner
Verify Award Status for #160893The Design
About Borna Sazegan Aitheantas Branda
Is aitheantas branda é Borna Sazegan a cruthaíodh do chuideachta a thógann mórstruchtúir. Tá an aitheantas bunaithe ar línte, spreagtha ag línte trasnaitheacha na struchtúr miotail a úsáidtear i dtógáil. Cruthaíonn na línte seo figiúirí ainmhithe ina bhfeictear mionsonraí de struchtúr foirgnimh. Iompraíonn gach ainmhí brí ar leith: seasann an srónbheannach do neart agus do sheasmhacht, seasann an capall do luas, seasann an fia do áilleacht, agus is é an leon a threoraíonn an grúpa. Cuireann dathanna te agus fuar sa phailéad neart in iúl in éineacht le suaimhneas. Is féidir na léaráidí a úsáid mar mhionsonraí nó ina bhfoirm iomlán.
The Recognition
About the Duais Cré-umha A' Design Award
Bhuaigh an dearadh Borna Sazegan Aitheantas Branda Duais Cré-umha A' Design Award, aitheantas an-ghradamach a bhronntar ar dhearaí sármhaithe a mbíonn cruthaitheacht, aireagacht agus géarchúis mar shaintréithe acu. Is déantúsáin ghlic agus chruthaitheacha go suntasach iad buaiteoirí Cré-umha a dhearbhaíonn taithí fhairsing, samhlaíocht agus acmhainneacht a ndearthóirí. Táthar ag súil go mbeidh an dearadh Borna Sazegan Aitheantas Branda ina rud a bhfuil an-mheas air, a n-ardaítear agus a ghráitear, atá thar a bheith gairmiúil agus nuálach. Ionchorpraíonn an dearadh seo a bhuaigh Duais Cré-umha A' Design Award na cleachtais is fearr san ealaín, san eolaíocht, sa dearadh agus sa teicneolaíocht, agus tá sé sármhaith as a aird ar mhionsonraí. Sásaíonn an dearadh Borna Sazegan Aitheantas Branda riachtanais go hálainn, bainíonn sé le mianta, cuireann sé draíocht ar mhothúcháin agus tarraingíonn sé fiosracht.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Considering this brand’s strategies, which emphasize concepts of power and endurance, speed, and beauty in construction, these concepts are conveyed to the audience in the simplest possible form through these illustrations. Based on the brand’s vision, using this illustration technique, the illustrations can be expanded, and other animals with different concepts can be added to the brand’s visual identity.
- Dimensions & Packaging
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- Tags
- Logo Design, Visual Identity, Branding, Building Structures, Powerful Animals
- Production Technology
- The main elements in creating the visual identity of this brand are lines. By utilizing the composition of lines, we arrive at animal character forms, within which details of a building structure can be observed. These animals are designed in such a way that they can be used both as a detail of the animals and in their complete form. Also, by considering warm and cool colors in the corporate color palette, it brings a sense of power along with tranquility to the audience.
- Design Challenge
- The main challenge in designing the identity of this brand was selecting symbols that would allow the audience to understand the brand's strategy upon seeing them.
- Research
- Based on the brand's strategy, research and information gathering were conducted regarding building structures and animals that could be combined with these structures, in order to create solutions for expressing the brand's strategy.
- Inspiration
- Borna Sazgan is a powerful team specializing in the construction of large structures. The main inspiration for this design came from metal structures. When metal structures are assembled to build constructions, they create a multitude of intersecting lines from which animal designs have been extracted. Each animal has been a symbol based on the brand's strategy. The rhinoceros symbolizes power and endurance, the horse symbolizes speed, the deer symbolizes beauty, and the lion is the brand's symbol as the leader at the head of all animals, commanding the other animals to build in the field of construction.
- Project Duration
- The project started in April 2023 in Yazd-Iran and finished in July 2023 in Yazd-Iran
- Operation Flow
- Considering the concerns of the audience (including speed in construction, power, and endurance of structures) that exist in society, solutions have been symbolically transformed into illustrations of animals. For example, the concepts of power and endurance are evoked in the audience’s mind when they see the illustration of a rhinoceros.
- Patents
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- Team Members
- Mohammad Roustaei, Amirhossein Paydar
- Image Credits
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