Cats in a Box Dearadh Cumarsáide by Daniel da Hora

Cats in a Box Dearadh Cumarsáide by Daniel da Hora is a highly esteemed winner of the very prestigious 2024 Duais Iarainn A' Design Award in Dearadh Fógraíochta Competition Category.

IarannFógraíocht· 2024

Cats in a Box Dearadh Cumarsáide

by Daniel da Hora

Client: Adote Um Gatinho

Duais Iarainn A' Design Award Winner in Fógraíocht Category

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Colors

The Design

About Cats in a Box Dearadh Cumarsáide

Chomhcheangail feachtas na foirne dearaidh léaráidí dána le hatmaisféar aoibhinn go cliste, ag díriú ar mhiotais COVID-19 a dhíbheoú agus uchtú cat a chur chun cinn. Treoraithe ag taighde, nocht sé míthuiscintí, rud a d'eascair uaidh teachtaireachtaí tionchair agus forbairt líne táirgí. Trí chur chuige margaíochta bríomhar agus bázár carthanachta rathúil, ní hamháin gur bhailigh an feachtas cistí ach chuir sé dúshlán freisin do chreideamh sóisialta, ag cothú pobail níos eolasaí agus níos trócairí.

The Recognition

About the Duais Iarainn A' Design Award

Bhuaigh an dearadh Cats in a Box Dearadh Cumarsáide Duais Iarainn A' Design Award, aitheantas gradamach a bhronntar ar dhea-dhearaí a chomhlíonann na riachtanais ghairmiúla agus thionsclaíocha a bhíonn á n-éileamh ó chruthuithe a ndearnadh go maith iad. Léiríonn buaiteoirí Iarainn scil mhór, speisialtóireacht ard, tuiscint saineolaí agus cumas cruthaitheach a gcruthaitheoirí. Táthar ag súil go mbeidh an dearadh Cats in a Box Dearadh Cumarsáide ina chruthú a bhfuil an-mheas air, a n-ardaítear agus a ghráitear atá praiticiúil agus nuálach. Comhtháthaíonn an dearadh seo a bhuaigh Duais Iarainn A' Design Award na cleachtais is fearr sa tionscal agus tá saintréithe teicniúla inniúla aige nasctha le heolas agus le tallann. Tá meas ar an dearadh Cats in a Box Dearadh Cumarsáide as a dhúthracht agus dearadh é chun feabhsuithe cáilíochta beatha a sholáthar a chabhraíonn leis an domhan a dhéanamh ina áit níos fearr.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: It was created a marketing and communication campaign, using a racional about how a cat would feel even better than just playing around with a cardboard box: with your contribution to the ngo that takes care about street kittens, and put the illustrations all over... Posters, print, social media, etc.
But, then, it was made something huge… It was created a line of products to be sold at a charity bazar. Mugs, decorative plates, ecobags, tees and much more. And yes, it was an enormous success.
Dimensions & Packaging: Posters: 48 x 64 cm / Opaline paper 180g / CMYK printing;
Printing Ads: 20 x 28 cm magazine / Matte couche paper 90g / CMYK printing;
IG Posts: 1080 x 1080 pixels RGB;
IG Stories: 1080 x 1920 pixels RGB.
Collateral materials: various.
Tags: Cat, Pets, Adoption, Illustration, Color
Production Technology: It was used digital illustrations, made on Procreate software, running over an iPad Pro 12, as the starting point for the whole materials. Posters and printing materials were the normally used on regular advertising and marketing campaigns, and also the social medial assets we focused on Instagram, due to it’s huge impact.
Design Challenge: How to touch people about the serious and sensitive subject of abandoned kittens at the country.
Research: The design research conducted for the campaign began with exploratory research, aiming to understand the abandoned animal situation in Brazil post-pandemic. Objectives included identifying misconceptions about cats and covid-19 and assessing potential for awareness-raising. Methodology involved qualitative interviews, surveys, and desk research. Data was collected using questionnaires, interviews, and online searches. Participants included ngo staff, volunteers, and target audience members. Insights revealed widespread misinformation and a desire for action. The campaign's products raised funds and awareness, impacting society by addressing misconceptions and supporting animal welfare.
Inspiration: During pandemic and right after that, the number of abandoned animals on streets in Brazil increased dramatically. But, specially cats, that suffered with fake news about transmitting covid-19 to humans. Because Adote Um Gatinho is an ngo that works with abandoned cats and their way to a new home, we saw an opportunity to increase awareness and also address an important message.
Project Duration: The project started in Oct 2021 in São Paulo Brazil and the product sales are still running.
Team Members: Daniel da Hora
Image Credits: Image #1 to #5: Creator Daniel da Hora, Display Images, 2024.