Feixi Grand View Feidhm Bhunúsach: Póstaer by Feixi Digital Culture and Media

Feixi Grand View Feidhm Bhunúsach: Póstaer by Feixi Digital Culture and Media is a highly esteemed winner of the very prestigious 2024 Duais Iarainn A' Design Award in Dearadh Grafach Competition Category.

IarannGrafaic· 2024

Feixi Grand View Feidhm Bhunúsach: Póstaer

by Feixi Digital Culture and Media

Client: Feixi Digital Culture and Media

Duais Iarainn A' Design Award Winner in Grafaic Category

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The Design

About Feixi Grand View Feidhm Bhunúsach: Póstaer

Téacs an Leabhair: Is póstaer é Feixi Grand View a cruthaíodh chun forbairt Chontae Feixi i gCúige Anhui, an tSín, a chur i láthair. Léiríonn an póstaer dul chun cinn eacnamaíoch, oidhreacht chultúrtha, tíreolaíocht agus saol áitiúil ó dhearcthaí éagsúla. Is éard is príomhghné amhairc ann ná grianghraif áitiúla ardtaifigh, agus treoraíonn eilimintí líne súil an fhéachadóra trí leagan amach dlúth. Cuireann scéim aonlathach datha le tónaí grádáin doimhneacht leis na híomhánna. Tá an téacs clóchuraithe le haghaidh léitheoireachta soiléire. Is é 297 milliméadar faoi 210 milliméadar méid an fhormáide. Taispeánadh an póstaer ar mheáin ar líne agus lasmuigh, lena n-áirítear fógraíocht ag stadanna bus i gContae Feixi.

The Recognition

About the Duais Iarainn A' Design Award

Bhuaigh an dearadh Feixi Grand View Feidhm Bhunúsach: Póstaer Duais Iarainn A' Design Award, aitheantas gradamach a bhronntar ar dhea-dhearaí a chomhlíonann na riachtanais ghairmiúla agus thionsclaíocha a bhíonn á n-éileamh ó chruthuithe a ndearnadh go maith iad. Léiríonn buaiteoirí Iarainn scil mhór, speisialtóireacht ard, tuiscint saineolaí agus cumas cruthaitheach a gcruthaitheoirí. Táthar ag súil go mbeidh an dearadh Feixi Grand View Feidhm Bhunúsach: Póstaer ina chruthú a bhfuil an-mheas air, a n-ardaítear agus a ghráitear atá praiticiúil agus nuálach. Comhtháthaíonn an dearadh seo a bhuaigh Duais Iarainn A' Design Award na cleachtais is fearr sa tionscal agus tá saintréithe teicniúla inniúla aige nasctha le heolas agus le tallann. Tá meas ar an dearadh Feixi Grand View Feidhm Bhunúsach: Póstaer as a dhúthracht agus dearadh é chun feabhsuithe cáilíochta beatha a sholáthar a chabhraíonn leis an domhan a dhéanamh ina áit níos fearr.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Feixi Grand View is plotting a grand blueprint, a poster designed to show the advances made by Feixi County in recent years, highlighting its unique history and culture to foster a stronger bond with the community and enhance the local positive identity. The compact layout and an extensive use of line elements enhance the visual impact and flow of the display.
Dimensions & Packaging: 297mmX210mm
Tags: Poster, Propaganda, Region, Culture, Economy, Comprehensiveness
Production Technology: An advanced image editing software is used for the layout design to guarantee a distinct visual hierarchy. Local HD images are chosen as the primary visual component, and the text is precisely arranged and typeset using typography software to ensure the clarity and efficiency of information transmission.
Design Challenge: The key challenge in this poster design lies in making a breakthrough in design without compromising the regional characteristics to differentiate itself in a homogeneous competition. The project team unconventionally uses a mono-color scheme with gradient hues to add image depth, a strategy aimed at readily capturing the public attention and leaving a lasting impression.
Research: Feixi County, ranked among the top 100 counties nationwide in respect of overall strength and the standing as the first county-level administrative region in Anhui Province with an annual output value hitting RMB 100 billion, has established itself as an appealing tourist destination and industrial hub. With a focus on NEVs as the pillar industry, Feixi has played a pivotal role in developing a full-scale industry chain closed-loop ecosystem.
Inspiration: Multiple perspectives are required to get the panoramic view of a region, for example, an insightful view of economic progress, cultural legacy, geographical setting, society, and humanities. Hence, the guideline underlying this visual design endeavor is to unveil the recent accomplishments in development of Feixi County and its extensive historical and cultural background from diverse perspectives.
Project Duration: The project kicked off on December 2023 in Feixi, wrapped up on January 2024 in Feixi, and posters were placed in March 2024 on outdoor and offline platforms, including bus stop ads in Feixi County.
Operation Flow: The final version of poster is placed to online and physical media platforms for public exposures, the key design elements, such as the layout representing the new energy automobile industry, are seamlessly connected to the highlighted title "Feixi", and other design features stand oout in a similar manner, along with additional elements. These components mark a significant milestone in the effective dissemination of information and building branding identity.
Team Members: Creative Director: Liu Xinguang
Executive Director: Wei Wei
Designers: Wang Lei, Sun Hong, Xing Luyan, Zhao Chenyu