Boluo Dan Dearadh Lógó agus Branda le Guangzhou Cheung Ying Design Co., Ltd.

Is buaiteoir an-mheasúil den ghradam fíor-ardghradamach 2024 Duais Airgid A' Design Award sa Chatagóir Comórtais Dearadh Grafach é an dearadh Boluo Dan Dearadh Lógó agus Branda le Guangzhou Cheung Ying Design Co., Ltd..

AirgeadGrafaic· 2024

Boluo Dan Dearadh Lógó agus Branda

le Guangzhou Cheung Ying Design Co., Ltd.

Cliant: Guangzhou Cheung Ying Design Co., Ltd.

Buaiteoir an ghradaim Duais Airgid A' Design Award sa Chatagóir Grafaic

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Buaiteoir Gradaim Fíoraithe

Fíoraigh Stádas Gradaim do #161340

Féach ag A' Design Award Preasráiteas Suaitheantas Gradaim

Dathanna

An Dearadh

Maidir le Boluo Dan Dearadh Lógó agus Branda

Is aonach teampall mílaoise é Boluo Dan, aitheanta mar cheann d'oidhreachtaí cultúrtha neamhábhartha náisiúnta. Comhtháthaíonn an lógó eilimintí siombalacha traidisiúnta ar nós phríomh-ailtireacht Theampall na Farraige Theas agus an charachtar Síneach Nan, mar aon le tótaim shainiúla áitiúla, ag síneadh fheidhm ealaíonta an bhranda. Cuimsíonn sé coincheap fealsúnach an Oirthir faoi Neamh mar chruinne agus an Talamh mar chearnóg, ag corprú draíocht thraidisiúnta agus bunús comhaimseartha araon, ag cur chun cinn go héifeachtach leathadh agus forbairt an chultúir bhéaloidis.

An Aitheantas

Maidir leis an Duais Airgid A' Design Award

Bhuaigh an dearadh Boluo Dan Dearadh Lógó agus Branda Duais Airgid A' Design Award, aitheantas an-ghradamach a bhronntar ar dhearaí ardchaighdeáin, álainn agus drámatach. Is saothair thar a bheith drithleacha agus an-chruthaitheach iad buaiteoirí Airgid a léiríonn saineolas, tallann agus géarchúis shármhaith a ndearthóirí. Táthar ag súil go mbeidh an dearadh Boluo Dan Dearadh Lógó agus Branda ina shaothar iontach, ina léiriú sampla, thar a bheith gairmiúil agus go domhain nuálach. Is aireagán an-suntasach, ionadmhuirthe é an dearadh seo a bhuaigh Duais Airgid A' Design Award a dhéanann leas do theorainneacha na healaíne, na heolaíochta, an deartha agus na teicneolaíochta agus a chuireann chun cinn iad. Is cruthú é an dearadh Boluo Dan Dearadh Lógó agus Branda a bhfuil formad mór leis, a mhúsclaíonn mianta, a thugann mothúcháin dhearfacha agus a adhnann iontas agus ionadh.

Taobh Thiar den Dearadh

Pacáiste Preasa

Creidiúintí, baill foirne agus sonraí teicniúla curtha ar fáil ag an dearthóir.

Airíonna Uathúla: Boluo Dan, also known as the 'South Sea Divine Birth', is one of the national intangible cultural heritages. It is a folk temple fair formed by people's worship of the South Sea deity and is also the birthplace of the Maritime Silk Road, with a history spanning over a thousand years. The brand construction incorporates distinctive artistic totems such as Vermilion Bird, stone lions, large stone drums, incense burners, ship rudders, and roof tiles, integrating the Eastern philosophical concept of 'Heaven as round and Earth as square'. This creates a brand value system that not only exudes traditional cultural charm but also meets the aesthetic demands of modern audiences.
Toisí & Pacáistiú: The logo and visual system are designed in vector format to make it suitable for different sizes of digital and printed media. In order to prevent the mis-production of any items, we have prepared a comprehensive brand logo guidelines manual.
Clibeanna: Logo, Branding, Visual Identity, Graphic Design
Teicneolaíocht Táirgthe: Logo and graphics are adapted in various scenarios, such as tickets, stamps, work passes, badges, silk scarves, notebooks, gift box packaging, canvas bags, etc. The process involves foil gold, silk, UV printing, etc.
Dúshlán Deartha: The brand has a profound historical and cultural heritage, but it has not formed a complete design system. Therefore, the new image design must be standardized, holistic, and continuous in communication, making it lively and interesting while meeting modern aesthetic standards.
Taighde: In the past, Boluo Dan lacks a typical visual cultural symbol, therefore, the logo design, font design, brand color, and extended graphics were all integrated with local folk elements, which had strong visual decorativeness and regional characteristics. In particular, the original totems including the Vermilion Bird, stone lions, large stone drums, incense burners, ship rudders, roof tiles, are redesigned through illustrative forms, condensing the spiritual sustenance and beliefs of the people towards the South Sea Temple.
Inspioráid: The new logo is based on the geometric form of the Chinese diamond-shaped character Fu (Fu, meaning ‘luck’ in Chinese), drawing inspiration from the planar composition and architectural appearance of the South Sea Temple. It integrates elements symbolizing the Chinese character 'Nan' (Nan, meaning ‘South’ in Chinese), the Southern deity 'Vermilion Bird', the hexagram for fire, seals, and currency symbols into artistic expression, highlighting the regional attributes and folk cultural charm of the millennium temple fair. It also reflects the brand's concept of innovation in heritage reshaping.
Fad an Tionscadail: The project started in June 2023 in Guangzhou and finished in November 2023 in Guangzhou.
Sreabhadh Oibríochta: The new brand image design is specially designed for Boluo Dan folk activities, cultural and creative products, sales outlets, online stores and overseas promotion, facilitating the dissemination and development of traditional culture.
Baill Foirne: Creative Director: Zhiji Dong
Designer: Lu Gu