Giao Hang Tiet Kiem Dearadh Branda by M-N Associates

Airgead Grafaic · 2024

Giao Hang Tiet Kiem Dearadh Branda

by M-N Associates

Duais Airgid A' Design Award 2024 in Grafaic
CLIENT: M — N Associates
Estimated Number of Design Views: 113,948
Verification code 159C6A1F9B · Verify this award

Visit Site View at A' Design Award Press Release

Colors

About Giao Hang Tiet Kiem Dearadh Branda

Léiríonn claochlú dearadh branda Giao Hang Tiet Kiem (GHTK) go barántúil trácht agus cultúr na Vítneame. Spreagtha ag rothaí gluaisrothar agus léarscáileanna cúlsráide, cuireann an lógachló athdheartha agus an deilbhín Miongháire Muiníneach áthas agus muinín in iúl trí chomhtháthú digiteach. Léiríonn an clóghrafaíocht bheoite fuinneamh dinimiciúil thírdhreach uirbeach na Vítneame, ag díriú ar mhacalla a dhéanamh le lucht féachana áitiúil san aois dhigiteach. Cothromaíonn an cur chuige nuálach seo oidhreacht le nuachóiriú, ag gabháil croí shaol bríomhar uirbeach na Vítneame.

About the Duais Airgid A' Design Award

Bhuaigh an dearadh Giao Hang Tiet Kiem Dearadh Branda Duais Airgid A' Design Award, aitheantas an-ghradamach a bhronntar ar dhearaí ardchaighdeáin, álainn agus drámatach. Is saothair thar a bheith drithleacha agus an-chruthaitheach iad buaiteoirí Airgid a léiríonn saineolas, tallann agus géarchúis shármhaith a ndearthóirí. Táthar ag súil go mbeidh an dearadh Giao Hang Tiet Kiem Dearadh Branda ina shaothar iontach, ina léiriú sampla, thar a bheith gairmiúil agus go domhain nuálach. Is aireagán an-suntasach, ionadmhuirthe é an dearadh seo a bhuaigh Duais Airgid A' Design Award a dhéanann leas do theorainneacha na healaíne, na heolaíochta, an deartha agus na teicneolaíochta agus a chuireann chun cinn iad. Is cruthú é an dearadh Giao Hang Tiet Kiem Dearadh Branda a bhfuil formad mór leis, a mhúsclaíonn mianta, a thugann mothúcháin dhearfacha agus a adhnann iontas agus ionadh.

Press Kit

Unique Properties: Giao Hang Tiet Kiem (Saving Delivery or GHTK) is the biggest and leading logistics and delivery service providers in Vietnam. The brand plays a pivotal role in the logistics ecosystem of Vietnam, offering cost-effective, reliable, and efficient delivery services that cater to the diverse needs of businesses and individuals across the country. In January 2022, the brand was made the Vietnam National Brand, proudly recognized for its reliable and affordable delivery services.
Dimensions & Packaging: Printed in uniforms, helmets, tapes, delivery bags.
Painted delivery vehicles and warehouses.
Signages on buildings
Tags: branding, logistic, dynamic, vietnam, green, digital
Production Technology: We've crafted a dynamic motion for typography appearance, drawing inspiration from the rapid pace of Vietnam's traffic and the vibrant, colorful imagery captured through low shutter speeds. This motion seeks to showcase the beauty of Vietnam's lifestyle in an engaging and energetic manner.
Design Challenge: GHTK's brand transformation integrates Vietnamese traffic and culture with a modernized "Confident Smile" icon for digital appeal. Balancing heritage and innovation, it uses diverse design techniques like digital animation to capture Vietnam's dynamism and resonate with local audiences in the digital landscape.
Research: This abstract explores how Vietnam's dynamic traffic system, defined by lighting, speed, and sound, influences design principles. It investigates incorporating these urban elements into brand elements, colors, and motion graphics to create culturally resonant branding strategies, enhancing brand identity and engagement through urban vibrancy.
Inspiration: Inspired deeply with the vibrancy of Vietnam traffic and transportation system, all influenced elements such as lighting, speed and sound become the design principles for the brand elements, color choice and motions. The logotype draws from motorcycle wheels, alley maps, and transportation. Paired with the Confident Smile icon, it reflects joy and assurance for shippers and users. Dynamic typography mirrors the traffic pace and colorful imagery of Vietnam for engaging motion.
Project Duration: The project was done within 6 months and was launched officially February 2024
Operation Flow: We've explored two operational directions: one focused on efficiency and scalability, streamlining processes for rapid growth and diverse client needs; the other on innovation and customer experience, aiming for unique solutions that enhance engagement. Evaluating these, we aim for a strategy optimizing operations while fostering creativity and customer-centricity, aligning with evolving goals and market demands.