What Next Féiniúlacht Bhranda by Marko Stanojevic

What Next Féiniúlacht Bhranda by Marko Stanojevic is a highly esteemed winner of the very prestigious 2025 Duais Airgid A' Design Award in Dearadh Grafach Competition Category.

AirgeadGrafaic· 2025

What Next Féiniúlacht Bhranda

by Marko Stanojevic

Client: Zero Bureau

Duais Airgid A' Design Award Winner in Grafaic Category

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Colors

The Design

About What Next Féiniúlacht Bhranda

Sroichtear an toradh amhairc deiridh trí shiombail a ghlacadh agus comhartha ceiste a dhéanamh de trí é a shuíomh ar chearnóg níos lú thíos (píosa 1/4 arna bhaint as cearnóg mhór os a chionn) agus é a chur ar phointe buaice agus é ag fanacht i gcothromaíocht, rud a chruthaíonn braistint amhairc teannais le hathshocrú íosta ar eilimintí. Is ocsaimóiron ar bhealach iad lógó What Next, mar aon leis an ainm, ina gceist agus ina bhfreagra araon san am céanna, rud a chruthaíonn frithchuimilt. Ina aonar, is neamhfhoirfeacht shimplí aireach é an suaitheantas-lógó agus soitheach cumarsáide díreach, ag iarraidh go leor a bhaint amach le beagán iarrachta.

The Recognition

About the Duais Airgid A' Design Award

Bhuaigh an dearadh What Next Féiniúlacht Bhranda Duais Airgid A' Design Award, aitheantas an-ghradamach a bhronntar ar dhearaí ardchaighdeáin, álainn agus drámatach. Is saothair thar a bheith drithleacha agus an-chruthaitheach iad buaiteoirí Airgid a léiríonn saineolas, tallann agus géarchúis shármhaith a ndearthóirí. Táthar ag súil go mbeidh an dearadh What Next Féiniúlacht Bhranda ina shaothar iontach, ina léiriú sampla, thar a bheith gairmiúil agus go domhain nuálach. Is aireagán an-suntasach, ionadmhuirthe é an dearadh seo a bhuaigh Duais Airgid A' Design Award a dhéanann leas do theorainneacha na healaíne, na heolaíochta, an deartha agus na teicneolaíochta agus a chuireann chun cinn iad. Is cruthú é an dearadh What Next Féiniúlacht Bhranda a bhfuil formad mór leis, a mhúsclaíonn mianta, a thugann mothúcháin dhearfacha agus a adhnann iontas agus ionadh.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Logo takes a symbol > and turns it into a question mark by extracting a piece of a big square and putting it rotated on a tipping point of a remaining smaller square below but remaining in balance, producing a new meaning and creating a visual sensation of tension with a minimal rearrangement of elements.
Dimensions & Packaging: Technically, it is easily producible, makeable, buildable, applicable across various physical or digital forms.
Tags: Logo Design, Branding Design, Visual Identity, Visual Communication, Graphic Design
Production Technology: It is built to meet technical requirements, be an appropriate but intriguing metaphor that is easy to decode and have a simple, clever-twist in execution, hopefully making it distinguishable, relatable, and memorable. As importantly, it is to be a fundamental visual asset generator for the brand, convenient and highly triggering for further seamless creation of various branding assets like bespoke stationary, signage, advertising, memento objects, and so on. It is pushing subtly towards art by enabling playful execution across platforms and expanding the initial brand values further.
Design Challenge: Breathing life into a business consultancy and giving it an emotional layer.
Research: Analysis of peer institutions and companies.
Inspiration: What Next logo is in a way an oxymoron. In keeping with the company name, it is a Question and an Answer depending on which point of view is optimal for the given context, which creates friction. On its own, without the type, the logomark is a simple, deliberate imperfection and a straightforward communication vessel for the company it is representing, in a sense striving to create a lot with little effort and action invested.
Project Duration: Designed in late 2023.
Team Members: Marko Stanojevic
Image Credits: Images designed by Marko Stanojevic, executed/rendered by Marko Stanojevic and Quang Tam.