Igo Feidhm Phríomhúil: Feidhmchlár Móibíleach by Zilian Li

Igo Feidhm Phríomhúil: Feidhmchlár Móibíleach by Zilian Li is a highly esteemed winner of the very prestigious 2025 Duais Iarainn A' Design Award in Dearadh Soghluaiste Competition Category.

IarannSoghluaiste· 2025

Igo Feidhm Phríomhúil: Feidhmchlár Móibíleach

by Zilian Li

Client: Ambiwishes Technology

Duais Iarainn A' Design Award Winner in Soghluaiste Category

12,458

Verified Award Winner

Verify Award Status for #164758

View at A' Design Award Press Release Award Badge

Colors

The Design

About Igo Feidhm Phríomhúil: Feidhmchlár Móibíleach

Téacs an Leabhair: Is feidhmchlár móibíleach é Igo do sheirbhís chliste roinnte tointeála. Tá sé mar aidhm ag an tseirbhís taisteal inacmhainne agus sábháilte a sholáthar do phobail ísealioncaim i Los Angeles. Meaitseálann algartaim chliste paisinéirí atá ag taisteal chuig cinn scríbe atá in aice láimhe, rud a fheabhsaíonn áitiú feithiclí agus a thugann aghaidh ar thaisteal na chéad mhíle agus na míle deiridh. Liostaíonn an feidhmchlár deiseanna fostaíochta feadh gach bealaigh freisin. I measc na ngnéithe sábháilteachta tá foláirimh éigeandála a spreagtar le guth, glaonna éigeandála aon chliceáil, agus roinnt turas le haghaidh taisteal oíche. Tá an comhéadan simplí, sa chaoi go bhfuil na príomhfheidhmeanna éasca le fáil.

The Recognition

About the Duais Iarainn A' Design Award

Bhuaigh an dearadh Igo Feidhm Phríomhúil: Feidhmchlár Móibíleach Duais Iarainn A' Design Award, aitheantas gradamach a bhronntar ar dhea-dhearaí a chomhlíonann na riachtanais ghairmiúla agus thionsclaíocha a bhíonn á n-éileamh ó chruthuithe a ndearnadh go maith iad. Léiríonn buaiteoirí Iarainn scil mhór, speisialtóireacht ard, tuiscint saineolaí agus cumas cruthaitheach a gcruthaitheoirí. Táthar ag súil go mbeidh an dearadh Igo Feidhm Phríomhúil: Feidhmchlár Móibíleach ina chruthú a bhfuil an-mheas air, a n-ardaítear agus a ghráitear atá praiticiúil agus nuálach. Comhtháthaíonn an dearadh seo a bhuaigh Duais Iarainn A' Design Award na cleachtais is fearr sa tionscal agus tá saintréithe teicniúla inniúla aige nasctha le heolas agus le tallann. Tá meas ar an dearadh Igo Feidhm Phríomhúil: Feidhmchlár Móibíleach as a dhúthracht agus dearadh é chun feabhsuithe cáilíochta beatha a sholáthar a chabhraíonn leis an domhan a dhéanamh ina áit níos fearr.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Igo is a smart shared shuttle system conceived in response to the transportation equity challenges faced by low income communities in Los Angeles. It aims to provide an economical, efficient, and safe travel solution for residents of these areas. By utilizing intelligent algorithms to match passengers with similar destinations, optimizing passenger load factors, and addressing the First and Last Mile problem, Igo also enhances nighttime commuting safety through built in security measures.
Dimensions & Packaging: Igo is a digital mobility solution available on Apple operating system and Android platforms. It features intelligent route matching, Global Positioning System based navigation, real time data processing, and cloud integrated safety systems. The app supports voice activated emergency alerts and job discovery tools. It operates on a scalable cloud infrastructure ensuring efficient data synchronization and secure user authentication across devices.
Tags: Smart Mobility Shuttle, Mobility as a Service, AI Powered Transportation, Sustainable Urban Mobility, Transportation Equity, Inclusive Transportation, Economic Mobility Solutions, Human Centered Design, Intelligent Route Optimization, Smart Safety Features
Production Technology: Departing from conventional fixed route shuttle models, Igo employs advanced intelligent algorithms to match passengers travelling to nearby destinations, optimizing vehicle occupancy rates. To further enhance social inclusivity and economic mobility, Igo innovatively integrates job recommendations along routes, helping commuters discover employment opportunities. It also features voice controlled emergency alarms, one click 911 dialling, and trip sharing to boost nighttime commuting safety.
Design Challenge: The biggest challenge was making Igo accessible to low income groups with limited access to technology. Social barriers like digital literacy and economic constraints made usability a key focus. Through research, Igo was designed with a simple intuitive interface and an optimized onboarding process. External challenges included adapting to existing transit laws and integrating real time data. Overcoming these obstacles ensured a seamless affordable and inclusive mobility solution.
Research: Igo research focused on urban transportation equity for low income communities in Los Angeles, aiming to identify commuting challenges and improve mobility solutions. Using qualitative and quantitative methods, researchers conducted 50 surveys and 10 interviews. The findings highlighted long commutes, high costs, and safety concerns. These insights guided the development of optimized routes, real time tracking, and job integration, creating a more accessible, efficient, and opportunity driven transit system.
Inspiration: Inspired by the integration of sharing economy principles with smart transportation, Igo combines the strengths of Uber carpooling model with public transit systems to create a low cost high coverage smart shuttle service. The theme of Igo is Equal Mobility Sharing the Future focusing on breaking down traditional transportation barriers to offer affordable reliable efficient and convenient shared shuttle services for low income communities thereby improving urban mobility equity.
Project Duration: Designed and developed from January to April 2023.
Operation Flow: The User Interface design of Igo is clean and intuitive, using green as the primary colour with black and white accents to emphasize sustainability and convey professionalism. Modular layouts and optimized visual flow enable users to easily access core functions like booking, route inquiries, and safety alerts, minimizing the learning curve. Additionally, intelligent interactions such as simple onboarding, smart icons, and route visualization maps ensure a smooth and convenient user experience.
Patents: Copyrights belong to Ambiwishes Technology, 2024
Team Members: Zilian Li
Image Credits: Ambiwishes Technology