Brown Brothers Limited Edition Feidhm Phríomhúil: Pacáistíocht Buidéal Fíona le Yiqi Tang and Zona Yuechen Guan

Is buaiteoir an-mheasúil den ghradam fíor-ardghradamach 2025 Duais Iarainn A' Design Award sa Chatagóir Comórtais Dearadh Pacáistíochta é an dearadh Brown Brothers Limited Edition Feidhm Phríomhúil: Pacáistíocht Buidéal Fíona le Yiqi Tang and Zona Yuechen Guan.

IarannPacáistíocht· 2025

Brown Brothers Limited Edition Feidhm Phríomhúil: Pacáistíocht Buidéal Fíona

le Yiqi Tang and Zona Yuechen Guan

Cliant: Brown Brothers

Buaiteoir an ghradaim Duais Iarainn A' Design Award sa Chatagóir Pacáistíocht

13,099

Buaiteoir Gradaim Fíoraithe

Fíoraigh Stádas Gradaim do #164761

Féach ag A' Design Award Preasráiteas Suaitheantas Gradaim

Dathanna

An Dearadh

Maidir le Brown Brothers Limited Edition Feidhm Phríomhúil: Pacáistíocht Buidéal Fíona

Téacs Leabhair: Is pacáistíocht é an Eagrán Teoranta Brown Brothers a dearadh do fhíon drithleach moscato le blas torthúil. Cuimsíonn an raon trí chineál a léiríonn maidin, coineascar agus meán oíche. Cuirtear dúch cumhráin ar gach cineál, ionas go scaoiltear cumhrán a fhreagraíonn don nóiméad roghnaithe. Meabhraíonn na dathanna geala agus na patrúin bheoga cóisir samhraidh thrópaiceach agus smaoineamh an teacht le chéile. Is buidéal caighdeánach 750 ml é atá déanta de ghlaine athchúrsáilte agus clóite le grafaicí ar ardchaighdeán a mhaireann. Ba é an aidhm an phacáistíocht a dhéanamh spreagúil don radharc agus don bholadh araon.

An Aitheantas

Maidir leis an Duais Iarainn A' Design Award

Bhuaigh an dearadh Brown Brothers Limited Edition Feidhm Phríomhúil: Pacáistíocht Buidéal Fíona Duais Iarainn A' Design Award, aitheantas gradamach a bhronntar ar dhea-dhearaí a chomhlíonann na riachtanais ghairmiúla agus thionsclaíocha a bhíonn á n-éileamh ó chruthuithe a ndearnadh go maith iad. Léiríonn buaiteoirí Iarainn scil mhór, speisialtóireacht ard, tuiscint saineolaí agus cumas cruthaitheach a gcruthaitheoirí. Táthar ag súil go mbeidh an dearadh Brown Brothers Limited Edition Feidhm Phríomhúil: Pacáistíocht Buidéal Fíona ina chruthú a bhfuil an-mheas air, a n-ardaítear agus a ghráitear atá praiticiúil agus nuálach. Comhtháthaíonn an dearadh seo a bhuaigh Duais Iarainn A' Design Award na cleachtais is fearr sa tionscal agus tá saintréithe teicniúla inniúla aige nasctha le heolas agus le tallann. Tá meas ar an dearadh Brown Brothers Limited Edition Feidhm Phríomhúil: Pacáistíocht Buidéal Fíona as a dhúthracht agus dearadh é chun feabhsuithe cáilíochta beatha a sholáthar a chabhraíonn leis an domhan a dhéanamh ina áit níos fearr.

Taobh Thiar den Dearadh

Pacáiste Preasa

Creidiúintí, baill foirne agus sonraí teicniúla curtha ar fáil ag an dearthóir.

Airíonna Uathúla: The Brown Brothers Fruity Sparkling Moscato packaging uses scented ink, enhancing both visual and olfactory engagement. Designed for three distinct moments—morning, twilight, and midnight—the packaging offers an interactive experience, immersing users in a tropical party vibe. Its innovative multisensory features, paired with the cultural "reunion" concept for the Asian market, make this design stand out.
Toisí & Pacáistiú: The Brown Brothers Fruity Sparkling Moscato bottle is a standard 750 ml wine bottle with dimensions of approximately 75 mm in width, 75 mm in depth, and 300 mm in height. The packaging features scents for each time-of-day variant. The bottle is made from recyclable glass, with high-quality printing for durability and eco-friendliness. The total weight, including liquid, is approximately 1200 g, ensuring it maintains a premium feel while being practical for handling and shipping.
Clibeanna: Brown Brothers Winery, Scented Ink, Eco-friendly Packaging, Tropical Party, Reunion, Multisensory Packaging, Asian Market, Chinese Market, Innovative Design, Festive Celebration
Teicneolaíocht Táirgthe: The packaging uses scented ink that is tailored to each design, creating environmental excitement and enhancing the olfactory experience. The bottles are produced with eco-friendly, recyclable materials. Advanced printing techniques were used to ensure high-quality graphics that reflect the tropical party atmosphere, while also maintaining durability and consumer appeal.
Dúshlán Deartha: The biggest challenge was integrating multisensory elements, while maintaining high production quality and cost efficiency. Another obstacle was ensuring that the design resonated with both the Asian market's cultural concept of "reunion" and the festive tropical theme. Technological limitations in ink production and sustainable material sourcing required innovative solutions, balancing aesthetics with environmental impact.
Taighde: The objective was to enhance user interaction through multisensory design. The methodology involved market analysis and consumer behavior studies to understand preferences. Data was collected via focus groups and user testing, using tools like surveys and sensory evaluations. Participants were young adults, aged 25-35, in Asia. Results showed a strong preference for cold-activated and scented ink features. Insights indicated that multisensory packaging increases product engagement and aligns well with festive consumer behavior, positively impacting business and design trends.
Inspioráid: The design was inspired by the vibrant atmosphere of tropical summer parties and the concept of "reunion" in Asian culture. Our goal was to create an immersive experience, reflecting the energy of different moments throughout the day—morning, twilight, and midnight. Extensive research into scented-ink printing allowed us to blend visual excitement with olfactory elements, enhancing the sensory engagement of each design.
Fad an Tionscadail: The project started in November 2023 in Shanghai and finished in May 2024, and was officially launched for sale in July 2024.
Sreabhadh Oibríochta: The packaging interacts with users in a multisensory way. The scented ink enhances the experience by releasing a unique fragrance, matching the mood of morning, twilight, or midnight. This playful interaction creates a dynamic and engaging experience for users, making every moment feel festive and personal while enhancing the overall enjoyment of the product.
Baill Foirne: Art Director: Yiqi Tang
Creative Director: Zona Yuechen Guan
Creidiúintí Íomhá: Image #1: Art Director Yiqi Tang, Brown Brothers Fruity Sparkling Moscato, 2023.
Image #2: Art Director Yiqi Tang, Brown Brothers Fruity Sparkling Moscato, 2023.
Image #3: Art Director Yiqi Tang, Brown Brothers Fruity Sparkling Moscato, 2023.
Image #4: Art Director Yiqi Tang, Brown Brothers Fruity Sparkling Moscato, 2023.
Image #5: Art Director Yiqi Tang, Brown Brothers Fruity Sparkling Moscato, 2023.