Texture Maker Athbhrandáil le Texture Maker Enterprise Co. Ltd.

Is buaiteoir an-mheasúil den ghradam fíor-ardghradamach 2025 Duais Airgid A' Design Award sa Chatagóir Comórtais Dearadh Grafach é an dearadh Texture Maker Athbhrandáil le Texture Maker Enterprise Co. Ltd..

AirgeadGrafaic· 2025

Texture Maker Athbhrandáil

le Texture Maker Enterprise Co. Ltd.

Cliant: Texture Maker Enterprise Co., Ltd.

Buaiteoir an ghradaim Duais Airgid A' Design Award sa Chatagóir Grafaic

84,066

Buaiteoir Gradaim Fíoraithe

Fíoraigh Stádas Gradaim do #165552

Féach ag A' Design Award Preasráiteas Suaitheantas Gradaim

Dathanna

An Dearadh

Maidir le Texture Maker Athbhrandáil

Tá Texture Maker, atá suite mar shaineolaí i ndearadh uigeachta bia, tar éis a straitéis agus a fhéiniúlacht bhranda a athshainiú chun tacú le leathnú domhanda. Bunaithe ar eolaíocht bia agus ar shaineolas dearaidh, léiríonn an córas nua an misean chun táirgí suntasacha a chruthú le cliaint. Trí phléití doimhne le foirne brandála seachtracha thar mhíonna, aibhsíonn sé an cumas chun treochtaí a threorú, réitigh éagsúla a sholáthar, agus táirgí a dhéanamh a spreagann eispéiris chócaireachta thaitneamhacha agus iontacha ar fud an domhain.

An Aitheantas

Maidir leis an Duais Airgid A' Design Award

Bhuaigh an dearadh Texture Maker Athbhrandáil Duais Airgid A' Design Award, aitheantas an-ghradamach a bhronntar ar dhearaí ardchaighdeáin, álainn agus drámatach. Is saothair thar a bheith drithleacha agus an-chruthaitheach iad buaiteoirí Airgid a léiríonn saineolas, tallann agus géarchúis shármhaith a ndearthóirí. Táthar ag súil go mbeidh an dearadh Texture Maker Athbhrandáil ina shaothar iontach, ina léiriú sampla, thar a bheith gairmiúil agus go domhain nuálach. Is aireagán an-suntasach, ionadmhuirthe é an dearadh seo a bhuaigh Duais Airgid A' Design Award a dhéanann leas do theorainneacha na healaíne, na heolaíochta, an deartha agus na teicneolaíochta agus a chuireann chun cinn iad. Is cruthú é an dearadh Texture Maker Athbhrandáil a bhfuil formad mór leis, a mhúsclaíonn mianta, a thugann mothúcháin dhearfacha agus a adhnann iontas agus ionadh.

Taobh Thiar den Dearadh

Pacáiste Preasa

Creidiúintí, baill foirne agus sonraí teicniúla curtha ar fáil ag an dearthóir.

Airíonna Uathúla: Texture Maker, positioned as an expert in food texture design, has redefined its brand strategy and identity to support global expansion. Built on food science and design expertise, the new system reflects our mission to create standout products with clients. Through months of in-depth discussions with external branding teams, it highlights our ability to lead trends, deliver diverse solutions, and craft products that inspire delightful and surprising culinary experiences worldwide.
Clibeanna: Branding, Rebranding, Graphic Design, Visual Identity, Brand Strategy, B2B, Food Science, Manufacturing
Teicneolaíocht Táirgthe: Adobe Creative Suite, Co-create Workshop
Dúshlán Deartha: 1. The main challenge was deeply understanding customer perceptions of our brand, requiring extensive research.
2. Our broad range of products and services made it difficult to craft a clear, unified message.
3. Additionally, aligning varied internal expectations posed a challenge. Through in-depth surveys and collaborative workshops, we bridged these gaps, achieving a cohesive rebranding that resonates with customers and unifies our team’s vision.
Taighde: Our research began with internal interviews led by an agency to understand brand team expectations. We then conducted focus group interviews with end customers to identify preferred visuals and brand messaging, followed by business client surveys for their expectations. Competitor and benchmark analyses, along with strategic workshops involving the agency and brand team, provided key insights. This process aligned our rebranding with client expectations, enhancing our brand’s relevance and appeal.
Inspioráid: This project aims to reposition the brand, showcasing its innovative spirit and resonating with consumers' desire for delightful experiences. The supporting graphics are inspired by food science molecular structures, the iconic imagery of mochi, and the dynamic forms of powders and liquids. Developed through customer surveys, competitor research, and workshops, the design reflects a balance between creativity and science.
Fad an Tionscadail: The project started in June 2024 in Taipei and finished in January 2025 in Taipei, and will be exhibited in iba 2025 in Düsseldorf.
Sreabhadh Oibríochta: This design project aimed to enhance the brand's innovative spirit, making it more visible and relatable to consumers in search of delightful experiences. Inspired by molecular shapes, the appearance of our signature mochi, and the movement of powders and liquids, the design was developed using simple visuals and interactive elements. This approach enables the brand to adapt seamlessly across various media, creating a memorable experience that merges creativity with science, while embodying our slogan, "Let's make wonders happen."
Baill Foirne: Client: Texture Maker Enterprise Co. Ltd./
Branding Agency: Process Taipei
Creidiúintí Íomhá: Food Photography by Oni Lai Photo Studio /
Factory Photography by Lee Juan Show /
Exhibition Design by CHEN-MEI DESIGN