New Fashion of Chinese Elements Póstaer by Chen Gang

New Fashion of Chinese Elements Póstaer by Chen Gang is a highly esteemed winner of the very prestigious 2025 Duais Cré-umha A' Design Award in Dearadh Oidhreachta Cultúrtha Competition Category.

Cré-umhaOidhreacht Chultúrtha· 2025

New Fashion of Chinese Elements Póstaer

by Chen Gang

Client: Hangzhou Arts and Crafts Museum

Duais Cré-umha A' Design Award Winner in Oidhreacht Chultúrtha Category

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Colors

The Design

About New Fashion of Chinese Elements Póstaer

Is sraith póstaer é Faisean Nua Eilimintí Síneacha atá bunaithe ar ealaín agus ceardaíocht thraidisiúnta na Síne. Baineann an dearadh patrúin as éadaí, síoda agus ceirmeacht, agus ansin déantógann agus claochlaíonn sé iad ina ngraificí comhaimseartha. Iompraíonn patrúin thraidisiúnta bríonna ratha agus cuireann siad in iúl mianta ar mhaithe le saol níos fearr. Úsáidtear uirlisí digiteacha dearaidh chun na móitífeanna a atarraingt d'fhéachadóirí comhaimseartha. Tomhaiseann gach póstaer 700 faoi 1000 milliméadar. Is é an aidhm atá leis ná oidhreacht chultúrtha a choinneáil le feiceáil agus patrúin thraidisiúnta cheardaíochta a thabhairt isteach sa saol nua-aimseartha.

The Recognition

About the Duais Cré-umha A' Design Award

Bhuaigh an dearadh New Fashion of Chinese Elements Póstaer Duais Cré-umha A' Design Award, aitheantas an-ghradamach a bhronntar ar dhearaí sármhaithe a mbíonn cruthaitheacht, aireagacht agus géarchúis mar shaintréithe acu. Is déantúsáin ghlic agus chruthaitheacha go suntasach iad buaiteoirí Cré-umha a dhearbhaíonn taithí fhairsing, samhlaíocht agus acmhainneacht a ndearthóirí. Táthar ag súil go mbeidh an dearadh New Fashion of Chinese Elements Póstaer ina rud a bhfuil an-mheas air, a n-ardaítear agus a ghráitear, atá thar a bheith gairmiúil agus nuálach. Ionchorpraíonn an dearadh seo a bhuaigh Duais Cré-umha A' Design Award na cleachtais is fearr san ealaín, san eolaíocht, sa dearadh agus sa teicneolaíocht, agus tá sé sármhaith as a aird ar mhionsonraí. Sásaíonn an dearadh New Fashion of Chinese Elements Póstaer riachtanais go hálainn, bainíonn sé le mianta, cuireann sé draíocht ar mhothúcháin agus tarraingíonn sé fiosracht.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The project extracts traditional patterns from clothing, silk, ceramics, etc., deconstructs and transforms them into modern patterns, giving new vitality to traditional Chinese arts and crafts. Traditional patterns carry auspicious meanings and convey people's blessings for a better life. Through modern design techniques, these elements are revitalized with contemporary charm and integrated into modern life, re-displaying the unique charm of traditional Chinese arts and crafts.
Dimensions & Packaging: 700mm*1000mm
Tags: Traditional arts and crafts, modern design adaptation, cultural heritage, traditional motifs
Production Technology: This project combines traditional crafts with modern technology, and realizes the modern transformation of traditional patterns through digital design and computer-aided manufacturing. In terms of material selection, high-quality silk and environmentally friendly natural fibers are used, combining traditional crafts with mechanized production to ensure the exquisiteness of design details and the consistency of mass production.
Design Challenge: The most challenging part of this design project is how to preserve the essence of traditional culture while effectively transforming it into a design that meets modern aesthetic and functional requirements. The modern transformation of traditional patterns not only requires a balance between cultural heritage and innovative design, but also faces practical issues such as technology, production process and copyright.
Research: This study aims to explore how to combine traditional Chinese arts and crafts with modern design to enhance their application and value in contemporary society. The research methods include literature analysis, traditional pattern extraction and modern design transformation, and visual creation using design software (such as Illustrator and Photoshop). Participants include designers and cultural experts. The results show that the combination of traditional and modern elements can not only preserve cultural heritage, but also enhance the market appeal of products.
Inspiration: The project extracts traditional patterns of clothing, silk and ceramics, deconstructs and transforms them into modern patterns, and gives new vitality to traditional Chinese arts and crafts. Traditional patterns contain auspicious meanings and convey blessings for a better life. Through modern design techniques, these elements are given a contemporary charm and integrated into modern life, re-displaying the unique charm of traditional Chinese arts and crafts.
Project Duration: The project will be jointly initiated by Hangzhou Arts and Crafts Museum and Communication University of Zhejiang in July 2024 and completed in August 2024.

Director：Chen Gang, Fan Xiaolin, Huang Yi, Yang Chao, Lv Ang, Deng Rui,

Design：Chen Zilong, Liu Weilong, Gu Jiayuan, Xiang Hongjin, Fang Jiwei, Guo Yuanxi, Jin Ziyi, Mao Yutin, Ye Lin, Zhang Yiqun
Operation Flow: This design project allows people to experience traditional Chinese craftsmanship in a more intuitive way through the modern transformation of traditional patterns. Users can feel the combination of traditional and modern elements by touching or viewing the design details on the product.
Patents: Hangzhou Arts and Crafts Museum, 2024
Image Credits: Image #1 : Designer Gang Chen & Xiaolin Fan & Chao Yang
Image #2 : Designer Ang Lv & Yi Huang & Rui Deng
Image #3 : Designer Zilong Chen & Weilong Liu & Jiayuan Gu
Image #4 : Designer Hongjin Xiang & Jiwei Fang & Yuanxi Guo
Image #5 : Designer Ziyi Jin & Yutin Mao & Lin Ye &Yiqun Zhang