Threegun Dearadh Pacáistithe by E2W Studio

Threegun Dearadh Pacáistithe by E2W Studio is a highly esteemed winner of the very prestigious 2025 Duais Cré-umha A' Design Award in Dearadh Pacáistíochta Competition Category.

Cré-umhaPacáistíocht· 2025

Threegun Dearadh Pacáistithe

by E2W Studio

Client: E2W Studio

Duais Cré-umha A' Design Award Winner in Pacáistíocht Category

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Verified Award Winner

Verify Award Status for #167210

View at A' Design Award Press Release Award Badge

Colors

The Design

About Threegun Dearadh Pacáistithe

Ó bunaíodh é, tá Threegun tar éis an dath dearg a úsáid go comhsheasmhach, dath atá fréamhaithe go domhain i dtraidisiún na Síne, mar phríomhghné dá chéannacht fhíorúil. Meastar gurb é an lí dhearg ceann de na sócmhainní riachtanacha nach mór a choinneáil laistigh de chóras amhairc an bhranda. Aontaíonn úsáid chórásach na gcóras greille sa phacáistiú an leagan amach. Maidir le cúlra an phacáiste, tá an carachtar Three comhtháite go nua-aimseartha ag an dearadóir sa dearadh patrún. Tá an mótíf seo tar éis a bheith ina phríomhshócmhainn amhairc ag Threegun, agus leanann sé ag imirt ról suntasach ina ndearadh amhairc ina dhiaidh sin.

The Recognition

About the Duais Cré-umha A' Design Award

Bhuaigh an dearadh Threegun Dearadh Pacáistithe Duais Cré-umha A' Design Award, aitheantas an-ghradamach a bhronntar ar dhearaí sármhaithe a mbíonn cruthaitheacht, aireagacht agus géarchúis mar shaintréithe acu. Is déantúsáin ghlic agus chruthaitheacha go suntasach iad buaiteoirí Cré-umha a dhearbhaíonn taithí fhairsing, samhlaíocht agus acmhainneacht a ndearthóirí. Táthar ag súil go mbeidh an dearadh Threegun Dearadh Pacáistithe ina rud a bhfuil an-mheas air, a n-ardaítear agus a ghráitear, atá thar a bheith gairmiúil agus nuálach. Ionchorpraíonn an dearadh seo a bhuaigh Duais Cré-umha A' Design Award na cleachtais is fearr san ealaín, san eolaíocht, sa dearadh agus sa teicneolaíocht, agus tá sé sármhaith as a aird ar mhionsonraí. Sásaíonn an dearadh Threegun Dearadh Pacáistithe riachtanais go hálainn, bainíonn sé le mianta, cuireann sé draíocht ar mhothúcháin agus tarraingíonn sé fiosracht.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: As a Chinese underwear brand established in 1937, Threegun has various products. Consequently, the most challenging aspect of this project lies in distinguishing and unifying these products. Instead of utilizing patterns and icons, designer have opted for the use of Chinese characters. The selected font is Kaiti, which has a strong sense of humanism and aligns perfectly with Threegun's humanistic culture.
Dimensions & Packaging: Width 58mm x Depth 134mm x Height 255mm
Tags: Humanity, Classic elegance, Modern oriental aesthetics, Warmth, Brand identity
Production Technology: In terms of appearance, we have extracted the specifications and names of the products into Chinese characters as the core identification elements of the symbol. The condensed Chinese characters enable consumers to establish recognition of products and make it easier for them to remember the brand.
Design Challenge: It is difficult to see any direct relationship between design and cost in this project, but the sorting and classification system hidden behind the scenes is the key to reducing costs. THREEGUN has developed a wide range of products over 80 years of brand history, with many different specifications under each product line. The design system that clarifies these product lines and specifications is the key to significant cost savings behind the scenes.
Research: In the Chinese market, especially in the underwear category, using Chinese characters as brand identity and functional identity is the first of its kind, especially when we have cleverly integrated them into a cohesive visual language, which is an area that other brands have yet to venture into.
Inspiration: As a time-honored brand in China, Threegun selected Chinese characters to convey warm and humanistic feelings. As a national brand, using Chinese characters is a better way to communicate with consumers and to form brand recognition.
Project Duration: The project was completed in 2024.
Operation Flow: More importantly, it helps the brand review systematically, enabling them to plan their product lines and strategic planning more effectively.
Image Credits: Floating Stop