Airgead Grafaic · 2025
Grovehood Collective Brandáil
- Duais Airgid A' Design Award 2025 in Grafaic
- CLIENT: Cansu Dagbagli Ferreira
- Estimated Number of Design Views: 53,600
- Verification code 35943567FA · Verify this award
Colors
About Grovehood Collective Brandáil
Oibríonn Grovehood Collective i gcomhpháirt le feirmeacha búiticí atá neamhdhíobhálach don chomhshaol chun branda ola ológ fhíor-ógh thrédhearcach a chruthú san Ísiltír. Cothromaíonn an fhéiniúlacht amhairc traidisiún agus nua-aoiseacht, ag cur béime ar bharántúlacht agus inrianaitheacht. Léiríonn lipéad atá inspioráidte ag an seanstíl le sonraí gearrtha saincheaptha agus clóghrafaíocht mhín an cheardaíocht agus taispeánann sé gach sonra faoi bhunús na n-ológ. Tugann siombail na hológa le fithisí ómós do dhíograis na bhfeirmeacha teaghlaigh a gcasann a saol timpeall ar an toradh seo, agus aibhsíonn pailéad dathanna talúnta bunús nádúrtha an táirge, ag cruthú córais phacáistithe comhtháite.
About the Duais Airgid A' Design Award
Bhuaigh an dearadh Grovehood Collective Brandáil Duais Airgid A' Design Award, aitheantas an-ghradamach a bhronntar ar dhearaí ardchaighdeáin, álainn agus drámatach. Is saothair thar a bheith drithleacha agus an-chruthaitheach iad buaiteoirí Airgid a léiríonn saineolas, tallann agus géarchúis shármhaith a ndearthóirí. Táthar ag súil go mbeidh an dearadh Grovehood Collective Brandáil ina shaothar iontach, ina léiriú sampla, thar a bheith gairmiúil agus go domhain nuálach. Is aireagán an-suntasach, ionadmhuirthe é an dearadh seo a bhuaigh Duais Airgid A' Design Award a dhéanann leas do theorainneacha na healaíne, na heolaíochta, an deartha agus na teicneolaíochta agus a chuireann chun cinn iad. Is cruthú é an dearadh Grovehood Collective Brandáil a bhfuil formad mór leis, a mhúsclaíonn mianta, a thugann mothúcháin dhearfacha agus a adhnann iontas agus ionadh.
Press Kit
- Unique Properties
- Grovehood Collective redefines olive oil branding by blending heritage with modern elegance. As the Netherlands' first transparent extra virgin olive oil brand, it sources from family-run, earth-friendly farms. The vintage inspired label, with refined typography, and custom cut design reflects craftsmanship and authenticity. Earthy yet vibrant colors distinguish each variant, while premium packaging invites consumers to explore the rich journey of this high-quality, traceable olive oil.
- Dimensions & Packaging
- 500 ml olive oil labels: 2 front labels (63 x 74 mm) and one back label (69 x 75 mm)
- Tags
- olive oil, gourmet, olive, packaging, label design, custom cut, branding
- Production Technology
- The design thinking method of Diverge and Converge was used. All design was realized digitally as vector based assets with Adobe Creative Suite and then labels were produced by 4 color printing technique.
- Design Challenge
- Due to the bottle shape, the area we could use for the label was restricted, it required to be creative to create the layout while keeping the look appealing.
Another creative challenge was to color match the different materials. The bottle labels are printed on PP while the pouches are printed on a layered plastic material. The color - Research
- A thorough competitor research was done online and offline. During the research phase we concluded that the product quality is superior to almost all of the products available in the market. We decided to go extra mile for the packaging design to reflect this quality. The bottle was chosen from many available options, we went for a special design that looks both unique and premium. Resembling to a wine bottle, the design evokes premium quality. It was sourced from a quality supplier and we decided to use custom cut labels for underlining the uniqueness of the product.
- Inspiration
- The design is inspired by the traditions of olive oil production, where life revolves around the harvest. This idea is captured in the brand symbol: an olive encircled by orbits, representing the families whose world turns around this precious fruit. A fusion of vintage aesthetics and contemporary minimalism enhances the product’s exclusivity. The color palette, drawn from nature, connects the golden hues of olive oil and the rich greens of the trees, capturing the essence of the Mediterranean.
- Project Duration
- Started in October 2024, finished in February 2025
Designed in France, Sold from Netherlands to EU - Operation Flow
- First transparent extra virgin olive oil brand from Netherlands. The high quality olive oil is sourced from earth friendly family farms from different countries of Europe. The brand promise is to bring this high quality extra virgin olive oil that is single state, early harvest, hand picked and pressed the same day olive oil to gourmet audience.
