Restbase Dearadh Lógó agus Aitheantais Chorparáidigh by Sxdesign

Restbase Dearadh Lógó agus Aitheantais Chorparáidigh by Sxdesign is a highly esteemed winner of the very prestigious 2025 Duais Cré-umha A' Design Award in Dearadh Grafach Competition Category.

Cré-umhaGrafaic· 2025

Restbase Dearadh Lógó agus Aitheantais Chorparáidigh

by Sxdesign

Client: RestBase

Duais Cré-umha A' Design Award Winner in Grafaic Category

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Verified Award Winner

Verify Award Status for #169962

View at A' Design Award Press Release Award Badge

Colors

The Design

About Restbase Dearadh Lógó agus Aitheantais Chorparáidigh

Is dearadh lógó agus aitheantais chorparáidigh é Restbase a cruthaíodh do bhranda atá dírithe ar scíth agus athshlánú. Comhcheanglaíonn an marc focal cruthanna litrithe serif agus gan serif le bearna bheartaithe, ag cothromú cobhsaíochta agus sreabhadh. Leathnaíonn an monagram RB, a dhíorthaítear ón mharc focal, isteach i bpatrúin fráma uilleach. Comhcheanglaítear tónaí te oráiste le grianghrafadóireacht aondathach chun fuinneamh agus suaimhneas araon a léiriú. Déantar an priontáil le modhanna ardchaighdeáin ar substráidí in-athchúrsáilte. Léiríonn an t-aitheantas scíth mar chleachtas gníomhach, disciplínithe seachas am neamhghníomhach.

The Recognition

About the Duais Cré-umha A' Design Award

Bhuaigh an dearadh Restbase Dearadh Lógó agus Aitheantais Chorparáidigh Duais Cré-umha A' Design Award, aitheantas an-ghradamach a bhronntar ar dhearaí sármhaithe a mbíonn cruthaitheacht, aireagacht agus géarchúis mar shaintréithe acu. Is déantúsáin ghlic agus chruthaitheacha go suntasach iad buaiteoirí Cré-umha a dhearbhaíonn taithí fhairsing, samhlaíocht agus acmhainneacht a ndearthóirí. Táthar ag súil go mbeidh an dearadh Restbase Dearadh Lógó agus Aitheantais Chorparáidigh ina rud a bhfuil an-mheas air, a n-ardaítear agus a ghráitear, atá thar a bheith gairmiúil agus nuálach. Ionchorpraíonn an dearadh seo a bhuaigh Duais Cré-umha A' Design Award na cleachtais is fearr san ealaín, san eolaíocht, sa dearadh agus sa teicneolaíocht, agus tá sé sármhaith as a aird ar mhionsonraí. Sásaíonn an dearadh Restbase Dearadh Lógó agus Aitheantais Chorparáidigh riachtanais go hálainn, bainíonn sé le mianta, cuireann sé draíocht ar mhothúcháin agus tarraingíonn sé fiosracht.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: RestBase's identity system redefines rest through a hybrid visual language. The wordmark logo blends serif/sans-serif hybrid typography with the deliberate gap, balancing stability and fluidity to visualize intentional rest. The RB monogram from Logo emerges as a bold visual hammer, dynamically extending into angular framing patterns, synergizing with energizing comforting orange and monochrome photography to assert the core philosophy: disciplined rest fuels peak energetic performance.
Dimensions & Packaging: Primary logo: 6mm minimum height for print. Others can be printed or displayed in various size.
Tags: Rest, Brand Identity, Corporation Identity, RestBase, Visual Identity
Production Technology: Production utilizes sustainable materials, ensuring each physical embodiment of the brand is eco-friendly. The precise execution involves high-quality print technology on recyclable substrates, reflecting the brand’s commitment to environmental responsibility.
Design Challenge: The core challenge was redefining rest as an active strategy – a novel concept requiring visual departure from traditional "tranquility" motifs. Balancing "action" and "rest" demanded avoiding passive aesthetics like muted tones, instead using warm vitality to express intentional recovery. The solution emerged through the logo's hybrid typography (bridging structure/motion) and VI elements like dynamic orange gradients, collectively framing rest as disciplined preparation for excellence.
Research: Meta-analysis neuroscience studies and consumer surveys with 240 participants revealed strategic rest intervals significantly enhance cognitive performance. Color perception tests identified orange as optimal for balancing energy and comfort. Typography studies led to a hybrid serif-sans wordmark with intentional gaps, visually encoding active recovery principles. These findings informed RestBase's evidence-based design system that repositions rest as measurable productivity accelerator.
Inspiration: The brand philosophy "disciplined rest fuels peak performance" became the creative catalyst. The logo embodies this through structural rigor in letterforms contrasting with fluid negative space. The intentional gap acts as a visual manifesto – rejecting passive downtime in favor of strategic recalibration. Warm orange radiates energized comfort, while monochrome photography conveys meditative stillness. Each element systematically rebrands rest from passive state to strategic investment.
Project Duration: The project started in April 2024 in Beijing and finished in November 2024 in Beijing.
Operation Flow: RestBase operates as a science-driven brand helping individuals achieve peak performance through proactive rest. It delivers rest-related knowledge, methods, and designed products, providing users with scientific recovery solutions. This design helps users intuitively recognize RestBase's expertise, transforming rest from passive downtime into an actively optimized discipline essential for sustained excellence.
Patents: sxdesign
Team Members: Chen Xu, Huang Hao, Dr. Zhang Rong, Liu Beibei, Hao Qian, Wu Fangbo, Li Shulong, Li Jiaxu, Zhang Mingjie, Gao Jingyan, Dr. Wang Lijing, Tian Jianing
Image Credits: sxdesign