Powerbuilding Féiniúlacht Bhranda by Anton Bukoros

Powerbuilding Féiniúlacht Bhranda by Anton Bukoros is a highly esteemed winner of the very prestigious 2025 Duais Cré-umha A' Design Award in Dearadh Grafach Competition Category.

Cré-umhaGrafaic· 2025

Powerbuilding Féiniúlacht Bhranda

by Anton Bukoros

Duais Cré-umha A' Design Award Winner in Grafaic Category

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Verified Award Winner
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View at A' Design Award Press Release Award Badge

Colors

The Design

About Powerbuilding Féiniúlacht Bhranda

Is tionscadal aclaíochta é PowerBuilding ó Nua-Eabhrac a chomhcheanglaíonn eolaíocht agus traenáil. Tá an córas amhairc bunaithe ar ghnéithe grafacha: seasann ciorcail do chothú, siombalóidh siogsagaí sláinte, agus seasann línte díreacha do neart. Cumaiscíonn an dearadh dhá chlófhoirm: cló aonspásach teicneolaíoch agus grótéisc throm, a léiríonn cumhacht. Tá an pailéad dathanna bunaithe ar ghrádán ó dhearg go gorm, rud a chabhraíonn leis an mbranda seasamh amach ó réitigh choitianta i dtionscal aclaíochta S.A.M. Is éard atá sa toradh ná féiniúlacht fhísiúil chomhtháite, atá inscálaithe ar fud na meán digiteach agus clóite.

The Recognition

About the Duais Cré-umha A' Design Award

Bhuaigh an dearadh Powerbuilding Féiniúlacht Bhranda Duais Cré-umha A' Design Award, aitheantas an-ghradamach a bhronntar ar dhearaí sármhaithe a mbíonn cruthaitheacht, aireagacht agus géarchúis mar shaintréithe acu. Is déantúsáin ghlic agus chruthaitheacha go suntasach iad buaiteoirí Cré-umha a dhearbhaíonn taithí fhairsing, samhlaíocht agus acmhainneacht a ndearthóirí. Táthar ag súil go mbeidh an dearadh Powerbuilding Féiniúlacht Bhranda ina rud a bhfuil an-mheas air, a n-ardaítear agus a ghráitear, atá thar a bheith gairmiúil agus nuálach. Ionchorpraíonn an dearadh seo a bhuaigh Duais Cré-umha A' Design Award na cleachtais is fearr san ealaín, san eolaíocht, sa dearadh agus sa teicneolaíocht, agus tá sé sármhaith as a aird ar mhionsonraí. Sásaíonn an dearadh Powerbuilding Féiniúlacht Bhranda riachtanais go hálainn, bainíonn sé le mianta, cuireann sé draíocht ar mhothúcháin agus tarraingíonn sé fiosracht.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: PowerBuilding is a fitness project based in New York, with a mission to integrate science and strength training. It includes a physical gym space, a mobile application, personal trainers, and more. The core focus lies in tracking workouts, health status, and nutrition using data-driven methods to provide personalized recommendations.

As a result, the visual identity emphasizes graphics that represent these three pillars: circles symbolize nutrition, zigzag lines reflect health, and straight lines stand for strength training. Two contrasting typefaces were combined — a bold, extended grotesque to convey power and stability, and a monospaced, tech-inspired font to highlight the scientific approach. The client insisted on using red and blue colors; however, these were already widely used across the U.S. fitness market. The proposed solution was to apply a gradient — a graphic technique that distinguishes PowerBuilding from its competitors. The outcome is a cohesive digital and brand identity.
Tags: Identity, Logo, Sport, Brand Identity
Production Technology: Digital printing
Design Challenge: A thorough analysis was conducted during the development of the project, including market and competitor research. In-depth interviews were held with representatives of the target audience to explore their needs, pain points, and challenges. This process helped shape a cohesive and relevant visual identity, along with compelling copy for effective communication.
Research: During the project, research was conducted on the client’s business, its market, competitors, and target audience. The goal was to identify unique characteristics that could serve as the foundation for building a recognizable brand identity. The research included desk research and interviews. Participants included business owners and respondents (potential users of the business). The results revealed insights and pain points of athletes, which formed the basis for the brand messaging and communication design. The visual identity was also developed based on these findings.
Inspiration: PowerBuilding was inspired by a scientific, data-driven approach to training that combines research with athletic performance. Its visual identity is grounded in laboratory aesthetics, symbolizing experimentation and precision. Inspiration was drawn from technological interfaces, superhero films, and space exploration to make the project both functional and engaging.
Project Duration: This project began in November 2020 and was completed in January 2021. The work was carried out in Kyiv, Ukraine. The customer was located in New York, USA.
Operation Flow: My project is a brand identity. It provides direct value both to the business owner and the company’s clients.
For the business, it helps communicate meaning and key messages, attract attention, and stand out from competitors.
For users, the brand identity ensures clear and high-quality delivery of relevant and important information.
Team Members: Anton Bukoros
Image Credits: Image #1: Photographer Lorenzo Fattò Offidani (Unsplash Free to use), Variations, 2020. ]
Image #2, It is free to use mock up (photorealistic graphic design)
Image #3, It is free to use mock up (photorealistic graphic design)
Image #4: Photographer Anton Bukoros
Image #5: Photographer Anton Bukoros