Hot Wheels Monster Truck RC Cianrialtán Bréagáin by Adam Miller - Hot Wheels RC Design Team is a highly esteemed winner of the very prestigious 2025 Duais Airgid A' Design Award in Dearadh Bréagán Competition Category.
AirgeadBréagán· 2025
Hot Wheels Monster Truck RC Cianrialtán Bréagáin
by Adam Miller - Hot Wheels RC Design Team
Client: Mattel Inc.
Duais Airgid A' Design Award Winner in Bréagán Category
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- Verified Award Winner
- Verify Award Status for #170982
The Design
About Hot Wheels Monster Truck RC Cianrialtán Bréagáin
Is cianrialtán le haghaidh feithiclí bréagáin é Hot Wheels Monster Truck RC. Rinneadh an rialtán do lucht leanúna reatha na súgartha raidiórialaithe agus d'úsáideoirí a bhfuil réimse riachtanas soghluaisteachta agus deaslámhachta acu. Cnaipe mór aonair a ghníomhachtaíonn an ghné cleasaíochta. Tá na rialtáin treo mór agus marcáilte le saigheada soiléire. Is féidir an rialtán a choinneáil sa lámh, é a cheangal le hiall, nó é a chur i gcoinne dromchla chothroim. Lean an fhorbairt modhanna deartha atá dírithe ar an duine, agallaimh le saineolaithe agus tástáil arís agus arís eile le leanaí.
The Recognition
About the Duais Airgid A' Design Award
Bhuaigh an dearadh Hot Wheels Monster Truck RC Cianrialtán Bréagáin Duais Airgid A' Design Award, aitheantas an-ghradamach a bhronntar ar dhearaí ardchaighdeáin, álainn agus drámatach. Is saothair thar a bheith drithleacha agus an-chruthaitheach iad buaiteoirí Airgid a léiríonn saineolas, tallann agus géarchúis shármhaith a ndearthóirí. Táthar ag súil go mbeidh an dearadh Hot Wheels Monster Truck RC Cianrialtán Bréagáin ina shaothar iontach, ina léiriú sampla, thar a bheith gairmiúil agus go domhain nuálach. Is aireagán an-suntasach, ionadmhuirthe é an dearadh seo a bhuaigh Duais Airgid A' Design Award a dhéanann leas do theorainneacha na healaíne, na heolaíochta, an deartha agus na teicneolaíochta agus a chuireann chun cinn iad. Is cruthú é an dearadh Hot Wheels Monster Truck RC Cianrialtán Bréagáin a bhfuil formad mór leis, a mhúsclaíonn mianta, a thugann mothúcháin dhearfacha agus a adhnann iontas agus ionadh.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The new Hot Wheels Monster Truck RC Controller delivers the excitement of RC play to core fans, yet is inclusive of new users who may have a variety of unique mobility and dexterity needs.
- Dimensions & Packaging
- 95mm x 42mm x 68mm (measured from the controller battery door to the thumbsticks).
The vehicle dimensions that will work with this controller vary, but will be included with models ~ 350mm long x 200mm wide x 200mm tall. - Tags
- accessibility, inclusivity, play, design, inclusive design, user centered design, human centered design, special needs, empower, fun
- Production Technology
- Human Centered Design methodologies were employed to put Hot Wheels RC’s target users at the center of the design work. Extensive user-testing, idea iteration and additional validation practices were followed to ensure exciting RC play can be delivered to both existing audiences and users with special needs.
- Design Challenge
- The challenge was to deliver exciting RC play that is easy and fun for all abilities. This meant maintaining fun and intuitive RC controls for existing Hot Wheels RC audiences while expanding usability to fans with a variety of mobility and dexterity needs. Understanding that not everyone plays the same way presents the challenge of identifying core barriers to play that exist for a wide range of users, and addressing them all inclusively. Challenge Accepted.
- Research
- The Accessible Play Challenge was launched across Mattel Design teams and was judged by Design leadership. Winning concepts, like the HW Monster Truck RC Controller, then entered into a Design Sprint phase, which required divergent brainstorming, interviews with subject matter experts, (in this case, special needs educators), and iterative testing with children with a variety of mobility and dexterity needs to refine and validate the design.
- Inspiration
- Mattel is celebrating its 80th Anniversary as the world’s most trusted toy and entertainment company, home to the world's biggest brands, like Hot Wheels, Barbie, Uno, and more. Mattel is driven to create innovative products and experiences that inspire fans, entertain audiences, and develop children through play. Understanding that not everyone plays the same way, Hot Wheels design and development teams have embarked on a mission to reimagine existing toys with inclusivity at the core, so the company can deliver on its purpose: empowering generations to explore the wonder of childhood and reach their full potential, for all.
- Project Duration
- The project started in 2023 as an accessible toy design challenge. As a finalist in that challenge, the Accessible RC Controller concept then entered a robust design sprint and user testing phase to challenge assumptions, unlock innovation, and deliver play for ALL. The finished product will launch Fall 2025.
- Operation Flow
- The inclusive Hot Wheels Monster Truck RC controller was designed to increase access to the joy of RC play to users with special needs. The stunt feature can be activated by pushing a single large button, the directional controls are large and with clearly indicated directional arrows. The controller can be attached by a lanyard and operated in hand, or placed against a flat surface, allowing for greater play accessibility.
- Team Members
- Hot Wheels RC Design Team
Gerry Cody
Adam Miller
Sam Tsui
Melissa Scanlan
Amanda Verzini - Image Credits
- Image #1: Photographer Adam Miller, Hero Shot, 2025. Image #2: Photographer Adam Miller, Activation Shot, 2025. Image #3: Photographer Adam Miller, Supplemental Shot, 2025.
Video credits: Videographer Adam Miller, Accessible Controller, 2025.
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