Ghaffari Both Taispeántais by Mohammad Hakiminia

Ghaffari Both Taispeántais by Mohammad Hakiminia is a highly esteemed winner of the very prestigious 2025 Duais Airgid A' Design Award in Dearadh Aonach Trádála Competition Category.

AirgeadAonach Trádála· 2025

Ghaffari Both Taispeántais

by Mohammad Hakiminia

Client: Ghaffari Chemical Industries Corp.

Duais Airgid A' Design Award Winner in Aonach Trádála Category

19,215

Verified Award Winner

Verify Award Status for #171011

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Ghaffari Both Taispeántais

Is both taispeántais é Ghaffari a dearadh do chomhlacht tionscail cheimiceán. Clúdaíonn an both 400 méadar cearnach i Halla 6 d'Ionad Taispeántais Idirnáisiúnta Tehran. Tá balla mór teilifíse suite feadh phríomh-ais an tsuímh agus cuireann sé ábhar éagsúil branda i láthair. Tá an scáileán cuasaithe, rud a shainmhíníonn as an nua an teorainn idir an both agus an conair phoiblí agus a chruthaíonn limistéar trasdultach cosúil le stáitse. Feidhmíonn an chuid eile den ais mar phríomhbhealach isteach. Tá spás stiúideo sa bhoth freisin le haghaidh léirithe táirgí, limistéar agallaimh agus láthair ghrianghrafadóireachta.

The Recognition

About the Duais Airgid A' Design Award

Bhuaigh an dearadh Ghaffari Both Taispeántais Duais Airgid A' Design Award, aitheantas an-ghradamach a bhronntar ar dhearaí ardchaighdeáin, álainn agus drámatach. Is saothair thar a bheith drithleacha agus an-chruthaitheach iad buaiteoirí Airgid a léiríonn saineolas, tallann agus géarchúis shármhaith a ndearthóirí. Táthar ag súil go mbeidh an dearadh Ghaffari Both Taispeántais ina shaothar iontach, ina léiriú sampla, thar a bheith gairmiúil agus go domhain nuálach. Is aireagán an-suntasach, ionadmhuirthe é an dearadh seo a bhuaigh Duais Airgid A' Design Award a dhéanann leas do theorainneacha na healaíne, na heolaíochta, an deartha agus na teicneolaíochta agus a chuireann chun cinn iad. Is cruthú é an dearadh Ghaffari Both Taispeántais a bhfuil formad mór leis, a mhúsclaíonn mianta, a thugann mothúcháin dhearfacha agus a adhnann iontas agus ionadh.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: By recessing the TV wall, the boundary between the booth and the public corridor was redefined, creating a stage-like area that acted as a transitional space. This strategic move also ensured that the remaining portion of the primary axis functioned as the primary entrance to the booth.
Dimensions & Packaging: The exhibition booth for Ghafari Chemical Industries was a 400-square-meter project located in Hall 6 of the Tehran International Exhibition Center
Tags: Ghaffari, Exhibition, Design, Architecture
Production Technology: The core idea of the project was to place a large TV wall along the primary axis of the site. This screen serves as a dynamic visual element for presenting the brand’s diverse content.
Design Challenge: The main design challenge is how to create a space that not only meets the functional requirements of an exhibition booth but also incorporates the spatial qualities of an inviting environment for two distinct audience groups—sometimes with conflicting needs—within a unified and cohesive design
Research: • A studio-like space for product testing and new product demonstrations
• An area for interviews
• A designated spot for photo opportunities and brand engagement
Inspiration: The primary design challenge was to create a space that could simultaneously attract general visitors and high-profile clients.
Project Duration: The project started in January 2025 in Tehran and finished in January 2025 in Tehran, and was exhibited in Tehran International Exhibition in January 2025.
Operation Flow: On its sixtieth anniversary, Ghafari chemical industries underwent a significant transformation, including rebranding, revamping its visual identity and packaging, and launching new products, all of which needed to be highlighted at the exhibition.
Patents: -
Image Credits: -