Te Po And Te Ao Marama Eagrán Speisialta 21 le Kyra Clarke

Is buaiteoir an-mheasúil den ghradam fíor-ardghradamach 2025 Duais Airgid A' Design Award sa Chatagóir Comórtais Dearadh Clóite é an dearadh Te Po And Te Ao Marama Eagrán Speisialta 21 le Kyra Clarke.

AirgeadCló· 2025

Te Po And Te Ao Marama Eagrán Speisialta 21

le Kyra Clarke

Buaiteoir an ghradaim Duais Airgid A' Design Award sa Chatagóir Cló

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Buaiteoir Gradaim Fíoraithe

Fíoraigh Stádas Gradaim do #171358

Tabhair Cuairt ar an Suíomh Féach ag A' Design Award Preasráiteas Suaitheantas Gradaim

Dathanna

An Dearadh

Maidir le Te Po And Te Ao Marama Eagrán Speisialta 21

Tá Threaded Eag.21 bunaithe go coincheapúil ar dhearcadh Te Ao Māori le creataí cultúrtha agus comhoibríocha a chloíonn le tikanga Māori (cleachtais dúchasacha Māori) agus Matauranga Māori Kawa (eolas agus prótacal Māori). Tá struchtúr agus córas nascleanúna Threaded Eag. 21 bunaithe ar an amhrán Waiata Ko te Pu agus comhtháthaíonn sé leideanna deartha físeacha, méadaithe agus fuaime chun an scéal tosaigh ilshraitheach a chur in iúl.

An Aitheantas

Maidir leis an Duais Airgid A' Design Award

Bhuaigh an dearadh Te Po And Te Ao Marama Eagrán Speisialta 21 Duais Airgid A' Design Award, aitheantas an-ghradamach a bhronntar ar dhearaí ardchaighdeáin, álainn agus drámatach. Is saothair thar a bheith drithleacha agus an-chruthaitheach iad buaiteoirí Airgid a léiríonn saineolas, tallann agus géarchúis shármhaith a ndearthóirí. Táthar ag súil go mbeidh an dearadh Te Po And Te Ao Marama Eagrán Speisialta 21 ina shaothar iontach, ina léiriú sampla, thar a bheith gairmiúil agus go domhain nuálach. Is aireagán an-suntasach, ionadmhuirthe é an dearadh seo a bhuaigh Duais Airgid A' Design Award a dhéanann leas do theorainneacha na healaíne, na heolaíochta, an deartha agus na teicneolaíochta agus a chuireann chun cinn iad. Is cruthú é an dearadh Te Po And Te Ao Marama Eagrán Speisialta 21 a bhfuil formad mór leis, a mhúsclaíonn mianta, a thugann mothúcháin dhearfacha agus a adhnann iontas agus ionadh.

Taobh Thiar den Dearadh

Pacáiste Preasa

Creidiúintí, baill foirne agus sonraí teicniúla curtha ar fáil ag an dearthóir.

Airíonna Uathúla: Threaded Ed.21 is conceptually underpinned by a Te Ao Maori viewpoint with cultural and collaborative frameworks that adhere to tikanga Maori (Maori customary practices) and matauranga Maori kawa (Maori knowledge and protocol).
The structure and navigational system of Threaded Ed. 21 is based on the waiata (song) ‘Ko te Pu’ and incorporates visual, augmented, and sonic design queues to communicate the multi-layered beginning story.
Visual motif and colour are signifiers for the metamorphosis of time and space, of the realm of Te Kore (darkness) – which operates as the Z-fold cover and binds Te Po (the night realms) and Te Ao Marama (coming into the light), connecting them metaphorically and physically.
Toisí & Pacáistiú: Size: 210mm (w) x 270mm (h) x 20mm (d)
150 page publication

Embellishments
Z-Fold Cover: Foil, PMS 876
Cover: PMS 640, PMS 376
Section 1: PMS 640, PMS 376

Paper Stock
Z-Fold Cover: Sirio Color Range 350gsm (x7 different colours)
Cover: Freelife Cento Extra White 350gsm
Section 1: Arena White Rough 140gsm
Section 2: Arena Natural Smooth 140gsm
Section 3: Arena Natural Bulk 140gsm
Section 4: Arena White Smooth 140gsm
Section 5: Arena Natural Rough 140gsm
Clibeanna: Te Ao Maori, Publication, Augmented Reality
Teicneolaíocht Táirgthe: Sonic artistry and augmented reality animated vignettes activate motifs, to incorporate the breath of life into the printed page. Combining the visual and linguistic, the spatial and temporal, sound, and virtual reality to graphically symbolize: the realm between being and non-being.
Dúshlán Deartha: The special issue Threaded Edition 21 Te Po and Te Ao Marama was conceived thematically, graphically, and structurally in acknowledgment of Te Ao Maori (Maori world view) and its contemporary applications in publication design. Visual and textual signifiers, coupled with AR sonic experiences – through moving image and oral resonance were used to synthetize, communicate and disseminate specific Māori cultural and spiritual concepts. Each interview showcased in Threaded magazine is strongly premised on the notion of speculation and reflection, examining unique methods that arise from personal and collaborative meaning-making processes through the sharing of criticalities about practice. Threaded magazine is a practitioner-focused international design publication, published in Aotearoa New Zealand.
Taighde: A fundamental part of Threaded magazine’s methodology is underpinned by Kaupapa Maori values, principles and philosophies. It’s a holistic approach that considers synergies and ways of working that draw from ontological and epistemological positions. Guidance from elders, and Maori and non-Maori partnerships aim to disseminate local and international profiles, and give perspectives on practice and promote a convergence of cultures and discourse.
Inspioráid: Initial thematic concepts grew out of responses to the physical, emotional and spiritual impacts of Covid-19. Invited practitioners were asked to respond and reflect on how they creatively navigated and overcame the challenges of social separation and cultural disconnection.
In response to this, we visually linked ideas of connection (through Te Ao Marama (light)) and utilised Te Po (the night realms) to celebrate the growth and development that came from periods of isolation and reflection.
Fad an Tionscadail: Project started: January 10 2021
Project completed/launched in Auckland / New Zealand: May 25 2022
Sreabhadh Oibríochta: QR codes embedded throughout the publication unlock visual and sonic artistry, bringing its motifs to life through augmented reality. This seamlessly adds an immersive layer of engagement and depth to the printed experience.
Baill Foirne: Design Director: Kyra Clarke
Creative Director: Fiona Grieve
Associate Editors: George Hajian and David Conventon
Guest Contributors:
Ataria Gibbons
Karyn Gibbons
Tepora Kauwhata
Kawiti Waetford
Jesse Waetford
Guest Sound Artist: Maree Sheehan
Guest Illustrator/ AR Designer: Tatiana Tavares
Guest Photographer: Marcos Steagall
Research Assistant: Aakifa Chida
Featured Designers:
ĀKAU, Aotearoa
Alexis Neal, Aotearoa
Alistair McCready, Aotearoa
Curative, Aotearoa
Derek Yates, UK
Henrik Drescher, USA
James Goggin, Aotearoa
Jeremy Tankard, UK
Katie Kerr, Aotearoa
Michael Worthington, USA
Naïma Ben Ayed, UK
Shivani Parasnis, USA
Studio FM Milano, Italy
Tatiana Tavares, Aotearoa
The Panty Bag Collective, Aotearoa
Wing Yee Wu, USA