Tels Cargo Aitheantas Branda by Nargiza Usmanova

Tels Cargo Aitheantas Branda by Nargiza Usmanova is a highly esteemed winner of the very prestigious 2025 Duais Iarainn A' Design Award in Dearadh Fógraíochta Competition Category.

IarannFógraíocht· 2025

Tels Cargo Aitheantas Branda

by Nargiza Usmanova

Client: TELS Cargo

Duais Iarainn A' Design Award Winner in Fógraíocht Category

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Colors

The Design

About Tels Cargo Aitheantas Branda

Is aitheantas branda é Tels Cargo a cruthaíodh do chuideachta iompair Eorpach atá dírithe ar lasta gluaisteán. Coinníonn an lógó an clófhoirm bhunaidh, an pailéad dathanna agus an tsiombail phailléid cúig stríoc, ionas go gcoinnítear an t-aitheantas inaitheanta. Léiríonn eilimint chiorclach an ghrian agus an solas. Tá na litreacha G agus O san fhocal Cargo ceangailte le chéile chun gluaiseacht a chur in iúl. Cuirtear an t-aitheantas i bhfeidhm ar dhearaí trucailí, féilirí balla, earraí oifige, cártaí beannachta, buidéil uisce, málaí, cloig bhalla, seastáin taispeántais agus bronntanais. Tacaíonn pailéad liath agus oráiste le cuma nua-aimseartha agus ghairmiúil.

The Recognition

About the Duais Iarainn A' Design Award

Bhuaigh an dearadh Tels Cargo Aitheantas Branda Duais Iarainn A' Design Award, aitheantas gradamach a bhronntar ar dhea-dhearaí a chomhlíonann na riachtanais ghairmiúla agus thionsclaíocha a bhíonn á n-éileamh ó chruthuithe a ndearnadh go maith iad. Léiríonn buaiteoirí Iarainn scil mhór, speisialtóireacht ard, tuiscint saineolaí agus cumas cruthaitheach a gcruthaitheoirí. Táthar ag súil go mbeidh an dearadh Tels Cargo Aitheantas Branda ina chruthú a bhfuil an-mheas air, a n-ardaítear agus a ghráitear atá praiticiúil agus nuálach. Comhtháthaíonn an dearadh seo a bhuaigh Duais Iarainn A' Design Award na cleachtais is fearr sa tionscal agus tá saintréithe teicniúla inniúla aige nasctha le heolas agus le tallann. Tá meas ar an dearadh Tels Cargo Aitheantas Branda as a dhúthracht agus dearadh é chun feabhsuithe cáilíochta beatha a sholáthar a chabhraíonn leis an domhan a dhéanamh ina áit níos fearr.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: TELS Cargo is a well-established brand in the European transportation market, clearly focusing on automotive cargo transportation. Our team led the brand identity transformation, starting with the logo redesign, ensuring continuity while reinforcing the company’s new direction. Beyond the logo, we developed a comprehensive brand identity, including truck decals, promotional materials, and an exhibition stand design, creating a cohesive and powerful visual presence.
Dimensions & Packaging: The following products were created: logos and identities, truck designs, wall calendars, office supplies, greeting cards with envelopes, water bottles, stand designs, bags, wall clocks, as well as gifts and souvenirs.
Tags: Branding, Identity, Graphic design, Logo design, Visual design
Production Technology: All advertising product layouts are created using graphic design software.
Design Challenge: The hardest part of this design activity was integrating the TELS Group's historical brand legacy with TELS Cargo's new strategic direction. This process faced creative challenges such as balancing tradition with innovation. Internally, the historical significance and social identity of the brand were pivotal, while externally, legal constraints, production capabilities, tech advancements, and access to information posed additional hurdles.
Research: A dynamic, modern visual style was crafted for TELS Cargo, reflecting professionalism and forward thinking. Conceptual imagery with a tech-inspired touch emphasized innovation and movement in transportation. A gray and bold orange palette reinforced the brand's identity, with orange symbolizing sun, light, and optimism. The design balanced energy, confidence, and a sleek, stylish aesthetic.
Inspiration: The inspiration for the new company logo retains key elements of the TELS brand – its typography, colour palette, and signature five-stripe graphic symbolizing a pallet (a skid) – to ensure continuity and recognition. To reflect dynamism and harmony, we introduced a circular element representing the sun and light. A unique touch is the seamless connection between 'G' and 'O' in Cargo, subtly reinforcing movement, as 'GO' signifies motion and progress.
Project Duration: The project began at the start of 2022 and was completed by the end of 2023 in Toronto.
Operation Flow: All advertising products were developed to enhance the company’s image and build customer trust, while also fulfilling the company’s daily office and communication needs.
Patents: Copyrights belong to Nargiza Usmanova, 2024 and NUMZ Graphics.
Image Credits: Image #N1 : Photographer Maxim Zinchuk
Image #N2 : Photographer Maxim Zinchuk
Image #N3 : Photographer Maxim Zinchuk
Image #N4 : Photographer Maxim Zinchuk
Image #N5 : Photographer Maxim Zinchuk