Unheardible Brandáil Comórtais Ceoil le Bloom GmbH Nürnberg

Is buaiteoir an-mheasúil den ghradam fíor-ardghradamach 2026 Duais Airgid A' Design Award sa Chatagóir Comórtais Dearadh Fógraíochta é an dearadh Unheardible Brandáil Comórtais Ceoil le Bloom GmbH Nürnberg.

AirgeadFógraíocht· 2026

Unheardible Brandáil Comórtais Ceoil

le Bloom GmbH Nürnberg

Cliant: D-Bue Wettbewerb

Buaiteoir an ghradaim Duais Airgid A' Design Award sa Chatagóir Fógraíocht

21,575

Buaiteoir Gradaim Fíoraithe

Fíoraigh Stádas Gradaim do #173864

Tabhair Cuairt ar an Suíomh Féach ag A' Design Award Preasráiteas Suaitheantas Gradaim

Dathanna

An Dearadh

Maidir le Unheardible Brandáil Comórtais Ceoil

Is cineál speisialta comórtais cheoil é D-bue: gach dhá bhliain, cuireann mic léinn roghnaithe ó acadaimh cheoil na Gearmáine a smaointe ealaíonta indibhidiúla i láthair i sraith ceolchoirmeacha. D'fhorbair Bloom coincheap cumarsáide saincheaptha don fhormáid speisialta seo. Tá an fócas ar dhealbh fuaime dhinimiciúil a cruthaíodh ó léirshamhlú fuaime 3D. Glacann sí cluas an duine mar phointe tosaigh agus múnlaíonn sí í féin de réir an lógó fuaime a forbraíodh don chomórtas mar shiombail den turgnamhach, den rud nár chualathas riamh. Comhlánaíonn an nuafhocal Unheardible an ghné amhairc agus cinntíonn sé infheictheacht agus so-aitheanta.

An Aitheantas

Maidir leis an Duais Airgid A' Design Award

Bhuaigh an dearadh Unheardible Brandáil Comórtais Ceoil Duais Airgid A' Design Award, aitheantas an-ghradamach a bhronntar ar dhearaí ardchaighdeáin, álainn agus drámatach. Is saothair thar a bheith drithleacha agus an-chruthaitheach iad buaiteoirí Airgid a léiríonn saineolas, tallann agus géarchúis shármhaith a ndearthóirí. Táthar ag súil go mbeidh an dearadh Unheardible Brandáil Comórtais Ceoil ina shaothar iontach, ina léiriú sampla, thar a bheith gairmiúil agus go domhain nuálach. Is aireagán an-suntasach, ionadmhuirthe é an dearadh seo a bhuaigh Duais Airgid A' Design Award a dhéanann leas do theorainneacha na healaíne, na heolaíochta, an deartha agus na teicneolaíochta agus a chuireann chun cinn iad. Is cruthú é an dearadh Unheardible Brandáil Comórtais Ceoil a bhfuil formad mór leis, a mhúsclaíonn mianta, a thugann mothúcháin dhearfacha agus a adhnann iontas agus ionadh.

Taobh Thiar den Dearadh

Pacáiste Preasa

Creidiúintí, baill foirne agus sonraí teicniúla curtha ar fáil ag an dearthóir.

Airíonna Uathúla: D-bue is a music competition of the future: every two years, selected students from German music academies present their artistic visions in concerts.Bloom developed a pioneering communication concept. Central to the design is a dynamic sound sculpture, created using 3D sound visualization. Originating from the human ear and shaped by a custom sound logo, it symbolizes the unheard. The neologism - Unheardible - complements the key visual, ensuring strong visibility and recognition across all media.
Toisí & Pacáistiú: 3D animations for website, digital media and social media, campaign motif for digital campaign, OoH media, and advertisements in event magazines. Publications in the form of an event magazine and program booklets for the individual events. Posts and digital ads in the run-up to and aftermath of the competition, participants, jury and concerts.
Clibeanna: 3D sound visualization, Audio-synced animation, Sound sculpture, Visual identity, Music competition, Event communication, integrated communication concept, Out-of-home advertising, Social media campaign
Teicneolaíocht Táirgthe: The central key visual is an audio-synced animation based on a specially developed sound logo. In 3D software, the model of a human ear was modeled along this sound data as a dynamic sculpture. The final teaser animation was then created in specialized animation software. In this way, the acoustic experience was precisely translated into a visual form.
Dúshlán Deartha: The biggest challenge was to do justice to the creative force and stylistic diversity of the participants with just one key visual and a holistic communication framework. This one image had to convey the visionary, the unheard of of the competition, communicate at eye level - and at the same time act as an identity-forming umbrella both internally and externally and arouse the interest of the public.
Inspioráid: The aim was to make D-bue visible and audible to the public and participants alike as an innovative music competition in order to generate attention, boost ticket sales and visualize the cultural claim. Bloom developed a communication concept based on the event's sound logo and translated it into a striking visual. The ear as a dynamic sound sculpture communicates the core promise: an unheard musical experience. The result is a clear and unmistakable visual language that reflects the diversity and creative energy.
Fad an Tionscadail: From February 2024, the D-bue communication concept became visible step by step: venues, organizing team and jury were presented, followed in March by the ensembles with their visionary projects. Interviews and background reports made the anticipation tangible. From the end of March: ticket sales and insights into the contributions. In May, the campaign reached the public space. From May 28 to June 1, the concerts could then be experienced live - digitally accompanied until the award ceremony.
Sreabhadh Oibríochta: The communication concept makes the competition visible, accompanies it for months, provides information, arouses curiosity and increases anticipation. It brings audiences and artists together online, in public spaces and on site. It explains the process, introduces participants, provides orientation at the concerts and gives the competition a strong, recognizable face - from the kick-off to the award ceremony.
Baill Foirne: Project Manager Client: Phillip Gaiser
In House Design Client: Melissa Porzner
Senior Project Manger: Eva-Maria Engelbrecht
Project Manager: Bruna Soares
Junior Account Manager: Lilly Molau
Creativ Director: Stefan Maier-Wimmer
Senior Art Director: Sebastian Hudl
3D Animation & Grafic Design: Jana Himmel
Animation & Grafic Design: Nico Boike
Dtp: Elisa Jones
Text: Benjamin Jungert