94Hilook Dearadh Aitheantais Chorparáidigh by Eason Liu and Elvis Ku

94Hilook Dearadh Aitheantais Chorparáidigh by Eason Liu and Elvis Ku is a highly esteemed winner of the very prestigious 2026 Duais Cré-umha A' Design Award in Dearadh Grafach Competition Category.

Cré-umhaGrafaic· 2026

94Hilook Dearadh Aitheantais Chorparáidigh

by Eason Liu and Elvis Ku

Client: DaDao International Brand Research & Design Institute

Duais Cré-umha A' Design Award Winner in Grafaic Category

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View at A' Design Award Press Release Award Badge

Colors

The Design

About 94Hilook Dearadh Aitheantais Chorparáidigh

Is córas aitheantais chorparáidigh é 94HiLook a cruthaíodh do shiopa hibrideach a nascann ollmhargadh coimeádaithe, bialann yakiniku agus beár caife le chéile. Cumascann an lógó adharca tairbh, eireaball éisc agus an uimhir 94 chun rogha na dtáirgí ó thalamh agus ó mhuir a léiriú. Tá an pailéad dearg agus dubh spreagtha ag earraí laicir na Seapáine, le hór, gorm agus liath éadrom mar dhathanna tacaíochta. Tagraíonn an dearadh do spiorad ceardaíochta Mhargadh Tsukiji i dTóiceo. Cuireann rialacha leagan amach modúlacha an t-aitheantas i bhfeidhm ar chomharthaíocht, ar phacáistíocht, ar aghaidh an tsiopa agus ar na meáin shóisialta.

The Recognition

About the Duais Cré-umha A' Design Award

Bhuaigh an dearadh 94Hilook Dearadh Aitheantais Chorparáidigh Duais Cré-umha A' Design Award, aitheantas an-ghradamach a bhronntar ar dhearaí sármhaithe a mbíonn cruthaitheacht, aireagacht agus géarchúis mar shaintréithe acu. Is déantúsáin ghlic agus chruthaitheacha go suntasach iad buaiteoirí Cré-umha a dhearbhaíonn taithí fhairsing, samhlaíocht agus acmhainneacht a ndearthóirí. Táthar ag súil go mbeidh an dearadh 94Hilook Dearadh Aitheantais Chorparáidigh ina rud a bhfuil an-mheas air, a n-ardaítear agus a ghráitear, atá thar a bheith gairmiúil agus nuálach. Ionchorpraíonn an dearadh seo a bhuaigh Duais Cré-umha A' Design Award na cleachtais is fearr san ealaín, san eolaíocht, sa dearadh agus sa teicneolaíocht, agus tá sé sármhaith as a aird ar mhionsonraí. Sásaíonn an dearadh 94Hilook Dearadh Aitheantais Chorparáidigh riachtanais go hálainn, bainíonn sé le mianta, cuireann sé draíocht ar mhothúcháin agus tarraingíonn sé fiosracht.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The brand's core principles are "Freshness, Quality, Trendiness". CI Design focuses on the integrated application of cultural translation, incorporating the cultural atmosphere and artisan spirit of Tokyo's Tsukiji Market. The visual core combines bull horns and a fish tail with the numeral "94", symbolizing the brand's dedication to professional product selection and culinary craftsmanship, while the primary color scheme uses red and black inspired by Japanese lacquerware.
Dimensions & Packaging: This is a non-physical identity system comprising logo design, brand color palette, typography, and modular layout rules. It is applied across digital and physical channels, including storefront facade, signage, packaging, and social media.
Tags: CIS Design, Logo Design, Dadao, Taiwan, 94HiLook
Production Technology: The logo combines bull horns, a fish tail, and the number 94, symbolizing expertise in curating products from both land and sea. Inspired by traditional Japanese lacquerware, the red and black color scheme highlights meat in the supermarket and fire in the yakiniku area, creating both cultural depth and visual impact. Supporting colors such as gold, blue, and light gray add diversity and reflect the lively spirit of Tsukiji Market. The building facade takes cues from Japanese fabric door curtains, continuing the red and black palette.
Design Challenge: Positioned as a community supermarket, the space encourages inclusivity through coffee gatherings, curated product displays, and yakiniku dining, fostering connections among diverse users. Digital menus reduce paper waste, and multilingual visuals improve access to information. The overall design merges modular visual identity with spatial planning to reflect the brand belief that good design supports sustainability. This system builds emotional ties with customers, promoting thoughtful choices in buying and eating, while supporting local brands and responsible food culture.
Research: The brand is renamed as 94HiLook. In Chinese semantics, this name intuitively evokes fresh meat products and is also chosen considering the aesthetic balance of the font strokes. The design incorporates the owner's aspiration for the cultural experience of Tsukiji Market and translates the brand's meticulous, refined traits, corresponding to the artisan spirit, into visual vocabulary. This allows customers to personally participate in the journey of ingredients, from selection and preparation to enjoyment, and review their food choices through the experience.
Inspiration: The founder of 94HiLook leveraged their professional chef background and years of experience in live streamed product selection to create a hybrid store combining Japanese yakiniku, a supermarket, and a coffee bar. The initial purpose of the brand refresh was to enhance the quality of the pickup store and transform it into a hybrid supermarket, restaurant operation. This was ultimately refined into an upscale curated supermarket combined with individual yakiniku and a coffee bar.
Project Duration: The project finished in 2025 in Taiwan.
Operation Flow: The modular identity system prioritizes clarity and a defined information hierarchy, ensuring effective communication. It integrates online and offline channels according to brand needs, enabling the team to operate efficiently using standardized guidelines. The rebrand to 94HiLook uses "94", which phonetically resembles meaning "just is" in Chinese, to directly convey the brand message. Geometric subsidiary patterns streamline promotional material production, using orderly aesthetics to balance vibrant product colors, enhancing marketing flexibility and efficiency.