Coffee Machine Póstaeir Phríomhamhairc le Edward Lu

Is buaiteoir an-mheasúil den ghradam fíor-ardghradamach 2026 Duais Iarainn A' Design Award sa Chatagóir Comórtais Dearadh Grafach é an dearadh Coffee Machine Póstaeir Phríomhamhairc le Edward Lu.

IarannGrafaic· 2026

Coffee Machine Póstaeir Phríomhamhairc

le Edward Lu

Cliant: Lumine

Buaiteoir an ghradaim Duais Iarainn A' Design Award sa Chatagóir Grafaic

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Buaiteoir Gradaim Fíoraithe

Fíoraigh Stádas Gradaim do #175312

Féach ag A' Design Award Preasráiteas Suaitheantas Gradaim

Dathanna

An Dearadh

Maidir le Coffee Machine Póstaeir Phríomhamhairc

Is éard atá i Coffee Machine ná sraith póstaer príomhamhairc a cruthaíodh do raon meaisíní caife. Bogann na póstaeir ar shiúl ó íomháineachas an stíl mhaireachtála shuaimhneach atá coitianta i gcur chun cinn meaisíní caife agus díríonn siad ar oidhreacht fhadbhunaithe agus ar innealtóireacht Ghearmánach. Nascann ga solais an t-am atá thart leis an lá inniu i ngach radharc. Tugtar ceithre théama do cheithre shraith táirgí: comhpháirteanna tionsclaíocha, nuálaíochtaí teicneolaíochta, sainchomharthaí domhanda, agus iontais innealtóireachta. Feidhmíonn giaranna, sliseanna ciorcaid, ailtireacht mhionsamhlach agus pláinéid chosmacha mar mheafair amhairc. Tógadh agus rindreáladh na radhairc i mbogearraí 3T.

An Aitheantas

Maidir leis an Duais Iarainn A' Design Award

Bhuaigh an dearadh Coffee Machine Póstaeir Phríomhamhairc Duais Iarainn A' Design Award, aitheantas gradamach a bhronntar ar dhea-dhearaí a chomhlíonann na riachtanais ghairmiúla agus thionsclaíocha a bhíonn á n-éileamh ó chruthuithe a ndearnadh go maith iad. Léiríonn buaiteoirí Iarainn scil mhór, speisialtóireacht ard, tuiscint saineolaí agus cumas cruthaitheach a gcruthaitheoirí. Táthar ag súil go mbeidh an dearadh Coffee Machine Póstaeir Phríomhamhairc ina chruthú a bhfuil an-mheas air, a n-ardaítear agus a ghráitear atá praiticiúil agus nuálach. Comhtháthaíonn an dearadh seo a bhuaigh Duais Iarainn A' Design Award na cleachtais is fearr sa tionscal agus tá saintréithe teicniúla inniúla aige nasctha le heolas agus le tallann. Tá meas ar an dearadh Coffee Machine Póstaeir Phríomhamhairc as a dhúthracht agus dearadh é chun feabhsuithe cáilíochta beatha a sholáthar a chabhraíonn leis an domhan a dhéanamh ina áit níos fearr.

Taobh Thiar den Dearadh

Pacáiste Preasa

Creidiúintí, baill foirne agus sonraí teicniúla curtha ar fáil ag an dearthóir.

Airíonna Uathúla: The history of coffee machines dates back to the early 1900s. The theme of the visuals is the conveyance of German engineering excellence and its enduring legacy spanning over a hundred years.

To make the products stand out, the design diverged from the conventional communication approach that emphasizes a leisurely lifestyle, commonly seen in coffee maker promotions, by focusing on creativity rooted in the long-standing heritage and distinctive German engineering excellence.
Toisí & Pacáistiú: The original posters were designed at 3634px x 2045px, 72 dpi.
Clibeanna: Graphic Design, Key Visual, Advertisement Design, Poster
Teicneolaíocht Táirgthe: The scene is built and rendered in 3D softwares including 3DS and Rhino, and refined in Photoshop.
Dúshlán Deartha: The most challenging part was balancing the products' heritage with a modern, youthful expression and conveying the core product value precisely through visual metaphors.

The challenge lies in striking a balance between technical precision (e.g., chip structure) and emotional appeal (e.g., "world flavors") to fulfill both functional and cultural expectations of coffee machine users.
Taighde: Through research on varieties of coffee from around the world, we gained a deeper understanding of coffee and its machines. This allowed us to categorise four series into four unique themes: industrial components, technological innovations, global landmarks, and engineering marvels, infusing each line with a distinct identity while effectively differentiating their features and tiers.
Inspioráid: The visual concept features a beam of light stretching from the past to the present, connecting history with modernity.

EQ300 transitions from ancient mechanics to today's refined craftsmanship.

EQ500 evolves from early integrated circuits to modern chips.

EQ700 journeys from the ancient Roman Colosseum to the modern Sydney Opera House.

EQ900 showcases the progression from one of the first coffee machines in the early 1900s to today's advanced countertop machine.
Fad an Tionscadail: The project started in December 2024 and ended in April 2025.
Sreabhadh Oibríochta: Visual symbolism is used in the designs:
Gears and circuit chips metaphorically represent "Hardcore Smart Extraction".
Miniature architectural landscapes symbolize "Global Flavors".
Cosmic planets embody "Premium Futurism".

The design uses layered narrative approach. A tiered storytelling structure links product offerings and attributes, strengthening the "Tech-Culture-Future" narrative arc.

Using multi-scale visuals (micro to macro), the design honors German craftsmanship and reimagines future coffee experiences, bridging technical precision with creative storytelling.
Baill Foirne: Creative Director: Edward Lu
Planner: Penn Pan
Project Management: Cindy Li
3D Designers: Shihao Sun and Qi Qian