Yuplet Branding Féiniúlacht Chorparáideach by Jake Wilkins

Yuplet Branding Féiniúlacht Chorparáideach by Jake Wilkins is a highly esteemed winner of the very prestigious 2026 Duais Cré-umha A' Design Award in Dearadh Grafach Competition Category.

Cré-umhaGrafaic· 2026

Yuplet Branding Féiniúlacht Chorparáideach

by Jake Wilkins

Client: Yuplet

Duais Cré-umha A' Design Award Winner in Grafaic Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Yuplet Branding Féiniúlacht Chorparáideach

Is féiniúlacht chorparáideach é Brandáil Yuplet a cruthaíodh do mhargadh táirgí lámhdhéanta agus inbhuanaithe. Tá an córas dírithe ar mhóitíf chorráin, a chuirtear i bhfeidhm go comhsheasmhach ar an bhfocalmharc saincheaptha, ar an íocónagrafaíocht, ar na léaráidí agus ar na leaganacha amach. Léiríonn glas gléineach eispéireas an cheannaitheora, agus treoraíonn corcra saibhir na díoltóirí, rud a thugann comhartha soiléir amhairc do gach grúpa úsáideoirí. Leathnaíonn foirmeacha cruinnithe, codarsnacht láidir agus leideanna móibíleach-ar-dtús, a tarraingíodh ó thaighde le tomhaltóirí níos óige, an fhéiniúlacht ar fud pointí teagmhála digiteacha agus clóite. Ullmhaíodh na sócmhainní digiteacha i bhformáid veicteoireach.

The Recognition

About the Duais Cré-umha A' Design Award

Bhuaigh an dearadh Yuplet Branding Féiniúlacht Chorparáideach Duais Cré-umha A' Design Award, aitheantas an-ghradamach a bhronntar ar dhearaí sármhaithe a mbíonn cruthaitheacht, aireagacht agus géarchúis mar shaintréithe acu. Is déantúsáin ghlic agus chruthaitheacha go suntasach iad buaiteoirí Cré-umha a dhearbhaíonn taithí fhairsing, samhlaíocht agus acmhainneacht a ndearthóirí. Táthar ag súil go mbeidh an dearadh Yuplet Branding Féiniúlacht Chorparáideach ina rud a bhfuil an-mheas air, a n-ardaítear agus a ghráitear, atá thar a bheith gairmiúil agus nuálach. Ionchorpraíonn an dearadh seo a bhuaigh Duais Cré-umha A' Design Award na cleachtais is fearr san ealaín, san eolaíocht, sa dearadh agus sa teicneolaíocht, agus tá sé sármhaith as a aird ar mhionsonraí. Sásaíonn an dearadh Yuplet Branding Féiniúlacht Chorparáideach riachtanais go hálainn, bainíonn sé le mianta, cuireann sé draíocht ar mhothúcháin agus tarraingíonn sé fiosracht.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Yuplet is a marketplace for handmade and sustainable products, aiming at the next generation of consumers. This identity reimagines sustainability for gen-z, blending consumer appeal with merchant utility through a vibrant visual system. A crescent motif unifies bespoke iconography, illustrations, and layouts across digital and physical touchpoints, whilst vivid green and rich purple distinguish buyer and seller experiences.
Dimensions & Packaging: The work included the development of a custom wordmark, crescent-based iconography set, illustration system, colour scheme, and design guidelines. Digital assets were created in vector format (SVG, PDF), optimised for responsive use across platforms.
Tags: Brand, UI, Consumer, Corporate Identity, Gen Z, Print, Graphic
Production Technology: The design was developed through an iterative, research-driven process combining user-centered design methodologies with brand systems thinking. We crafted a custom wordmark and crescent-based motif, then extended it into iconography, illustrations, and UI components.
Design Challenge: The biggest challenge was creating a cohesive brand with visual appeal for such a wide set of users and scenarios, all while making sustainability feel exciting. Socially, we had to overcome the perception that eco-conscious products lack style or convenience.
Research: We conducted qualitative user research to understand how younger consumers engage with sustainable products. Our goal was to make sustainability more appealing and accessible. Using surveys and interviews we found a strong preference for bold visuals, intuitive design, and brands with purpose.
Inspiration: Inspired by a desire to reposition sustainability as aspirational rather than sacrificial, especially for digital natives, this work draws from extensive user interviews, surveys, and persona development, and identified key visual and behavioural cues that resonate with this audience. Influenced by the mobile-first design language of rounded forms, bold contrast, and playful minimalism, we translated these digital-native aesthetics into a unified brand system across both screen and print.
Project Duration: This project was completed over a period of 8 weeks in London, United Kingdom, starting in December 2024.
Operation Flow: Bright green draws in shoppers, while rich purple guides sellers. The crescent shape moves playfully across screens and print, helping users navigate and recognise the brand instantly. Whether browsing the app, seeing a billboard, or receiving a package, every touchpoint should feel connected, clear, and visually exciting.
Team Members: Jake Wilkins