Huong Incense Féiniúlacht Branda, Dearadh Pacáistithe le Huy Nguyen Tran

Is buaiteoir an-mheasúil den ghradam fíor-ardghradamach 2026 Duais Cré-umha A' Design Award sa Chatagóir Comórtais Dearadh Fógraíochta é an dearadh Huong Incense Féiniúlacht Branda, Dearadh Pacáistithe le Huy Nguyen Tran.

Cré-umhaFógraíocht· 2026

Huong Incense Féiniúlacht Branda, Dearadh Pacáistithe

le Huy Nguyen Tran

Cliant: Huong

Buaiteoir an ghradaim Duais Cré-umha A' Design Award sa Chatagóir Fógraíocht

7,716

Buaiteoir Gradaim Fíoraithe

Fíoraigh Stádas Gradaim do #178292

Féach ag A' Design Award Preasráiteas Suaitheantas Gradaim

Dathanna

An Dearadh

Maidir le Huong Incense Féiniúlacht Branda, Dearadh Pacáistithe

Is tionscadal brandála agus pacáistithe é Huong do bhranda comhaimseartha túise Vítneamach. Athléiríonn an dearadh adhradh na sinsear mar dheasghnáth céadfach suaimhneach do na glúine óga. Leanann na dathanna na Cúig Dhúil, agus tá struchtúr an phacáistithe bunaithe ar na Sé Chomhchuibheas agus ar an teach traidisiúnta trí urrann. Áirítear sa tacar máistirbhosca heicseagánach, sé bhosca túise inmheánacha, dhá shealbhóir túise agus ábhair chlóite. Leathnaíonn suíomh gréasáin comhpháirteach darb ainm Gap an córas amhairc céanna, rud a ligeann do chuairteoirí idirghníomhú le scáthchruthanna sinseartha a chruthaítear óna scáth féin.

An Aitheantas

Maidir leis an Duais Cré-umha A' Design Award

Bhuaigh an dearadh Huong Incense Féiniúlacht Branda, Dearadh Pacáistithe Duais Cré-umha A' Design Award, aitheantas an-ghradamach a bhronntar ar dhearaí sármhaithe a mbíonn cruthaitheacht, aireagacht agus géarchúis mar shaintréithe acu. Is déantúsáin ghlic agus chruthaitheacha go suntasach iad buaiteoirí Cré-umha a dhearbhaíonn taithí fhairsing, samhlaíocht agus acmhainneacht a ndearthóirí. Táthar ag súil go mbeidh an dearadh Huong Incense Féiniúlacht Branda, Dearadh Pacáistithe ina rud a bhfuil an-mheas air, a n-ardaítear agus a ghráitear, atá thar a bheith gairmiúil agus nuálach. Ionchorpraíonn an dearadh seo a bhuaigh Duais Cré-umha A' Design Award na cleachtais is fearr san ealaín, san eolaíocht, sa dearadh agus sa teicneolaíocht, agus tá sé sármhaith as a aird ar mhionsonraí. Sásaíonn an dearadh Huong Incense Féiniúlacht Branda, Dearadh Pacáistithe riachtanais go hálainn, bainíonn sé le mianta, cuireann sé draíocht ar mhothúcháin agus tarraingíonn sé fiosracht.

Taobh Thiar den Dearadh

Pacáiste Preasa

Creidiúintí, baill foirne agus sonraí teicniúla curtha ar fáil ag an dearthóir.

Airíonna Uathúla: Huong (Scent) is a contemporary incense brand that reinterprets Vietnamese ancestor worship for younger generations through a refined sensory-wellness ritual. Distinctive strengths include a heritage-led identity system, Five Elements color logic, and packaging architecture derived from Six Harmonies and traditional three-compartment house typology. The project is extended by Gap (Meet), an interactive platform where users’ shadow-based ancestral silhouettes connect personal memory with collective lineage.
Toisí & Pacáistiú: The set includes 1 hexagonal master box, 6 inner incense boxes, 2 incense holders, and supporting printed materials (brochure, leaflet, instruction card). The structure is based on Six Harmonies and a three-panel opening inspired by traditional Vietnamese altar-house layouts. The package combines symbolic storytelling and practical usability, while the Gap (Meet) website extends the same visual system into an interactive digital ritual journey.
Clibeanna: Renovative, Original, Respect, Nostalgic, Mythical
Teicneolaíocht Táirgthe: We developed Huong through a research-led creative process that blends cultural storytelling with contemporary brand execution. The system includes identity design, pattern development, structural packaging prototyping, 3D visualization, and interactive web design. From logo to layout, each element was refined through iterative testing to keep the experience meaningful, clear, and emotionally engaging across print, object, and digital touchpoints.
Dúshlán Deartha: The hardest part was modernizing a sacred tradition without reducing it to decoration. We needed to balance spiritual authenticity with contemporary aesthetics across language, form, and interaction. Another challenge was building one coherent narrative across packaging and digital media. Through repeated cultural review and design iteration, we achieved a system that feels both respectful and relevant to younger audiences.
Taighde: This project uses qualitative cultural and design research. Our objective was to renew Vietnamese ancestor worship for younger generations. We combined desk research, visual analysis, and iterative prototyping, using historical references, folklore symbols, packaging mockups, and interaction wireframes. Team critiques and user readability checks guided refinement. The result is a clear, heritage-led brand experience that strengthens cultural continuity and makes ritual practice more approachable in modern life.
Inspioráid: Huong was inspired by Vietnam’s fading tradition of ancestor worship and the profound symbolism of incense as a bridge between worlds. Through cultural research on Vietnamese rituals, Vietnamese Gods, Spiritual Deities, Five Elements Theory, and the Yin–Yang philosophy, the project reinterprets these heritage elements into modern packaging and digital experiences—reviving spiritual values and reconnecting younger generations with their ancestral roots.
Fad an Tionscadail: The project started in April 2025 and finished in November 2025 in Ho Chi Minh City, Vietnam
Sreabhadh Oibríochta: The experience begins as users open the hexagonal master box, revealing six incense sets arranged like chapters of a story. Each box unfolds smoothly, guiding the user through layers of discovery—from lighting incense, uncovering its meaning, knowing more about Ancestral Worshipping and Vietnamese Incense Village.

The Gap (Meet) website extends this ritual digitally, letting users interact with ancestral silhouettes inspired by their own shadow—turning a simple act into a personal, spiritual reunion.
Baill Foirne: Director: Huy Nguyen
Designer: Linh Bui
Designer: Thanh Nguyen
Motion Designer: An Do
Copywriter: Mai Phuong Le
Copywriter: Thien My Bui
Motion Designer: Thanh Dang
3D Supervisor: Thu Pham
3D Designer: Khanh Nguyen
Instructor: Ha Van Minh