Episode Conveni Córas Branda Cónaithe by Yiseo Kwon is a highly esteemed winner of the very prestigious 2026 Duais Cré-umha A' Design Award in Dearadh Fógraíochta Competition Category.
Cré-umhaFógraíocht· 2026
Episode Conveni Córas Branda Cónaithe
by Yiseo Kwon
Client: Sk D&d
Duais Cré-umha A' Design Award Winner in Fógraíocht Category
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The Design
About Episode Conveni Córas Branda Cónaithe
Is córas branda é Episode Conveni a cruthaíodh do sheirbhís chónaithe atá dírithe ar mhaireachtáil uirbeach éifeachtach. Tá an fhéiniúlacht tógtha timpeall ar mheafar an lasca, ionas gur féidir seirbhísí riachtanacha a chur ar siúl agus gnéithe neamhriachtanacha a mhúchadh. Áirítear sa chóras ailtireacht lógó, scéim chlóghrafaíochta agus dathanna, agus teanga deilbhíní le haghaidh comhéadan digiteach. Leanann comharthaíocht, ábhar digiteach agus cumarsáid úsáideoirí na rialacha amhairc céanna. Tá an toradh inscálaithe agus is féidir é a chur in oiriúint do gach láthair agus é comhsheasmhach i gcónaí.
The Recognition
About the Duais Cré-umha A' Design Award
Bhuaigh an dearadh Episode Conveni Córas Branda Cónaithe Duais Cré-umha A' Design Award, aitheantas an-ghradamach a bhronntar ar dhearaí sármhaithe a mbíonn cruthaitheacht, aireagacht agus géarchúis mar shaintréithe acu. Is déantúsáin ghlic agus chruthaitheacha go suntasach iad buaiteoirí Cré-umha a dhearbhaíonn taithí fhairsing, samhlaíocht agus acmhainneacht a ndearthóirí. Táthar ag súil go mbeidh an dearadh Episode Conveni Córas Branda Cónaithe ina rud a bhfuil an-mheas air, a n-ardaítear agus a ghráitear, atá thar a bheith gairmiúil agus nuálach. Ionchorpraíonn an dearadh seo a bhuaigh Duais Cré-umha A' Design Award na cleachtais is fearr san ealaín, san eolaíocht, sa dearadh agus sa teicneolaíocht, agus tá sé sármhaith as a aird ar mhionsonraí. Sásaíonn an dearadh Episode Conveni Córas Branda Cónaithe riachtanais go hálainn, bainíonn sé le mianta, cuireann sé draíocht ar mhothúcháin agus tarraingíonn sé fiosracht.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Episode Conveni is a residential brand designed for efficient urban living. Through IoT based functions and improved operational systems, residents are able to manage their daily lives in a more intuitive and proactive way. This structure is articulated through the central metaphor of a switch, allowing essential services to be turned on and unnecessary elements to be turned off. With streamlined contracts, intuitive service controls, and modular on off experiences, Episode Conveni proposes a new housing model centered on clarity, reduction, and user led control rather than accumulation.
- Dimensions & Packaging
- The brand system includes a logo architecture, an icon language for digital interfaces, and a package of design variations applicable to on-site environments. It is designed for scalable implementation across various locations and is consistently applied to signage, digital content, and user communication.
- Tags
- branding, visual identity, logo system, design system, user experience
- Production Technology
- Our branding system was developed through a process that began with user insight research, followed by strategic planning and iterative design. We established the brand architecture using persona modeling, user journey mapping, and behavioral analysis within the space. Key visual elements—including logo, typography, and color system—were applied across both digital and physical touchpoints to ensure users can intuitively recognize and experience the brand.
- Design Challenge
- The biggest challenge was balancing intuitive simplicity with a differentiated visual identity. Internally, the brand’s expansion across various residential formats needed to be visually captured, while externally, it was difficult to build a flexible system that could adapt across both digital and offline media.
- Research
- This research focused on developing a scalable brand system for a lifestyle housing brand. The objective was to create a unified visual language across digital and physical environments. A design methodology combining benchmarking, internal interviews, and iterative prototyping was used. The result was a flexible identity system with consistent application across signage, web, and user communications. It enabled brand coherence while allowing local adaptability.
- Inspiration
- This project began with the observation that urban residents are increasingly seeking practical and simplified residential experiences. As lifestyles become more fluid and routine oriented, we identified a growing shift away from traditional homeownership models toward flexible and efficient spaces that better support diverse daily patterns. We recognized the need for a new housing experience that reduces complexity, eases decision making, and enables users to focus on what truly matters in their everyday lives.
- Project Duration
- The project began in April 2023 in Seoul, Korea, and was completed in July 2025. It was implemented and launched at Episode Conveni Gasan in August 2025.
- Operation Flow
- This brand system guides users through a seamless experience across digital and physical spaces. Clear icon language, consistent signage, and responsive design help people understand and navigate spaces intuitively. It adapts flexibly to each site, creating a coherent yet localized interaction with users.
- Patents
- Copyrights belong to SK D&D Co., Ltd., 2025.
- Team Members
- Yiseo Kwon
Jaegyeong Seok
Hyeon Kim
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