Sinopec Charging Station Féiniúlacht Branda by Guangzhou Ace

Sinopec Charging Station Féiniúlacht Branda by Guangzhou Ace is a highly esteemed winner of the very prestigious 2026 Duais Cré-umha A' Design Award in Dearadh Fógraíochta Competition Category.

Cré-umhaFógraíocht· 2026

Sinopec Charging Station Féiniúlacht Branda

by Guangzhou Ace

Client: Sinochem

Duais Cré-umha A' Design Award Winner in Fógraíocht Category

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Colors

The Design

About Sinopec Charging Station Féiniúlacht Branda

Is córas féiniúlachta branda é Stáisiún Luchtaithe Sinopec a cruthaíodh do stáisiúin luchtaithe feithiclí leictreacha. Faigheann an lógó inspioráid ó mhóitíf piaine agus déanann sé scáthchruth plocóide luchtaithe as seicheamh fáis na peitile, na duilleoige agus na féithleoige. Nascann grádán ó ghorm go glas an phailéad corparáideach seanbhunaithe le fuinneamh in-athnuaite. Fanann an cruth simplithe inléite ó achar suas le 50 méadar. Athúsáidtear foirmeacha duilleoige agus féithleoige mar mharcálacha talún a threoraíonn cuairteoirí. Clúdaíonn an córas comharthaíocht, comhéadain dhigiteacha, dearadh luchtairí agus ábhair chlóite.

The Recognition

About the Duais Cré-umha A' Design Award

Bhuaigh an dearadh Sinopec Charging Station Féiniúlacht Branda Duais Cré-umha A' Design Award, aitheantas an-ghradamach a bhronntar ar dhearaí sármhaithe a mbíonn cruthaitheacht, aireagacht agus géarchúis mar shaintréithe acu. Is déantúsáin ghlic agus chruthaitheacha go suntasach iad buaiteoirí Cré-umha a dhearbhaíonn taithí fhairsing, samhlaíocht agus acmhainneacht a ndearthóirí. Táthar ag súil go mbeidh an dearadh Sinopec Charging Station Féiniúlacht Branda ina rud a bhfuil an-mheas air, a n-ardaítear agus a ghráitear, atá thar a bheith gairmiúil agus nuálach. Ionchorpraíonn an dearadh seo a bhuaigh Duais Cré-umha A' Design Award na cleachtais is fearr san ealaín, san eolaíocht, sa dearadh agus sa teicneolaíocht, agus tá sé sármhaith as a aird ar mhionsonraí. Sásaíonn an dearadh Sinopec Charging Station Féiniúlacht Branda riachtanais go hálainn, bainíonn sé le mianta, cuireann sé draíocht ar mhothúcháin agus tarraingíonn sé fiosracht.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The Sinochem charging station image design continues group culture, featuring minimalist lines, a blue to green gradient color scheme, and auxiliary graphic modules to highlight that the group is shifting the strategic pivot from conventional fuel to sustainable energy. The design extends beyond the logo itself to encompass all touchpoints such as spatial signage, digital interfaces, charger design, and promotional materials, thereby achieving consistency, scalability, and functional aesthetics.
Dimensions & Packaging: Page size 285 mm x 210 mm
242 pages
Tags: Visual and Spatial Identity System, Signature Peony Motif of Sinochem Group, Blue to Green Gradient Color Scheme, Auxiliary Graphic Modules, Scalable Identity System, Multi Touchpoint Application
Production Technology: Blue, from the standard palette for the group, symbolizes professionalism and reliability, while green, a symbol of eco friendliness, embodies a commitment to carbon neutrality. The gradient suggests a strategic evolution fromconventional fuel to sustainable energy. Rigorous prototyping and spectral analysis standardize specific gradient ratios into color block combinations, forming a reusable printing template. RGB precision for digital media addresses the variations typical of physical media.
Design Challenge: The design innovatively transforms a traditional floral motif into a modern industrial symbol through natural growth logic, unifying group culture and brand identity for conceptual coherence. It creates a comprehensive visual identity system encompassing the primary logo, auxiliary graphics, standard colors, and application templates, ensuring consistent expression across media, scales, and materials. This supports a new energy brand image that blends cultural heritage and futuristic aesthetics.
Research: Born against the macro backdrop of an accelerating global energy transition and the dual carbon strategy implementation in China, the design represents a pivotal initiative for the expansion of the conventional energy group into the new energy sector. Through the creative reinterpretation and systematic extension of the signature peony motif, the group has constructed a new energy visual identity system that is globally applicable and culturally distinct without severing ties to existing assets
Inspiration: The logo draws inspiration from the signature peony motif, a traditional symbol with profound Eastern cultural significance. It ingeniously transforms the natural growth sequence of petal to leaf to vine into the silhouette of a charging plug. This not only preserves the highly recognizable cultural essence of the group but also underscores its clear identity as a player in the new energy sector, creating a visual language that is both culturally profound and conceptually cohesive.
Project Duration: The project started in Beijing in January 2024. The designdebutedin China in February 2025.
Operation Flow: The interaction logic emphasizes seamless recognition, ensuring users naturally absorb brand information during their service journey. The logo features an eye catching silhouette and a simplified structure for legibility from up to 50 meters away. Its graphic element can serve as the app icon or mini program entry point for information visualization. Leaf and vine motifs are transformed into ground markings, creating a continuous visual path that directs users effortlessly along their route.
Team Members: Shuxia Pang, Xiuping Fan, Jiali Wu, Xingjian Sun