Mobility Future Within Reach Cumarsáid Branda by Hayato Itakura

Mobility Future Within Reach Cumarsáid Branda by Hayato Itakura is a highly esteemed winner of the very prestigious 2026 Duais Airgid A' Design Award in Dearadh Fógraíochta Competition Category.

AirgeadFógraíocht· 2026

Mobility Future Within Reach Cumarsáid Branda

by Hayato Itakura

Client: tacto Inc.

Duais Airgid A' Design Award Winner in Fógraíocht Category

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Colors

The Design

About Mobility Future Within Reach Cumarsáid Branda

Is clár cumarsáide branda é Mobility Future Within Reach a cruthaíodh d'imeacht camchuairte oideachasúil faoi shoghluaisteacht na todhchaí. Is é an lárphíosa ná diorama mór déanta as cairtchlár Fine Flute, atá 1030 mm ar airde, 1456 mm ar leithead agus 500 mm ar doimhneacht. Gearradh gach páirt le léasar agus cuireadh le chéile de láimh iad ansin. Cuireann meicníochtaí idirghníomhacha feithiclí ag gluaiseacht, lasann siad foirgnimh agus freagraíonn an chathair trí sholas, fuaim agus gluaisne. Tacaíonn an t-ábhar in-athchúrsáilte le téama na hinbhuanaitheachta agus cabhraíonn sé le páistí soghluaisteacht na todhchaí a shamhlú trí shúgradh.

The Recognition

About the Duais Airgid A' Design Award

Bhuaigh an dearadh Mobility Future Within Reach Cumarsáid Branda Duais Airgid A' Design Award, aitheantas an-ghradamach a bhronntar ar dhearaí ardchaighdeáin, álainn agus drámatach. Is saothair thar a bheith drithleacha agus an-chruthaitheach iad buaiteoirí Airgid a léiríonn saineolas, tallann agus géarchúis shármhaith a ndearthóirí. Táthar ag súil go mbeidh an dearadh Mobility Future Within Reach Cumarsáid Branda ina shaothar iontach, ina léiriú sampla, thar a bheith gairmiúil agus go domhain nuálach. Is aireagán an-suntasach, ionadmhuirthe é an dearadh seo a bhuaigh Duais Airgid A' Design Award a dhéanann leas do theorainneacha na healaíne, na heolaíochta, an deartha agus na teicneolaíochta agus a chuireann chun cinn iad. Is cruthú é an dearadh Mobility Future Within Reach Cumarsáid Branda a bhfuil formad mór leis, a mhúsclaíonn mianta, a thugann mothúcháin dhearfacha agus a adhnann iontas agus ionadh.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Beyond integrating analog and digital, the most distinctive element was the flight-experience diorama. Tacto has used Fine Flute cardboard material, combining durability with rich color and beauty. Familiar to children, it embodied overall concept, a future within reach, while its high recyclability reinforced sustainability as a core lens for imagining future mobility.
Dimensions & Packaging: Diorama
H1,030mm W1,456mm D500mm
Tags: Integrated Creative, VI, Diorama, Web, Graphic Design
Production Technology: Tacto has chose Fine Flute cardboard to balance familiarity and sustainability, while ensuring the durability required for a five venue touring program.
For the B0-scale diorama, each part was laser cut and then fully assembled by hand, which resulting in a piece that combines high craft quality with a warm, tactile presence.
Inspiration: For an educational program where children create ideas for future mobility, we needed a hook that would make the future feel personal and within reach.
Our inspiration came from pop-up books, which familiar to children and rich with depth, motion, and the beauty of paper. By integrating that sense of wonder with the theme of living in harmony with the environment, we shaped a learning experience that invites children to imagine the future through play and exploration.
Project Duration: The program launched at the Japan Mobility Show in Tokyo in October 2025, then toured as an educational program: Nagoya and Osaka in November, Fukuoka in December, and Hokkaido in January 2026.
Operation Flow: When future mobility flies over the city and solves real-world challenges, the city comes alive.To help children feel that “my actions changed the city,” tacto has embedded multiple interactive mechanisms into the diorama. Vehicles start moving, buildings light up, and the city speaks back. Through sensory feedback such as light, sound, and motion. tacto has designed an experience where imagination becomes tangible and impact feels real.
Team Members: Hayato Itakura
Ayaka Mita
Haruna Komatsu
Yuko Kizawa
Ai Kudo
moi.
Takeshi Wakasa
NCollective Inc.
Image Credits: Masato Ishibashi / Photography
moi. / Illustration