Kokorozashi Mirror Comharthaíocht Aitheantais Chorparáidigh by Unou Jikenn, Inc. is a highly esteemed winner of the very prestigious 2026 Duais Cré-umha A' Design Award in Dearadh Fógraíochta Competition Category.
Cré-umhaFógraíocht· 2026
Kokorozashi Mirror Comharthaíocht Aitheantais Chorparáidigh
Client: Mitsui & Co., Ltd.
Duais Cré-umha A' Design Award Winner in Fógraíocht Category
Verified Award Winner
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About Kokorozashi Mirror Comharthaíocht Aitheantais Chorparáidigh
Is suiteán comharthaíochta aitheantais chorparáidigh é Kokorozashi Mirror a cruthaíodh do Mitsui & Co., Ltd. Tá an chomharthaíocht suite i bpasáiste stáisiúin a nascann le ceanncheathrú na cuideachta. Léiríonn grianghraif d'fhostaithe agus de radhairc san ionad oibre deich rannán gnó. Cuireann teachtaireachtaí lámhscríofa atá leagtha thar na híomhánna mianta gach rannáin in iúl. Seasann scáthán ag deireadh an phasáiste agus tá mana an bhranda air: It all begins with Kokorozashi. Feiceann lucht féachana a bhfrithchaitheamh féin in éineacht leis an teachtaireacht, rud a spreagann machnamh pearsanta.
The Recognition
About the Duais Cré-umha A' Design Award
Bhuaigh an dearadh Kokorozashi Mirror Comharthaíocht Aitheantais Chorparáidigh Duais Cré-umha A' Design Award, aitheantas an-ghradamach a bhronntar ar dhearaí sármhaithe a mbíonn cruthaitheacht, aireagacht agus géarchúis mar shaintréithe acu. Is déantúsáin ghlic agus chruthaitheacha go suntasach iad buaiteoirí Cré-umha a dhearbhaíonn taithí fhairsing, samhlaíocht agus acmhainneacht a ndearthóirí. Táthar ag súil go mbeidh an dearadh Kokorozashi Mirror Comharthaíocht Aitheantais Chorparáidigh ina rud a bhfuil an-mheas air, a n-ardaítear agus a ghráitear, atá thar a bheith gairmiúil agus nuálach. Ionchorpraíonn an dearadh seo a bhuaigh Duais Cré-umha A' Design Award na cleachtais is fearr san ealaín, san eolaíocht, sa dearadh agus sa teicneolaíocht, agus tá sé sármhaith as a aird ar mhionsonraí. Sásaíonn an dearadh Kokorozashi Mirror Comharthaíocht Aitheantais Chorparáidigh riachtanais go hálainn, bainíonn sé le mianta, cuireann sé draíocht ar mhothúcháin agus tarraingíonn sé fiosracht.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This display visually expresses the roles and values of each business division, based on Mitsui & Co.'s brand tagline: It all begins with Kokorozashi. Unique to this display is the use of mirrors. The use of an innovative display mirror with the theme It all begins with Kokorozashi provides employees with a unique opportunity to reflect on their own aspirations in the context of their work. And it also shows other passersby that Mitsui & Co. is a company that values its people's aspirations.
- Dimensions & Packaging
- Mirror Signage: Width 1377 mm x Depth 3 mm x Height 1030 mm.
Business Unit Signage: Width 1377 mm x Depth 3 mm x Height 1030 mm. - Tags
- OOH, Out of home, Advertising, CI, Corporate Identity, Signboard, Station sign, Mirror
- Production Technology
- This PR display can communicate a variety of messages reinforcing the overall theme of Kokorozashi. The layout is unified so the different messages are easy to read. By using handwriting, the concept is personalized and individualized.
- Design Challenge
- The greatest challenge was inspiring Mitsui & Co. employees to reflect on their own Kokorozashi. Conventional signage offers merely a passive viewing experience. However, by having viewers superimpose their reflections over the concept It all begins with Kokorozashi displayed on a mirror, we created a natural catalyst for them to question their own aspirations. This transformed a one way message into an interactive experience.
- Research
- To visualize the brand tagline Kokorozashi, we expressed the aspirations of Mitsui & Co.'s 10 business divisions through handwritten messages. The aim was to convey that the company values personal aspiration, and to communicate the diverse range of its businesses. We developed a spatial design featuring the brand tagline on mirrors and the aspirations of the business divisions, reconstructing the station passage into a narrative space for visitors to experience the corporate values.
- Inspiration
- As a global trading and investment company, Mitsui & Co. faces the challenge that its wide range of businesses makes it difficult for many people to understand what exactly it is and its people do. Images of employees and workplace scenes are overlaid with messages articulating the Kokorozashi of each business division, followed by the reflection of the person looking into the mirror and the message. It symbolizes the inner drive needed to turn aspirations into reality.
- Project Duration
- Published: August 28, 2025 to Present in Tokyo, Japan.
- Operation Flow
- The placement of the displays is arranged according to the natural flow of traffic to maximize impact. There are messages from 10 different employees one after the other. The brand tagline comes last in the mirror. This allows passersby to get a sense of each business division's aspirations. The mirror and its message make a connection to them personally, to their own lives. It all begins with Kokorozashi.
- Team Members
- Art Director: Daichi Takizawa
Graphic Designer: Daichi Takizawa
Photo Editor: Akira Sudo
Photographer: Fumio Doi
Photographer: Takumi Ota
Producer: Masayo Tachibana
Producer: Yuki Ito
Producer: Shiori Kusabe
Planner: Shota Takei
Planner: 502 Tanaka
Planner: Kurumi Kamata
Media Agency: Metro Ad Agency Co., Ltd.
Creative Director: Kashiwa Sato - Image Credits
- Images 1 to 5: Photographer Takumi Ota.
Video Credits: Director, Cinematographer and Editor Yuki Nobue.
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