Wudang Blessing Féiniúlacht Amhairc by Yao Wu is a highly esteemed winner of the very prestigious 2026 Duais Airgid A' Design Award in Dearadh Fógraíochta Competition Category.
AirgeadFógraíocht· 2026
Wudang Blessing Féiniúlacht Amhairc
by Yao Wu
Client: Wudang Mountain Culture and Tourism Development Group Co., Ltd.
Duais Airgid A' Design Award Winner in Fógraíocht Category
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The Design
About Wudang Blessing Féiniúlacht Amhairc
Is córas féiniúlachta amhairc é Beannacht Wudang a cruthaíodh do bhranda turasóireachta cultúrtha. Athléiríonn an córas pearsana cultúrtha Taoiseacha, lena n-áirítear an tImpire Zhenwu, Cúigear Déithe an Rachmais, Fu Lu Shou agus beannacht staidéir Fhána Taizi, i stíl léirithe chomhaimseartha. Comhtháthaíonn an clóghrafaíocht cuair na sléibhte isteach sna stríoca. Tá na patrúin modúlach, agus scálaíonn na grafaicí veicteoireacha ó chártaí gnó go cláir fógraí. Cuirtear dhá mhód datha ar fáil, CMYK don chló agus RGB do scáileáin. Cuireann an córas aontaithe íomhánna scaipthe as feidhm agus tacaíonn sé le táirgí, pacáistíocht agus meáin dhigiteacha.
The Recognition
About the Duais Airgid A' Design Award
Bhuaigh an dearadh Wudang Blessing Féiniúlacht Amhairc Duais Airgid A' Design Award, aitheantas an-ghradamach a bhronntar ar dhearaí ardchaighdeáin, álainn agus drámatach. Is saothair thar a bheith drithleacha agus an-chruthaitheach iad buaiteoirí Airgid a léiríonn saineolas, tallann agus géarchúis shármhaith a ndearthóirí. Táthar ag súil go mbeidh an dearadh Wudang Blessing Féiniúlacht Amhairc ina shaothar iontach, ina léiriú sampla, thar a bheith gairmiúil agus go domhain nuálach. Is aireagán an-suntasach, ionadmhuirthe é an dearadh seo a bhuaigh Duais Airgid A' Design Award a dhéanann leas do theorainneacha na healaíne, na heolaíochta, an deartha agus na teicneolaíochta agus a chuireann chun cinn iad. Is cruthú é an dearadh Wudang Blessing Féiniúlacht Amhairc a bhfuil formad mór leis, a mhúsclaíonn mianta, a thugann mothúcháin dhearfacha agus a adhnann iontas agus ionadh.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Aiming at outdated vision, scattered IPs and aging communication of Wudang cultural tourism, we deeply explore Taoist culture, remodel core IP visuals, unify visual standards, establish a full-link visual system with communication plans, and adapt traditional culture to contemporary aesthetics and new media scenarios.
- Dimensions & Packaging
- Vector based system with spot colors Typography integrates Taizipo mountain curves Gourd framed golden toad IP and Q style Taoist deities for product development Graphics in AI EPS SVG with 3D models for figurines Outdoor sculptures use fiberglass with UV coating
- Tags
- Wudang Blessing, Taoist Culture, IP Visual Design, Traditional Culture Activation, Trendy Design, Cultural Tourism Communication, Brand Visual
- Production Technology
- Vector graphics scale infinitely from business cards to billboards. Typeface integrates mountain curves into stroke design. Patterns are modular for wrapping paper or silk scarves.
- Design Challenge
- Deconstruct traditional symbols with modern design while retaining cultural essence; integrate fragmented IPs into a systematic visual solution to solve communication pain points; empower cultural inheritance and Wudang tourism brand upgrading, setting a model for modernization of traditional culture.
- Research
- Research included literature review, and interviews with 20 youths. Findings show young people prefer styles balancing cuteness with sophistication, with architectural curves resonating more than structures. Strategies use mountain curves as cultural metaphor, anthropomorphized figures, and low-saturation tones. The system enters daily life through products and digital media, proving traditional culture gains commercial vitality through design.
- Inspiration
- Centering on cultural IPs of Wudang Mountain including Zhenwu Emperor, Five Gods of Wealth, Fu Lu Shou and Taizi Slope Study Blessing, this project reconstructs traditional symbols of blessing, study and wealth in a trendy and contemporary artistic way, builds a complete brand visual system and advertising communication plan to realize the youthful and international spread of Wudang traditional culture.
- Project Duration
- The project started in Beijing in May 2025 and was completed in Beijing in July 2025.
- Operation Flow
- Three illustration series have dual color modes CMYK for print and RGB for screen. Flat style maintains sharp lines at any size. System supports applications from stationery to blind boxes to phone wallpapers.
- Patents
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- Team Members
- Original designer: Wu Yao
llustration designer: Zhang Yuchen
Illustration designer: Xie Boxing
Illustration designer: Tan Zhen
Graphic designer: Zheng Ziyang
Graphic designer: Tang Wenhu
3D Designer: Liao Hao
Copywriting: Xu Xiaohui - Image Credits
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