Bitter Plus Sweet Feidhm Phríomha: Aitheantas Corparáideach by Liying Wang

Bitter Plus Sweet Feidhm Phríomha: Aitheantas Corparáideach by Liying Wang is a highly esteemed winner of the very prestigious 2026 Duais Iarainn A' Design Award in Dearadh Grafach Competition Category.

IarannGrafaic· 2026

Bitter Plus Sweet Feidhm Phríomha: Aitheantas Corparáideach

by Liying Wang

Client: Liying Wang

Duais Iarainn A' Design Award Winner in Grafaic Category

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The Design

About Bitter Plus Sweet Feidhm Phríomha: Aitheantas Corparáideach

Téacs an Leabhair: Athshamhlaíonn aitheantas corparáideach Bitter plus Sweet aeistéitic an chaife cheardaíochta trí mhonagram déléite. Spreagtha ag déachas an chaife, ag cothromú láidreachta agus boige, cumascann an dearadh croí geoiméadrach le hiniticéalacha an bhranda. Léiríonn B struchtúrach na rósta searbha, agus cuireann S an mhilseacht in iúl. Deartha ar ghreille dhian mhatamaiticiúil, úsáideann an lógó inscálaithe pailéad orgánach de Dhonn Espresso agus Glas Sáiste. Cuireann an cur chuige seo cliséanna tionsclaíocha bunoscionn, ag mealladh tomhaltóirí le scéal físiúil folaithe a thugann sásamh.

The Recognition

About the Duais Iarainn A' Design Award

Bhuaigh an dearadh Bitter Plus Sweet Feidhm Phríomha: Aitheantas Corparáideach Duais Iarainn A' Design Award, aitheantas gradamach a bhronntar ar dhea-dhearaí a chomhlíonann na riachtanais ghairmiúla agus thionsclaíocha a bhíonn á n-éileamh ó chruthuithe a ndearnadh go maith iad. Léiríonn buaiteoirí Iarainn scil mhór, speisialtóireacht ard, tuiscint saineolaí agus cumas cruthaitheach a gcruthaitheoirí. Táthar ag súil go mbeidh an dearadh Bitter Plus Sweet Feidhm Phríomha: Aitheantas Corparáideach ina chruthú a bhfuil an-mheas air, a n-ardaítear agus a ghráitear atá praiticiúil agus nuálach. Comhtháthaíonn an dearadh seo a bhuaigh Duais Iarainn A' Design Award na cleachtais is fearr sa tionscal agus tá saintréithe teicniúla inniúla aige nasctha le heolas agus le tallann. Tá meas ar an dearadh Bitter Plus Sweet Feidhm Phríomha: Aitheantas Corparáideach as a dhúthracht agus dearadh é chun feabhsuithe cáilíochta beatha a sholáthar a chabhraíonn leis an domhan a dhéanamh ina áit níos fearr.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The identity utilizes a double read principle, integrating a geometric heart with the brand initials. The left side forms a structural letter B representing the intensity of bitter roasts, while the right side forms a letter S for sweetness. Built on a mathematical grid, the logo ensures timeless scalability across physical and digital mediums. The palette of Espresso Brown and Sage Green avoids industrial platitude, offering an organic feel that appeals to craft focused consumers.
Dimensions & Packaging: This identity is built to ensure pixel perfect translation across digital screens and physical print. The logo is delivered in scalable vector formats and high resolution raster files. Brand guidelines define minimum sizing and clear space rules to guarantee legibility on applications ranging from small paper espresso cups to large storefront window decals and embroidered employee uniforms.
Tags: Brand Identity, Logo Design, Coffee Shop, Geometric Design, Corporate Identity, Minimalism, Visual Communication
Production Technology: The design was developed using professional vector-based software, such as Adobe Illustrator and Figma, to ensure infinite scalability without loss of detail. A strict mathematical grid system was applied to the monogram to maintain perfect proportions across various applications, from small-scale social media icons to large-scale storefront window decals and embroidered textile merchandise.
Design Challenge: The hardest challenge was balancing rustic coffee tropes with a modern, socially-driven craft aesthetic. Internally, blending a rigid 'B' and 'S' into a recognizable heart required extensive iteration to avoid forced geometry. Externally, production constraints dictated the logo must remain legible across diverse media, from low-fidelity stamp printing on recycled packaging to crisp digital app icons, demanding strict, uncompromising adherence to the mathematical grid.
Research: Exploratory research aimed to define modern craft coffee aesthetics. Methodology included visual audits of 15 local competitors and comparative testing of logo concepts. Data was collected via random surveys with local coffee drinkers. Results showed a 75 percent preference for organic geometries over industrial tropes. Insights revealed consumers crave hidden narratives, directly impacting the dual B and S heart design. This approach elevates brand business equity and modernizes local coffee culture.
Inspiration: This project was inspired by the intrinsic duality of the coffee experience: the balance between strength and softness. The motive was to create a symbol conveying both technical precision and human warmth. Research into geometry and minimalist monograms led to a heart shape constructed from the letters 'B' and 'S'. The goal was to reward observant customers with a hidden narrative, moving beyond traditional coffee tropes toward a sophisticated, modern craft aesthetic.
Project Duration: The project started in December 2025 in California, U.S., and finished at the end of February 2026.
Operation Flow: The brand interacts with customers through a discovery phase; the realization of the hidden letter B and letter S initials follows the initial recognition of a heart symbol. This engagement builds brand equity.
Image Credits: Image #1: Creator Liying Wang, 2026.
Image #2: Creator Liying Wang, 2026.
Image #3: Creator Liying Wang, 2026.
Image #4: Creator Liying Wang, 2026.
Image #5: Creator Liying Wang, 2026.