Identity Created by Consumer (ICC) Córas Aitheantais Chorparáidigh by Jone Aleksiunaite

Identity Created by Consumer (ICC) Córas Aitheantais Chorparáidigh by Jone Aleksiunaite is a highly esteemed winner of the very prestigious 2013 Duais Cré-umha A' Design Award in Dearadh Grafach Competition Category.

Cré-umhaGrafaic· 2013

Identity Created by Consumer (ICC) Córas Aitheantais Chorparáidigh

by Jone Aleksiunaite

Client: Vilnius Academy of Arts

Duais Cré-umha A' Design Award Winner in Grafaic Category

19,119
Verified Award Winner
Verify Award Status for #27919

View at A' Design Award Press Release Award Badge

Colors

The Design

About Identity Created by Consumer (ICC) Córas Aitheantais Chorparáidigh

Is córas dinimiciúil aitheantais chorparáidigh é Aitheantas Cruthaithe ag an Tomhaltóir a forbraíodh do dhánlann ealaíne nua-aimseartha. Comhcheanglaíonn an córas cuid sheasta agus cuid dhinimiciúil. Is iad na bunelementí amhairc agus tacar clóite a chruthaíonn an chuid sheasta. Tá an chuid dhinimiciúil tógtha as sonraí a chruthaíonn na cuairteoirí. Cruthaíonn gach cuairteoir siombail phearsanta agus íomhá gluaiseachta. Úsáidtear na heilimintí seo ansin do chuimhneacháin, do ghrafaic ghluaiste agus do lógó dinimiciúil a thaispeántar ar an suíomh gréasáin agus ar scáileáin dhigiteacha. Tá an t-ábhar amhairc déanta le grafaic veicteoir agus físeán taifeadta.

The Recognition

About the Duais Cré-umha A' Design Award

Bhuaigh an dearadh Identity Created by Consumer (ICC) Córas Aitheantais Chorparáidigh Duais Cré-umha A' Design Award, aitheantas an-ghradamach a bhronntar ar dhearaí sármhaithe a mbíonn cruthaitheacht, aireagacht agus géarchúis mar shaintréithe acu. Is déantúsáin ghlic agus chruthaitheacha go suntasach iad buaiteoirí Cré-umha a dhearbhaíonn taithí fhairsing, samhlaíocht agus acmhainneacht a ndearthóirí. Táthar ag súil go mbeidh an dearadh Identity Created by Consumer (ICC) Córas Aitheantais Chorparáidigh ina rud a bhfuil an-mheas air, a n-ardaítear agus a ghráitear, atá thar a bheith gairmiúil agus nuálach. Ionchorpraíonn an dearadh seo a bhuaigh Duais Cré-umha A' Design Award na cleachtais is fearr san ealaín, san eolaíocht, sa dearadh agus sa teicneolaíocht, agus tá sé sármhaith as a aird ar mhionsonraí. Sásaíonn an dearadh Identity Created by Consumer (ICC) Córas Aitheantais Chorparáidigh riachtanais go hálainn, bainíonn sé le mianta, cuireann sé draíocht ar mhothúcháin agus tarraingíonn sé fiosracht.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The project describes a system of a dynamic identity where a strategy of a company and an experience of a consumer with a dialogue between both sides is well planned. It is a structure, that gives an opportunity for the customer to influence the identity of a company. This structure has a visual basis, which allows to include changing dynamic details, while keeping the stylistically unified effect. The Modern Art Museum is chosen as a model for a concept explanation, as a space, where the creative process can be easily planned: every visitor is made to create two units of a personal identity data – a personal symbol and an image of a movement – they become essential visual material for making individual souvenirs, moving graphics and a dynamic logotype that is used in a website and digital screens of the museum. The consumer becomes a source of creation, which colours the basic identity structure of the museum.
Dimensions & Packaging: The project includes theory work (analysis/research/solution), a plan of company's strategy, visual solution and idea presentation video.
Tags: Identity, strategy, consumer, creates, id, corporate, business plan, idea, people, dynamic
Production Technology: The visual part was made by using vector graphics and recorded digital video material to get the image of human movement.
Design Challenge: To design a strategy that brings atrractive visual results of consumer creation. To think of how consumer can consciously or unconsciously influence a corporate identity. To keep influence and visual dynamics while keeping clear identification.
Research: Reasearch in identity (as philosophy and social science), corporate identity, dynamic corporate identity, branding and its strategies, innovative design strategies, technological methods for collecting, processing and using visual data.
Inspiration: Inspiration source: a book "Brand Sense" of Martin Lindstrom, curiosity in corporate identity field, identity as social science and philosophy, interaction between consumer and company identities, seek for higher emotional experience values of using graphic design.
Project Duration: February 11 - June 11 in Vilnius Academy of Arts, Vilnius, Lithuania
Operation Flow: The key strategy for consumer's influenced identity can be used for identifying any company by changing technological methods of collecting, processing and using data.

In this exact example, the use of creative masterpiece made by number of museum's visitors, can be expanded to various digital and printing areas in museum's identity and advertising.
Team Members: Student Jone Aleksiunaite
Lecturer Marius Bartkus