SugarLady Ladies Brand Pop-up Store Dearadh Inmheánach Siopa Aonuaire by Prism Design is a highly esteemed winner of the very prestigious 2017 Duais Airgid A' Design Award in Dearadh Interiúir Competition Category.

AirgeadInteriúr· 2017

SugarLady Ladies Brand Pop-up Store Dearadh Inmheánach Siopa Aonuaire

by Prism Design

Client: Prism Design

Duais Airgid A' Design Award Winner in Interiúr Category

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Colors

The Design

About SugarLady Ladies Brand Pop-up Store Dearadh Inmheánach Siopa Aonuaire

Is inmheánach siopa aonuaire é SugarLady a cruthaíodh do bhranda éadaí ban i Shanghai, an tSín. Úsáidtear an criostal siúcra mar phríomhthéama, ag nascadh an spáis inmheánaigh le hainm an bhranda. Tá gach cill taispeána tógtha as fráma cruach atá clúdaithe le bileog níolóin tionsclaíoch. Soilsíonn painéil LED 600 x 600 milliméadar na cealla ón taobh istigh, sa chaoi go lonraíonn gach aonad go bog. Tá na cealla simplí agus éadrom, rud a chiallaíonn gur féidir iad a chur le chéile, a bhogadh agus a atheagrú in go leor cumraíochtaí éagsúla. Tá achar iomlán de 6 mhéadar ar 10 méadar sa dearadh, agus áirítear seomra feistis ann.

The Recognition

About the Duais Airgid A' Design Award

Bhuaigh an dearadh SugarLady Ladies Brand Pop-up Store Dearadh Inmheánach Siopa Aonuaire Duais Airgid A' Design Award, aitheantas an-ghradamach a bhronntar ar dhearaí ardchaighdeáin, álainn agus drámatach. Is saothair thar a bheith drithleacha agus an-chruthaitheach iad buaiteoirí Airgid a léiríonn saineolas, tallann agus géarchúis shármhaith a ndearthóirí. Táthar ag súil go mbeidh an dearadh SugarLady Ladies Brand Pop-up Store Dearadh Inmheánach Siopa Aonuaire ina shaothar iontach, ina léiriú sampla, thar a bheith gairmiúil agus go domhain nuálach. Is aireagán an-suntasach, ionadmhuirthe é an dearadh seo a bhuaigh Duais Airgid A' Design Award a dhéanann leas do theorainneacha na healaíne, na heolaíochta, an deartha agus na teicneolaíochta agus a chuireann chun cinn iad. Is cruthú é an dearadh SugarLady Ladies Brand Pop-up Store Dearadh Inmheánach Siopa Aonuaire a bhfuil formad mór leis, a mhúsclaíonn mianta, a thugann mothúcháin dhearfacha agus a adhnann iontas agus ionadh.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This design is a pop up design. We used the simplest material and technology to built it. The most unique features of this design must be the inner connection between the design itself and the concept of the brand.
Dimensions & Packaging: The total area is 6000mm*10000mm. Fitting room:2000mm*2000mm*2400mm. Display cells: 650mm*850mm*2350mm, 650mm*850mm*2200mm, 750mm*1200mm*2200mm, 750mm*950mm*2000mm.
Tags: Sugar, Woman cloth
Production Technology: The illustration were coming from 600mm*600mm LED panel.
The cover coat was made by industrial nylon sheet, which could save more budgets as well as providing better illustration effects.
Design Challenge: As a pop store, we need to made our design simplified enough to be constructed and removed. At the same time, there's not enough light for the exhibition, so additional light design was required. So we made several cells, each was just made by steel bones and industrial nylon sheet surface, each to build and move. Also, we put light in it to make it glowing from inside.
Research: The most important part for this design is the understanding of the brand culture. We thought deeply of the meaning of Sugar Lady and then came up with the sugar crystal idea.
Inspiration: The name of the brand is Sugar Lady. We extracted Sugar as our key elements. By observing sugar crystal, we came up with the idea of using steel and canvas as a metaphor of charming women. Time gave them strength. However, inside their heart they were still as sweet and beauty as they always are.
Project Duration: The project was built on 15th August 2016, in ShangHai, China. The exhibition lasted for two weeks.
Operation Flow: The key point of this design is changeable, which means all the cells of those sugar crystal can be re-combined and moved all around, just depends on how the users would like to arrange them.
Team Members: Designer name:TOMOHIRO KATSUKI
Designer name:MASANORI KOBAYASHI
Image Credits: Photographer:MAKOTO ADACHI