DuePiùTre – Più Che Hamburger Féiniúlacht Amhairc by Laura Ferrario is a highly esteemed winner of the very prestigious 2017 Duais Cré-umha A' Design Award in Dearadh Grafach Competition Category.
Cré-umhaGrafaic· 2017
DuePiùTre – Più Che Hamburger Féiniúlacht Amhairc
Client: Ferrariodesign
Duais Cré-umha A' Design Award Winner in Grafaic Category
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- Verified Award Winner
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The Design
About DuePiùTre – Più Che Hamburger Féiniúlacht Amhairc
Is bistrot beag é DuePiùTre a thairgeann Ní Hamburgers amháin, ach freisin pastrami agus beoir sicín, agus iad go léir ar athchuairt le táirgí úra agus fíor na hIodáile. Roghnaíodh an bulldog mar gheall le linn an Chéad Chogaidh Dhomhanda gurbh é mascot Chabhlach na Stát Aontaithe é, agus toisc gurb é madra peataí duine de chomhpháirtithe an bhistrot é. Mar chúiteamh ar ainm cruthaithe na háite, cuimsíonn an dearadh hata cócaire don bulldog agus íocaíocht chun sochair a dhéanann iarracht an smaoineamh ar bhunaíocht a thairgeann bia a chur in iúl ar bhealach níos dírí.
The Recognition
About the Duais Cré-umha A' Design Award
Bhuaigh an dearadh DuePiùTre – Più Che Hamburger Féiniúlacht Amhairc Duais Cré-umha A' Design Award, aitheantas an-ghradamach a bhronntar ar dhearaí sármhaithe a mbíonn cruthaitheacht, aireagacht agus géarchúis mar shaintréithe acu. Is déantúsáin ghlic agus chruthaitheacha go suntasach iad buaiteoirí Cré-umha a dhearbhaíonn taithí fhairsing, samhlaíocht agus acmhainneacht a ndearthóirí. Táthar ag súil go mbeidh an dearadh DuePiùTre – Più Che Hamburger Féiniúlacht Amhairc ina rud a bhfuil an-mheas air, a n-ardaítear agus a ghráitear, atá thar a bheith gairmiúil agus nuálach. Ionchorpraíonn an dearadh seo a bhuaigh Duais Cré-umha A' Design Award na cleachtais is fearr san ealaín, san eolaíocht, sa dearadh agus sa teicneolaíocht, agus tá sé sármhaith as a aird ar mhionsonraí. Sásaíonn an dearadh DuePiùTre – Più Che Hamburger Féiniúlacht Amhairc riachtanais go hálainn, bainíonn sé le mianta, cuireann sé draíocht ar mhothúcháin agus tarraingíonn sé fiosracht.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- DuePiuTre is a small bistrot based on the idea of proposing not just hamburgers, but also pastrami and beer can chicken all revisited and spiced up with fresh and genuine Italian products. The choice of the bulldog was made both because it had been the mascot of the United States Navy, and because it is the dog owned by one of the partners. The project was handled at 360 degrees, from the brand to the signage, from the website to social networks, from the wallpaper to the decor of the interior.
- Tags
- Logo, Brand, Brand identity, Digital, Exhibition, Social media, Sign, Promotion
- Production Technology
- The bistrot mood is based on the concept of healthy and environmentally friendly food, so we tried to use natural materials such as wood, iron, paper and recycled cardboard.
- Design Challenge
- The hardest thing was to find a solution to the flowers in the vases because there was little light and they all dried out. Finally, we created photographic postcards of flowers and applied them to the sticks we then planted in the clay pots: the result was an innovative garden.
- Inspiration
- A reliable and easy dog, which, however has a well defined personality, all of which perfectly reflects the values of the bistrot. Both the name and the symbol did not convey the idea of food, so by means of the chef's hat and pay off it was possible to highlight what the restaurant really offers: more than hamburgers with an Italian taste. Yellow is the color of the sun, of joy, of dynamism and creativity, of wisdom and of the word. Yellow and black are the most powerful combination.
- Project Duration
- The project started in April 2015 in Milano and is going on now concerning social and communication
- Team Members
- Creative Director: Laura Ferraio
Photo: Sauro Sorana, Chiara Zoppei
Copy: Mauro Marinoni, Chiara Villa - Image Credits
- Fotoforma
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