Kalitva Catalóg Táirgí by Lana Raizen is a highly esteemed winner of the very prestigious 2019 Duais Cré-umha A' Design Award in Dearadh Grafach Competition Category.

Cré-umhaGrafaic· 2019

Kalitva Catalóg Táirgí

by Lana Raizen

Client: Kalitva

Duais Cré-umha A' Design Award Winner in Grafaic Category

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Verified Award Winner

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Colors

The Design

About Kalitva Catalóg Táirgí

Cruthaíodh an chatalóg do mhonaróir uirlisí cócaireachta sa Rúis. Mar thoradh ar eolas mionsonraithe agus anailís chomparáideach ar na bailiúcháin go léir, roghnaíodh na spíosraí, na luibheanna agus na glasraí is oiriúnaí, a chomhlánaigh dearadh na catalóige agus a leag béim ar na buntáistí a bhaineann le gach bailiúchán. Príomhchlúdach na gcatalóg a rinneadh le gearradh i bhfoirm pan friochadh, trína dtaispeánann grianghraf daite an bhailiúcháin. Déantar Láimhseálann an uile friochta agus na potaí ar an dara clúdach a vearnaisiú le laicir bhog, ag aithris aithris ar chlúdach iarbhír na láimhseálacha seo.

The Recognition

About the Duais Cré-umha A' Design Award

Bhuaigh an dearadh Kalitva Catalóg Táirgí Duais Cré-umha A' Design Award, aitheantas an-ghradamach a bhronntar ar dhearaí sármhaithe a mbíonn cruthaitheacht, aireagacht agus géarchúis mar shaintréithe acu. Is déantúsáin ghlic agus chruthaitheacha go suntasach iad buaiteoirí Cré-umha a dhearbhaíonn taithí fhairsing, samhlaíocht agus acmhainneacht a ndearthóirí. Táthar ag súil go mbeidh an dearadh Kalitva Catalóg Táirgí ina rud a bhfuil an-mheas air, a n-ardaítear agus a ghráitear, atá thar a bheith gairmiúil agus nuálach. Ionchorpraíonn an dearadh seo a bhuaigh Duais Cré-umha A' Design Award na cleachtais is fearr san ealaín, san eolaíocht, sa dearadh agus sa teicneolaíocht, agus tá sé sármhaith as a aird ar mhionsonraí. Sásaíonn an dearadh Kalitva Catalóg Táirgí riachtanais go hálainn, bainíonn sé le mianta, cuireann sé draíocht ar mhothúcháin agus tarraingíonn sé fiosracht.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The catalog of cooking utensils for Russian manufacturer. It shows the advantages of each collection, each item from a different angle. The overall picture is complemented by photos of food, spices, herbs. The main cover of the catalog is made with a cutting in the form of a frying pan, through which the color photo of the new collection shows through. The handles of the frying pans and pots on the second cover are varnished by soft-touch laque, imitating the actual coverage of these handles. Photo and video can not convey this effect and sensations.
The catalog was presented by the company at an international exhibition HouseHold 2018.
Dimensions & Packaging: Width 210 mm x Depth 9 mm x Height 250 mm
Tags: catalog, book, product, kalitva, design, creative, page, layout, booklet, brochure, utensils
Production Technology: Main cover: matt paper, 300g/m2, a cutting in the form of a frying pan.
Second cover: glossy paper, 250g/m2, matt soft-touch laque on handles.
Pages: matt paper, 170g/m2.
Design Challenge: The main difficulties arose with the selection of the most appropriate photos. But since there were no angles necessary for this design, it was decided to make a professional photo session for each collection. At this stage there was a difficulty in transmitting authentic colors and textures.
But thanks to the game of lighting and professional processing, I achieved a realistic view of each subject.
Research: As a result of detailed familiarization and comparative analysis of all collections of utensils by this manufacturer, the most suitable spices, herbs and vegetables were selected, which complemented the design of the catalog and highlighted the advantages of each collection.
I used the design with two main colors - white and deep red. The most collections are dark or black, they go well with that colors.
Inspiration: The beauty of the collections inspired me to such a presentation catalog. I wanted to show the advantage and uniqueness of each collection, its difference from others.
Project Duration: The project started in July 2018 and finished in August 2018. Russia, Moscow and Novosibirsk
Operation Flow: The catalog opens with information about the company and a description of the technologies that were used in the manufacture of utensils. Then there is the decoding of the main icons and symbols. The following is a section of premium collections with photographs, a detailed description and composition of each one. Then it shows popular collections with the same presentation structure.
There is a section with classic aluminum cookware, which the company has been producing since 1954 at the end of the catalog. Recommendations for the care of each type of collection are described on the last pages and a sheet for notes finish the catalog.
Team Members: Lana Raizen
Image Credits: Photographer: Sergey Fedotov, Kalitva