Sheikh El Burger Brandáil Lógó by Moataz Mohamed

Sheikh El Burger Brandáil Lógó by Moataz Mohamed is a highly esteemed winner of the very prestigious 2019 Duais Cré-umha A' Design Award in Dearadh Fógraíochta Competition Category.

Cré-umhaFógraíocht· 2019

Sheikh El Burger Brandáil Lógó

by Moataz Mohamed

Client: Moataz Mohamed

Duais Cré-umha A' Design Award Winner in Fógraíocht Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Sheikh El Burger Brandáil Lógó

I gcultúr na hAraibe, déanann an focal “Sheikh” cur síos ar an rangú is airde is féidir a bhaint amach as a mbuíochas, a gcothroime, a humbleness agus a gceannaireacht dhearfach. Seo mar a shuíomar ár mbranda: slang a bhféadfadh baint a bheith ag ár sprioc leis agus a rá go liteartha ina gcumarsáid laethúil. Slang a aistríonn go cáilíocht, oidhreacht agus ceannaireacht margaidh.

The Recognition

About the Duais Cré-umha A' Design Award

Bhuaigh an dearadh Sheikh El Burger Brandáil Lógó Duais Cré-umha A' Design Award, aitheantas an-ghradamach a bhronntar ar dhearaí sármhaithe a mbíonn cruthaitheacht, aireagacht agus géarchúis mar shaintréithe acu. Is déantúsáin ghlic agus chruthaitheacha go suntasach iad buaiteoirí Cré-umha a dhearbhaíonn taithí fhairsing, samhlaíocht agus acmhainneacht a ndearthóirí. Táthar ag súil go mbeidh an dearadh Sheikh El Burger Brandáil Lógó ina rud a bhfuil an-mheas air, a n-ardaítear agus a ghráitear, atá thar a bheith gairmiúil agus nuálach. Ionchorpraíonn an dearadh seo a bhuaigh Duais Cré-umha A' Design Award na cleachtais is fearr san ealaín, san eolaíocht, sa dearadh agus sa teicneolaíocht, agus tá sé sármhaith as a aird ar mhionsonraí. Sásaíonn an dearadh Sheikh El Burger Brandáil Lógó riachtanais go hálainn, bainíonn sé le mianta, cuireann sé draíocht ar mhothúcháin agus tarraingíonn sé fiosracht.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: What makes this logo different is the simplicity of the design, theme and the mustache element added the bold reflection of the burger sandwich, also the bold Arabic typo added a beautiful mix to each other.
Dimensions & Packaging: - Burger box recommended Weight of paper 350 gm. (Craft paper)
- Fries box recommended Weight of paper 350 gm. (Craft paper)
- Food wrapping paper recommended Weight of paper 60 gm.
- Delivery paper bag recommended Weight of paper 160 gm.(Craft paper)
Tags: Branding, logo design, logo branding, burger
Production Technology: I was responsible for the art Part and to recommend the production materials only, All production dimensions and print was recommended by the production house.
Design Challenge: How to make a typo wording matches with the mustache theme to present a logo design reflects the culture side with modern and smart look and feel, and how this design will fit on all the product materials.
Research: In the Arabian culture, the word “Sheikh” is slang for the highest ranking one can attain for their gratitude, fairness, humbleness and positive leadership.
This is how we positioned our brand: slang that our target could relate to and literally say in their everyday communication. Slang that translates to quality, heritage and market leadership.
Inspiration: I got the inspiration from the Arabian culture and how it is very strong, so I took the mustache as a theme to the logo and linked it to the burger brand to reflect how the food will be well served and bold burger
Project Duration: The project started in May 2018 in Egypt and finished in June 2018 in Egypt, and was exhibited in Doha , April 2018.
Operation Flow: The operation and the flow was smooth because when the art part was done, I recommend to the client all the easy methods that can help him from the materials and simulations to imagine how his packaging will look like after printing.