Logotype SETMA Logotype by Mateus Matos Montenegro

Logotype SETMA Logotype by Mateus Matos Montenegro is a highly esteemed winner of the very prestigious 2019 Duais Cré-umha A' Design Award in Dearadh Grafach Competition Category.

Cré-umhaGrafaic· 2019

Logotype SETMA Logotype

by Mateus Matos Montenegro

Client: Mateus Matos Montenegro

Duais Cré-umha A' Design Award Winner in Grafaic Category

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Verified Award Winner

Verify Award Status for #85377

Féach ar Sheirbhísí Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Logotype SETMA Logotype

Léiríonn branda SETMA, Rúnaíocht Turasóireachta agus Comhshaoil Bardasach Jijoca de Jericoacoara, tírdhreach chomhchuí agus iontais nádúrtha na cathrach, ón Lagún Gorm, an Serrote, an Chloch Phiartha, an Mhuir agus an Sunset íocónach ar na Dumhcha. Rinne an dearthóir na heilimintí seo go léir a aontú i bhfoirm chomhchuí le húsáid eilimintí cuartha tonnta sine, a léiríonn minicíocht, cothromaíocht agus cothromaíocht idir an áilleacht nádúrtha agus an taithí ar fad a sholáthraíonn an chathair, a mheasann a gcónaitheoirí agus go leor cuairteoirí ar fud an domhain.

The Recognition

About the Duais Cré-umha A' Design Award

Bhuaigh an dearadh Logotype SETMA Logotype Duais Cré-umha A' Design Award, aitheantas an-ghradamach a bhronntar ar dhearaí sármhaithe a mbíonn cruthaitheacht, aireagacht agus géarchúis mar shaintréithe acu. Is déantúsáin ghlic agus chruthaitheacha go suntasach iad buaiteoirí Cré-umha a dhearbhaíonn taithí fhairsing, samhlaíocht agus acmhainneacht a ndearthóirí. Táthar ag súil go mbeidh an dearadh Logotype SETMA Logotype ina rud a bhfuil an-mheas air, a n-ardaítear agus a ghráitear, atá thar a bheith gairmiúil agus nuálach. Ionchorpraíonn an dearadh seo a bhuaigh Duais Cré-umha A' Design Award na cleachtais is fearr san ealaín, san eolaíocht, sa dearadh agus sa teicneolaíocht, agus tá sé sármhaith as a aird ar mhionsonraí. Sásaíonn an dearadh Logotype SETMA Logotype riachtanais go hálainn, bainíonn sé le mianta, cuireann sé draíocht ar mhothúcháin agus tarraingíonn sé fiosracht.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The SETMA, the Municipal Tourism and Environment secretariat, brand of Jijoca de Jericoacoara must be what the municipality and its environment represents for all the people who enjoy the unique and wonderful moments of happiness and peace there. It must be an extremely expressive brand, but light and harmonious. A visual representation of a paradise.
Dimensions & Packaging: The logo showcases the five colorful natural elements that unify and represent the city of Jijoca de Jericoacoara. We transformed these elements in icons and unified those using harmonious sine waves curves, implying they are all part of one environment. We overlapped the elements that connects between themselves.
Tags: Jijoca de jericoacoara, setma, logotype, environment, harmony, transcendent, tourism
Production Technology: The mais insight of the design was to unify all the main city elements using the harmony that their own environment provides, with the sine curves waves in resonance with nature.
Design Challenge: The main creative challenge in the concept was to find a way to be simple, but at the same time represents the whole city, environment and the amazingness feeling of freedom, all together connected with nature.
We found this harmony in the sine waves that represent all life. We are all made of energy waves that resonate with each other and our environment.
Research: The research for the design was to find what where the main elements of the city. Witch ones represented more the city as a whole. The collection of data came from a study related do images from social media and which ones were most shared by its visitors.
Inspiration: The logotype appropriates the natural wonders of the municipality to represent in a drawing everything that it offers to its tourists and visitors. From the lagoon, the serrote, the pierced stone, the sea and the iconic sunset on the dunes.
To unify all these elements, we use harmonious curved sine-wave elements, which represent the frequency, balance, harmony and equilibrium between all the natural beauty and the transcendent experience it provides.
Project Duration: The project started by the end of January 2018 and ended in the middle of March 2018.
Operation Flow: From the beginning of the project, the main idea was to have a harmony, an energy, a flow in which the design would represent the environmental wonders with de transcendent feeling of its users.
Team Members: Mateus Matos Montenegro