InterBrasil Logotype Redesign Athdhearadh Aitheantais Branda le Mateus Matos Montenegro

Is buaiteoir an-mheasúil den ghradam fíor-ardghradamach 2020 Duais Airgid A' Design Award sa Chatagóir Comórtais Dearadh Grafach é an dearadh InterBrasil Logotype Redesign Athdhearadh Aitheantais Branda le Mateus Matos Montenegro.

AirgeadGrafaic· 2020

InterBrasil Logotype Redesign Athdhearadh Aitheantais Branda

le Mateus Matos Montenegro

Cliant: InterBrasil

Buaiteoir an ghradaim Duais Airgid A' Design Award sa Chatagóir Grafaic

60,987

Buaiteoir Gradaim Fíoraithe

Fíoraigh Stádas Gradaim do #86886

Féach ar Phunann Tabhair Cuairt ar an Suíomh Féach ag A' Design Award Preasráiteas Suaitheantas Gradaim

Dathanna

An Dearadh

Maidir le InterBrasil Logotype Redesign Athdhearadh Aitheantais Branda

Ba iad na hathruithe ar nuachóiriú agus ar chomhtháthú i gcultúr na cuideachta an inspioráid don athmhachnamh agus don athdhearadh branda. Ní fhéadfadh dearadh an chroí a bheith lasmuigh den bhranda a thuilleadh, ag spreagadh comhpháirtíochta go hinmheánach le fostaithe, ach le custaiméirí freisin. Aontas comhtháite idir sochair, tiomantas agus cáilíocht na seirbhíse. Ón gcruth go dtí na dathanna, chomhtháthaigh an dearadh nua an croí leis an B agus an chros sláinte sa T. Chuir an dá fhocal le chéile sa lár rud a fhágann go bhfuil an lógó cosúil le focal amháin, siombail amháin, ag aontú an R agus B i an croí.

An Aitheantas

Maidir leis an Duais Airgid A' Design Award

Bhuaigh an dearadh InterBrasil Logotype Redesign Athdhearadh Aitheantais Branda Duais Airgid A' Design Award, aitheantas an-ghradamach a bhronntar ar dhearaí ardchaighdeáin, álainn agus drámatach. Is saothair thar a bheith drithleacha agus an-chruthaitheach iad buaiteoirí Airgid a léiríonn saineolas, tallann agus géarchúis shármhaith a ndearthóirí. Táthar ag súil go mbeidh an dearadh InterBrasil Logotype Redesign Athdhearadh Aitheantais Branda ina shaothar iontach, ina léiriú sampla, thar a bheith gairmiúil agus go domhain nuálach. Is aireagán an-suntasach, ionadmhuirthe é an dearadh seo a bhuaigh Duais Airgid A' Design Award a dhéanann leas do theorainneacha na healaíne, na heolaíochta, an deartha agus na teicneolaíochta agus a chuireann chun cinn iad. Is cruthú é an dearadh InterBrasil Logotype Redesign Athdhearadh Aitheantais Branda a bhfuil formad mór leis, a mhúsclaíonn mianta, a thugann mothúcháin dhearfacha agus a adhnann iontas agus ionadh.

Taobh Thiar den Dearadh

Pacáiste Preasa

Creidiúintí, baill foirne agus sonraí teicniúla curtha ar fáil ag an dearthóir.

Airíonna Uathúla: InterBrasil updated to a new internal systems and communication with consumers, so there was a need to update the brand.
After the first and second redesign a couple years back, InterBrasil decided to redesign its brand to talk and interact better with its target audience and employees. The logo was rethought and redesign all the way to its basic principles. The heart was integrated in the B letter of BRASIL and the health cross in the T of INTER. The two words got unified in the middle.
Toisí & Pacáistiú: Many elements were created from the logo graphics to support the new digital midias and printed demands as an icon and a symbol that was used for the development of textures. Several pieces of stationery were also developed, such as Business Card, Letterhead, Badge, Envelope and External Signage.
Clibeanna: Logotype, Branding, Redesign, Corporate Identity, Logo Design, Brasil, Interbrasil, Health
Teicneolaíocht Táirgthe: The logo was developed using computer graphics and extensive editing of the typography to accomplish the integration of the two words INTER and BRAZIL, highlighting the heart in the form of B of Brasil, the heath cross in the letter T and the union of the two words in the center. The CMYK standard for primary and secondary colors was used.
Dúshlán Deartha: The major creative challenge in brand design came in the changes and adaptations of typography so that the design had all the elements in a harmonious, elegant and continuous way.
Taighde: A simple survey was developed using a quantitative and qualitative mix with its employees and collaborators to determine company values, communication and tastes.
From this research was developed the moodboard and the line of communication that the company would follow.
Inspioráid: Brand redesign was inspired by the sense of modernization and integration that was changing in the company culture. The design of the heart could no longer be external to the brand and needed to be integrated. Inspiring a union, a partnership both internally with employees, but also with customers. An integrated union between benefits, commitment and quality of service.
Fad an Tionscadail: Started in july 2018 and ended in January 2019 in Fortaleza, Brazil.
Sreabhadh Oibríochta: The main concept of the brand is centered in the simple feeling of union, presenting to customers and employees a friendly environment, and a first class product. The colors reinforce this environment with clarity, providing a feeling of relaxation. The design was carefully planned so that all the elements that represent Interbrasil were inside the design, but in a simple and elegant way.
Baill Foirne: Mateus Matos Montenegro