Meat n Beer Dearadh Branda by Mateus Matos Montenegro

Meat n Beer Dearadh Branda by Mateus Matos Montenegro is a highly esteemed winner of the very prestigious 2020 Duais Cré-umha A' Design Award in Dearadh Grafach Competition Category.

Cré-umhaGrafaic· 2020

Meat n Beer Dearadh Branda

by Mateus Matos Montenegro

Client: Meat n Beer

Duais Cré-umha A' Design Award Winner in Grafaic Category

13,375

Verified Award Winner

Verify Award Status for #87395

Féach ar Sheirbhísí Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Meat n Beer Dearadh Branda

Meastar gur siopa suaitheanta é Meat n Beer a dhíolann feoil agus beoir speisialtachta. Tháinig an inspioráid don lógó as an dá tháirge suaitheanta a chumasc. Ó chinn eallaigh traidisiúnta lena n-adharca pointeáilte, arna gclaochlú le dearadh íocónach i veicteoir fráma sreinge meirgeach nua-aimseartha, ag idirghníomhú leis an eilimint thraidisiúnta eile, an buidéal beorach. Tá an t-aontas i spás dearfach agus diúltach, go gonta agus go galánta ina shiombail aonair ina ndéanann téacs agus íomhá íomhá aonair. Imríonn agus meascann an chlóscríbhneoireacht cló tionsclaíoch sean-stíl le Script níos nua-aimseartha.

The Recognition

About the Duais Cré-umha A' Design Award

Bhuaigh an dearadh Meat n Beer Dearadh Branda Duais Cré-umha A' Design Award, aitheantas an-ghradamach a bhronntar ar dhearaí sármhaithe a mbíonn cruthaitheacht, aireagacht agus géarchúis mar shaintréithe acu. Is déantúsáin ghlic agus chruthaitheacha go suntasach iad buaiteoirí Cré-umha a dhearbhaíonn taithí fhairsing, samhlaíocht agus acmhainneacht a ndearthóirí. Táthar ag súil go mbeidh an dearadh Meat n Beer Dearadh Branda ina rud a bhfuil an-mheas air, a n-ardaítear agus a ghráitear, atá thar a bheith gairmiúil agus nuálach. Ionchorpraíonn an dearadh seo a bhuaigh Duais Cré-umha A' Design Award na cleachtais is fearr san ealaín, san eolaíocht, sa dearadh agus sa teicneolaíocht, agus tá sé sármhaith as a aird ar mhionsonraí. Sásaíonn an dearadh Meat n Beer Dearadh Branda riachtanais go hálainn, bainíonn sé le mianta, cuireann sé draíocht ar mhothúcháin agus tarraingíonn sé fiosracht.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Meat n 'Beer was thought to be a reference store in the sale of Meats and Special Beers. From internationally famous brands to national reference beers, and meats with Kobe Beef from waygu. The logo came from the junction of the two products, uniting in a single symbol, using the negative space for that, where text and image form a single image. The drawing made from straight lines makes a strong and sturdy shape with an artisan shaped style.
Dimensions & Packaging: Packaging and the paper bags came in various shapes for each type and size of product.
Tags: Meat, beer, store, kobe, brand, logotype, packaging, design, prime
Production Technology: Several pieces were produced, from kraf paper bags printed on offset, corten steel facade plate, growler bottle and silk screen printed cups, thermal bags, business cards, wrapping paper and a wooden box with the logo cut out laser for special gifts.
Design Challenge: The two main challenges were to use common and well-known forms and used in a unique and innovative way incorporating elegance and authenticity.
Research: The survey was conducted with a group of consumers and friends of the owners, both in the preparation of the briefing and in the brand approval focus group.
Inspiration: Inspired by the traditional cattle heads with their pointed horns, we transform this iconic design into a modern, rustic wireframe vector shape, interacting with another traditional element, the longneck beer bottle. The two unite in a positive and negative, succinct and elegant way.
Project Duration: Started in july 2016, and ended with the opening of the second store in december 2018.
Operation Flow: The design was done thinking together with the architecture project, so that the whole of the store and brand was integrated.
Team Members: Mateus Matos Montenegro