Changing Perspectives Clóghrafaíocht Chomhshaoil le Haley Tebo

Is buaiteoir an-mheasúil den ghradam fíor-ardghradamach 2020 Duais Cré-umha A' Design Award sa Chatagóir Comórtais Dearadh Grafach é an dearadh Changing Perspectives Clóghrafaíocht Chomhshaoil le Haley Tebo.

Cré-umhaGrafaic· 2020

Changing Perspectives Clóghrafaíocht Chomhshaoil

le Haley Tebo

Cliant: Haley Tebo

Buaiteoir an ghradaim Duais Cré-umha A' Design Award sa Chatagóir Grafaic

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Buaiteoir Gradaim Fíoraithe

Fíoraigh Stádas Gradaim do #87839

Tabhair Cuairt ar an Suíomh Féach ag A' Design Award Preasráiteas Suaitheantas Gradaim

Dathanna

An Dearadh

Maidir le Changing Perspectives Clóghrafaíocht Chomhshaoil

Is suiteán clóghrafaíochta comhshaoil é Changing Perspectives a rinneadh do phainéil ghloine foirgnimh ealaíne ollscoile. Gearrtar cruthanna na litreacha as vinil scamallach agus ailínítear iad ina dteachtaireacht inléite de réir mar a shiúlann daoine thar bráid. Is féidir an teachtaireacht a léamh ón dá threo, rud a spreagann breathnóirí stopadh agus bogadh chun an téacs a chríochnú. Tá gach litir timpeall troigh go dhá throigh ar airde, ag athrú de réir fad an bhreathnóra ón bpainéal. De réir mar a théann solas tríd na painéil, athdhéantar cruthanna na litreacha mar scáthanna agus mar fhrithchaitheamh. Tugann an suiteán cuireadh do dhaoine ar fud an champais idirghníomhú leis an gclóghrafaíocht.

An Aitheantas

Maidir leis an Duais Cré-umha A' Design Award

Bhuaigh an dearadh Changing Perspectives Clóghrafaíocht Chomhshaoil Duais Cré-umha A' Design Award, aitheantas an-ghradamach a bhronntar ar dhearaí sármhaithe a mbíonn cruthaitheacht, aireagacht agus géarchúis mar shaintréithe acu. Is déantúsáin ghlic agus chruthaitheacha go suntasach iad buaiteoirí Cré-umha a dhearbhaíonn taithí fhairsing, samhlaíocht agus acmhainneacht a ndearthóirí. Táthar ag súil go mbeidh an dearadh Changing Perspectives Clóghrafaíocht Chomhshaoil ina rud a bhfuil an-mheas air, a n-ardaítear agus a ghráitear, atá thar a bheith gairmiúil agus nuálach. Ionchorpraíonn an dearadh seo a bhuaigh Duais Cré-umha A' Design Award na cleachtais is fearr san ealaín, san eolaíocht, sa dearadh agus sa teicneolaíocht, agus tá sé sármhaith as a aird ar mhionsonraí. Sásaíonn an dearadh Changing Perspectives Clóghrafaíocht Chomhshaoil riachtanais go hálainn, bainíonn sé le mianta, cuireann sé draíocht ar mhothúcháin agus tarraingíonn sé fiosracht.

Taobh Thiar den Dearadh

Pacáiste Preasa

Creidiúintí, baill foirne agus sonraí teicniúla curtha ar fáil ag an dearthóir.

Airíonna Uathúla: This interactive installation compels the viewer to move in such a way to view the piece differently. As people walk by, the shapes align to form a message, which can be read walking from either direction. Installed on an art building at a university, the piece can be viewed from inside the gallery or across campus and draw people to it. The lighting also reflects the shapes of the typography in the form of shadows and reflections.
Toisí & Pacáistiú: Each letter of the design is approximately 1-2 feet tall, varying with distance from the viewer.
Clibeanna: Environmental typography, interaction design, user experience, typography, graphic design,
Teicneolaíocht Táirgthe: Adobe software was used to create slides that were then projected onto the building. The projector was placed on a ladder at eye-height so it would be convenient for onlookers walking by to read. The shapes were traced with china marker then covered with frosted vinyl and cut out.
Dúshlán Deartha: After choosing an approved concept, we addressed the installation process. We could digitally cut out the letters, but they might not align correctly, or we could project it so the alignment was perfect, but would have to cut them by hand. After taping up a to-scale proof of the estimated warp we decided to project the letters because they did not align in the proof. The projection then needed to be done at night and required ladders, multiple extension cords, and for the fountain to be drained.
Taighde: Researching existing projects inspired aspects of this design but also allowed it to be unique. Scouting local areas to find an optimal environment for the typography, we chose to install on campus for convenience and because of having a strong concept for the space, which included a well thought-out quote that could be read from either direction. The area was measured so a digital mockup could be done to scale. The design was very well received as people complimented it as it was being installed.
Inspioráid: Inspired by environmental typography installations that use perspective in a way that the words can only be read from one spot, we wanted to bring this somewhere where a lot of people could interact with typography. We were inspired by the potential we saw in the fountain in front of the our university's art building and the vertical glass panels above it. We used the dimensions of these panels to inform the choice of Helvetica Condensed and people walking from both directions to choose the quote.
Fad an Tionscadail: Research for this project started in late April 2019. Installation lasted for two weeks in May 2019.
Sreabhadh Oibríochta: This installation is unique because it is put into movement as the viewer walks by, compelling them to pause and align themselves with the piece in order to read it. The space builds anticipation as the viewer must move themselves to read the next half of the message. The typography tells a story that parallels the environment it is in, achieving mutual enhancement of the design and the environment.
Baill Foirne: Angeli Leong
Creidiúintí Íomhá: Image #1 : Professor Wade Lough, 2019
Image #2 : Professor Wade Lough, 2019
Video Credits : Angeli Leong
Quote used is by Wayne Dyer