Is buaiteoir an-mheasúil den ghradam fíor-ardghradamach 2020 Duais Iarainn A' Design Award sa Chatagóir Comórtais Dearadh Fógraíochta é an dearadh MAU Vegas 2019 Imeacht le Shreya Gulati.

IarannFógraíocht· 2020

MAU Vegas 2019 Imeacht

le Shreya Gulati

Cliant: Houndstooth

Buaiteoir an ghradaim Duais Iarainn A' Design Award sa Chatagóir Fógraíocht

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Buaiteoir Gradaim Fíoraithe

Fíoraigh Stádas Gradaim do #88163

Tabhair Cuairt ar an Suíomh Féach ag A' Design Award Preasráiteas Suaitheantas Gradaim

Dathanna

An Dearadh

Maidir le MAU Vegas 2019 Imeacht

Is é Apps Soghluaiste Díghlasáilte nó MAU Vegas an príomhócáid aipeanna soghluaiste ar domhan. Meallann sé na brandaí is mó ó Silicon Valley lena n-áirítear Spotify, Tinder, Lyft, Bumble agus MailChimp chun cúpla ceann a ainmniú. Tugadh an tasc do Houndstooth cuma amhairc agus láithreacht dhigiteach an imeachta iomláin a choincheapú, a dhearadh agus a chur i bhfeidhm don bhliain 2019. De réir mar a dhéanann an ócáid iarracht teorainneacha a bhrú sa spás ardteicneolaíochta, dhear siad córas a d’fhéadfadh é sin a léiriú trí fhíseáin agus an lucht féachana a imbibe. isteach san eispéireas go iomlánaíoch.

An Aitheantas

Maidir leis an Duais Iarainn A' Design Award

Bhuaigh an dearadh MAU Vegas 2019 Imeacht Duais Iarainn A' Design Award, aitheantas gradamach a bhronntar ar dhea-dhearaí a chomhlíonann na riachtanais ghairmiúla agus thionsclaíocha a bhíonn á n-éileamh ó chruthuithe a ndearnadh go maith iad. Léiríonn buaiteoirí Iarainn scil mhór, speisialtóireacht ard, tuiscint saineolaí agus cumas cruthaitheach a gcruthaitheoirí. Táthar ag súil go mbeidh an dearadh MAU Vegas 2019 Imeacht ina chruthú a bhfuil an-mheas air, a n-ardaítear agus a ghráitear atá praiticiúil agus nuálach. Comhtháthaíonn an dearadh seo a bhuaigh Duais Iarainn A' Design Award na cleachtais is fearr sa tionscal agus tá saintréithe teicniúla inniúla aige nasctha le heolas agus le tallann. Tá meas ar an dearadh MAU Vegas 2019 Imeacht as a dhúthracht agus dearadh é chun feabhsuithe cáilíochta beatha a sholáthar a chabhraíonn leis an domhan a dhéanamh ina áit níos fearr.

Taobh Thiar den Dearadh

Pacáiste Preasa

Creidiúintí, baill foirne agus sonraí teicniúla curtha ar fáil ag an dearthóir.

Airíonna Uathúla: Mobile Apps Unlocked or MAU Vegas is the world’s leading mobile apps event. It attracts the biggest brands from Silicon Valley including Spotify, Tinder, Lyft, Bumble and MailChimp to name a few. We were given the mammoth task of conceptualizing, designing and executing the entire event’s visual appearance and digital presence for this year's event. As the event tries to push boundaries in the tech space, we designed a system that could represent that through visuals.
Clibeanna: neon, grotesque, gradient, blends, fluid, tech, mobile, typography, glitch, apps
Teicneolaíocht Táirgthe: The designs were conceptualised on paper and then created digitally using Adobe Illustrator and Sketch. The implementation was handled by the client on location. Houndstooth worked endlessly to provide all design collaterals in the dimensions required, which were then printed or projected at the venue.
Dúshlán Deartha: The biggest challenge was to create a design guide which can be completely scalable. The designs were printed on several different materials like cloth, canvas, vinyl etc and it was used on every digital screen as well including mobile screens, backlit screens, led panels.
Taighde: Online research to understand the audience and create an experience for them which will be relatable yet inspiring. We created several different options and experimented with grids, type, colours, and patterns before finalising on the finished design. We also pitched the experiments to people from various sectors to get their feedback. The final result was highly appreciated for its tangibility and uniqueness.
Inspioráid: The collaterals were built using bold grotesk typography and neon colours to represent the dynamic and ever-evolving mobile tech industry. The illustrations were also inspired by Dan Flavin, the American artist known for his minimal light installations.
Fad an Tionscadail: The project started in Jan 2019 and finished in April 2019, and the event took place in MGM Grand, Las Vegas in May 2019
Sreabhadh Oibríochta: The audience interacted with the designs in several different formats such as signage, brochures, registration counters, escalators, giveaway bags, presentation screens, walkways, windows clings, etc. By using the designs everywhere the audience was completely immersed with the brand and could relate to its essence of grandiose and magnanimity.
Baill Foirne: Shyamlee Jagtap