Light - Discovering Umbria Cló É Leabhar Clóghrafaíochta le Paul Robb

Is buaiteoir an-mheasúil den ghradam fíor-ardghradamach 2020 Duais Cré-umha A' Design Award sa Chatagóir Comórtais Dearadh Clóite é an dearadh Light - Discovering Umbria Cló É Leabhar Clóghrafaíochta le Paul Robb.

Cré-umhaCló· 2020

Light - Discovering Umbria Cló É Leabhar Clóghrafaíochta

le Paul Robb

Cliant: Salt & Pepper

Buaiteoir an ghradaim Duais Cré-umha A' Design Award sa Chatagóir Cló

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Buaiteoir Gradaim Fíoraithe

Fíoraigh Stádas Gradaim do #88176

Tabhair Cuairt ar an Suíomh Féach ag A' Design Award Preasráiteas Suaitheantas Gradaim

Dathanna

An Dearadh

Maidir le Light - Discovering Umbria Cló É Leabhar Clóghrafaíochta

Tar éis crith talún tubaisteach 2016, d’éiligh Réigiún Umbria na hIodáile a cuid cumarsáide a athshuíomh. Is í an chatalóg seo an turas sin a thaispeánann saibhreas cultúrtha ceantair anaithnid den chríoch. Dearadh gach ceann de na leathanaigh innéacs rannáin ag díriú ar an scéalaíocht sin a chur in iúl. Cé gur turas grianghrafadóireachta é de chultúr éadrom agus nach bhfacthas riamh, caitheadh leis an gcuid téacsúil den chatalóg chun an scéal amhairc a chothromú.

An Aitheantas

Maidir leis an Duais Cré-umha A' Design Award

Bhuaigh an dearadh Light - Discovering Umbria Cló É Leabhar Clóghrafaíochta Duais Cré-umha A' Design Award, aitheantas an-ghradamach a bhronntar ar dhearaí sármhaithe a mbíonn cruthaitheacht, aireagacht agus géarchúis mar shaintréithe acu. Is déantúsáin ghlic agus chruthaitheacha go suntasach iad buaiteoirí Cré-umha a dhearbhaíonn taithí fhairsing, samhlaíocht agus acmhainneacht a ndearthóirí. Táthar ag súil go mbeidh an dearadh Light - Discovering Umbria Cló É Leabhar Clóghrafaíochta ina rud a bhfuil an-mheas air, a n-ardaítear agus a ghráitear, atá thar a bheith gairmiúil agus nuálach. Ionchorpraíonn an dearadh seo a bhuaigh Duais Cré-umha A' Design Award na cleachtais is fearr san ealaín, san eolaíocht, sa dearadh agus sa teicneolaíocht, agus tá sé sármhaith as a aird ar mhionsonraí. Sásaíonn an dearadh Light - Discovering Umbria Cló É Leabhar Clóghrafaíochta riachtanais go hálainn, bainíonn sé le mianta, cuireann sé draíocht ar mhothúcháin agus tarraingíonn sé fiosracht.

Taobh Thiar den Dearadh

Pacáiste Preasa

Creidiúintí, baill foirne agus sonraí teicniúla curtha ar fáil ag an dearthóir.

Airíonna Uathúla: Dynamically anchoring the catalogs are two bespoke typefaces. The first font is three different combinations. Inspired from concealing and reflect the words with controlled randomness emulating the lighting situations in continual flux. The same word yields different combinations each time creating a rhythmic pattern.
The second font was inspired by shadows within the photographs and the idea of expanding light. Each letter is extended characterizing the long-drawn shadows.
Toisí & Pacáistiú: Cover: Fedrigoni sirio black black gr. 290
Internal pages: Fedrigoni arco design da gr. 140
Clibeanna: Type/Font Design, Identity design, Catalog, Photography, Typography
Teicneolaíocht Táirgthe: Volume: 256 pages
Cover: Silkscreen printing
Internal pages: 4 color offset
Dúshlán Deartha: Having been affected by the earthquake of 2016, these catalogs explore and celebrate the cultural unseen beauty of the region of Umbria. The catalog accompanies the traveling exhibition, used to demonstrate how little of the cultural heritage was affected by the earthquake and to dispel misrepresented ideas in the press.
Taighde: All areas of the Umbrian territory were visited and researched by the journalist, Cristiana Mapelli. Developing the story from the local population we were able to discover places only they knew, exposing cultural elements not on the normal visitors itineraries.
Inspioráid: The catalogs explore the links between photography light and shadow within the confines for the rich local cultural heritage, a photographic journey of the territory and juxtaposes custom typefaces and contemporary layout.
Fad an Tionscadail: Design and Art direction from November 2018 to January 2019, Umbria, Perugia
Sreabhadh Oibríochta: The book was developed as a marketing and branding territorial advertising piece. We were approached to identify and refocus and create a marketing tool to requalify and reinforced an optimistic public perception of the region. Only 7% of the territory was damaged by the earthquake but reported in the press as being 100% damaged, the concept was to reinforce the brand reputation and demonstrate to the territory.
The project has been shortlisted to the Italian ADI Design Index - Compasso d’oro 2020 and won Gold at the Novum Awards 2019 and Sustainable design of the year at the Novum Awards 2019.
Baill Foirne: Designer & Art Direction: Paul Henry Robb
Type design: Paul Henry Robb
Designer: Moira Bartoloni
Animator: Tommaso Calderini
Audio: Paul Henry Robb
Photography: Marco Giugliarelli
Copy: Cristiana Mapelli
Creidiúintí Íomhá: Photography copyright, Paul Robb & Marco Giugliarelli