Go Training Institution Brandáil by Seethink

Go Training Institution Brandáil by Seethink is a highly esteemed winner of the very prestigious 2020 Duais Cré-umha A' Design Award in Dearadh Grafach Competition Category.

Cré-umhaGrafaic· 2020

Go Training Institution Brandáil

by Seethink

Client: Seethink

Duais Cré-umha A' Design Award Winner in Grafaic Category

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Verified Award Winner

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Colors

The Design

About Go Training Institution Brandáil

Is tionscadal céannachta amhairc é Go Training Institution a cruthaíodh do scoil a mhúineann an cluiche cláir Síneach Go. Baineann an chéannacht úsáid as cruthanna dearfacha agus diúltacha, smaoineamh amhairc a bhaineann leis an gcothromaíocht atá le fáil i gcultúr Go. Tá líníocht líne sa stíl thraidisiúnta dúigh agus scuaibe comhcheangailte le gotha imeartha Go. Tá eilimintí traidisiúnta ceangailte le foirmeacha comhaimseartha agus óigeanta a oireann do leanaí. Áirítear leis na hearraí clóite cártaí ainm, páipéar scríbhneoireachta agus cártaí teagaisc, arna dtáirgeadh trí phriontáil dhigiteach agus greanadh léasair. Is é an aidhm ná cultúr na Síne a chur chun cinn ó thaobh amhairc de.

The Recognition

About the Duais Cré-umha A' Design Award

Bhuaigh an dearadh Go Training Institution Brandáil Duais Cré-umha A' Design Award, aitheantas an-ghradamach a bhronntar ar dhearaí sármhaithe a mbíonn cruthaitheacht, aireagacht agus géarchúis mar shaintréithe acu. Is déantúsáin ghlic agus chruthaitheacha go suntasach iad buaiteoirí Cré-umha a dhearbhaíonn taithí fhairsing, samhlaíocht agus acmhainneacht a ndearthóirí. Táthar ag súil go mbeidh an dearadh Go Training Institution Brandáil ina rud a bhfuil an-mheas air, a n-ardaítear agus a ghráitear, atá thar a bheith gairmiúil agus nuálach. Ionchorpraíonn an dearadh seo a bhuaigh Duais Cré-umha A' Design Award na cleachtais is fearr san ealaín, san eolaíocht, sa dearadh agus sa teicneolaíocht, agus tá sé sármhaith as a aird ar mhionsonraí. Sásaíonn an dearadh Go Training Institution Brandáil riachtanais go hálainn, bainíonn sé le mianta, cuireann sé draíocht ar mhothúcháin agus tarraingíonn sé fiosracht.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is branding design for Eastart which is a training institution of Chinese Go.Designers did visual identity system for it to make promotion of the Chinese traditional culture and establish links between kids who are interested in Go and this intellectual culture. Besides, the combination of traditional elements and contemporary young elements is also a highlight point.
Dimensions & Packaging: Name card: 50mmx90mm
Writing paper: 210mmx297mm
Teaching card: 50mmx60mm
Tags: Branding, Visual Identity, Chinese Culture, Graphic, Logo, Children Training
Production Technology: Digital printing, Laser engraving etc.
Design Challenge: Finding the balance between traditional serious elements and modern young style to be suitable for children.
Promoting Chinese culture via visual language in a special and easy way.
Research: Inspirational research was conducted through discussions and interviews with clients and designers in Seethink.
Inspiration: 1.The culture of Chinese Go is similar with Yinyang. That reminds designers of Shigeo Fukuda who is best at positive and negative shapes.
2.The gesture of playing Go is relevant to that of Buddhism which is always showed with Baimiao, a kind of Chinese art with line drawing in traditional ink and brush style. Therefore, the two elements were combined.
Project Duration: The project started in March 2019 in Taiyuan and finished in July 2019, and the inaugural ceremony was in 1st, July.
Operation Flow: The institution is a good place to see the achievement and feel the atmosphere.
Patents: There are no patents or copyrights in force at the moment.
Team Members: Zhu Ming
Du Yanting
Liu Xinyu
Sui Guowen
Wu Jiang
Wang Zhuhui
Qi Hao
Image Credits: Creative Director/ Zhu Ming, Designer/Du Yanting, Liu Xinyu, Li Yuning, Wang Zhuhui，Illustrator/Wu Jiang